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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

500 Million People Are Watching Facebook Videos Every Day

| | reelseo
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At the end of January 2016, Facebook reported its financial results for 2015. Mark Zuckerberg, Facebook founder and CEO, stated that “2015 was a great year for Facebook. Our community continued to grow and our business is thriving.” And it is. The results confirmed a year-on-year revenue increase of 44%, along with a 21% growth in mobile monthly active users. But how about online videos and what does this mean for mobile video marketing? Is the focus paying off for the social networking site? Apparently so, with the company announcing Facebook viewers now watch an incredible 100 million hours of video every day and this translates to... Read the full article »

Video is Driving Increase in Social Video Marketing and Sharing: How to Get Involved

| | Huffpot/Tech-UK
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Social sharing is big news for any business looking to see genuine ROI on their digital marketing strategy, as it provides an insight into the kind of content that is making an impression on audiences across social networks. It’s also a way of identifying brands that social network users identify with and marking general trends. It's no surprise that social sharing is on the up, that more and more of us are not only signing up for new social networks but are fully embracing everything that they offer when it comes to both business and personal use. However, what many have yet to note is that the runaway star of social sharing for 2015 and 2016 has been - and will be – video and understanding social video marketing is... Read the full article »

10 Great Social Video Marketing Content Resources

| | Huffpost Business
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Brands that create great media and video content enjoy benefits as increased brand awareness, improved brand perception, audience growth, and an increase in sales leads. Developing effective social media content and video content that makes it all happen is challenging and executing it day-after-day is not easy. The following list of online video content marketing resources makes the job of content development easier and includes how to make short, how-to videos and... Read the full article »

Social Video Marketing Best Practices

| | Chief! Marketer
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Social video marketing skyrocketed in 2015, and more of the same is expected in 2016 and beyond. 68% of online video marketers will devote more budget to digital online video marketing and communications and to social media video marketing. Social video marketing also allows businesses to better understand audience engagement habits and buying desires by tapping into the power of social video marketing statistics and data to target video content messaging. Here are three methods to use video for social video marketing... Read the full article »

Is Video Your Next Social Media Step?

| | Daily Herald - Chicago
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Why is online video the next social media step? And why YouTube? Sue Kirchner, and expert in b2b video content marketing, says there are some good reasons. For one thing, says Kirchner, Google and other search engines like video. Consequently, your business will be rewarded with higher search rankings and you’ll likely drive more people to your website. Here’s her full analysis and explanation of why to use internet video marketing for social media... Read the full article »

5 Social Media Video Trends to Watch in 2016

| | Tech Republic
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The social media landscape is in a constant state of flux. It was last year, and 2016 will be no different. What remains the same is that businesses will have to rise to the challenge of figuring out how to get the best results from a channel that's getting an increasing amount of attention and resources. Here are five special video marketing trends to watch for in the coming year relating to online b2b video marketing and social video media marketing and communications... Read the full article »

How To Combine Video Content With Social Media Marketing

| | Business 2 Community
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Videos can be created for just about any type of marketing strategy, regardless of industry. Whether they are introductory videos, instructional videos, product demos, client testimonials, employee interviews, office tours, etc., videos help businesses drive home their messages, create brand awareness and drive engagement to increase... Read the full article »

Is Facebook Video Better for Marketers than YouTube?

| | ContentStandard
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Recently, marketers are taking advantage of the video marketing potential of Facebook, finding that the social media giant’s targeting and interface may actually give them an edge that other platforms cannot – even YouTube. And now, a newly released study from Quintly seems to show that these impressions are not only correct, but that Facebook may be cornering off the video marketing space and creating new opportunities that YouTube cannot... Read the full article »

How We're Blinded by Bad Video Data

| | Forbes
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Bad data makes for poor decisions—period. Accidentally motivating people to give you bad data makes for poor management. Companies have a serious problem: video data is being twisted into useless metrics. For years, social media managers and content teams have attempted to convince executives that there is more to measuring the success of online video campaigns than raw data. Yet management teams still requested and delivered more and more metrics to prove the success of the company’s campaigns. This happens mostly to justify the resources we’re pouring into video and social campaigns.... Read the full article »

Why Video Is Key for Your Social Media Marketing Strategy

| | Vancity Buzz
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It’s hard to imagine, but it was only a few years ago that Facebook started to auto-play videos in the newsfeed. Initially piloted as a more seamless way for users to engage with videos shared by their friends and favourite bands, videos for Facebook (and just about every other social media platform) are now more numerous and engaged with than any other form of media on the web... Read the full article »

Twitter India's Revenue from Promotional Video Rises

| | The Times of India
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A spokesperson from Twitter said video consumption in India is on a rise and local brands are catching onto this trend with a 100% increase in Indian advertisers using promoted video in their campaigns. "Over 36% of mobile data in the country consists of video and almost 90% of all video views globally are done over the mobile." He said as per the company's estimates, a campaign's engagement goes by 40% when the advertiser uses promoted video and the purchase intent of consumers increase by 44%.... Read the full article »

3 Ways to Up Your Brand Marketing Game with Video on Facebook

| | Social Times
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Consumers are interacting with video content more and more. In fact, this year, the average U.S. adult will spend one hour and 16 minutes each day watching video on digital devices. Given this uptick in video consumption, platforms like Facebook and Instagram are offering new and powerful ways for brands to engage their audiences through video. Many brands have experimented with video advertising on Facebook in unique ways and are seeing impressive results.... Read the full article »

Multicultural Users Respond Best to Video, Says Facebook

| | Small Business Trends
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That videos resonate with people across age groups is well-known. But what’s really fascinating—and yet widely unexplored—is the cultural connection between users and online videos. A new survey conducted by Facebook IQ throws up some interesting insights about how demographics are responding to social video marketing. According to the survey, users who identify themselves as U.S. Hispanic, African-American or Asian-American are 1.3-times more likely than average users to say that social video helps them stay connected with their culture.... Read the full article »

Best Times to Publish Content for Social Media Engagement

| | AddThis
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Knowing when your users are active on social networks is useful, but it doesn’t tell the whole story. We analyzed data in both the United States (US) and in the United Kingdom (UK) to search for peak social engagement times--when users were most likely to click and share content--on Facebook, Twitter, LinkedIn and Pinterest. These findings are meant to help website owners get an idea of the best times to publish new content to maximize engagement on social media.... Read the full article »

Facebook Video Ads: Everything You Need To Know

| | Forbes
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Gone are the days when video was just the forgotten step child of Facebook marketing, not even worthy of being called the ‘Robin’ to the image ads’ ‘Batman.’ Since the network first began to enable video auto play in newsfeeds almost two years ago, video has become an integral feature on the social media platform that rivals (and, in some ways, surpasses) even YouTube. Here is your go-to guide for integrating Facebook video into your social video marketing efforts... Read the full article »

Watch Out, YouTube: Facebook Is Finally Building a Video Hub

| | Marketing Land
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YouTube remains the place to go for people actively looking for video to watch, and therefore, the Google property still remains the world’s top platform for video marketing. Facebook just announced a move that could start shrinking the gap. It is testing a dedicated hub for people looking to watch video on Facebook that will help “people discover, watch and share videos on Facebook that are relevant to them.” ... Read the full article »

9 Facebook Changes You Need to Know (4 Video Related)

| | Website Magazine
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Facebook has been busy rolling out updates this month, so Website Magazine put this information in one place to make it convenient for ’Net professionals to catch up with the social network’s latest news. From new ad formats and video experiences to making it easier for Facebook users to consume content, check out Facebook’s October updates in this article.... Read the full article »