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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

5 Social Media Video Trends to Watch in 2016

| | Tech Republic
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The social media landscape is in a constant state of flux. It was last year, and 2016 will be no different. What remains the same is that businesses will have to rise to the challenge of figuring out how to get the best results from a channel that's getting an increasing amount of attention and resources. Here are five special video marketing trends to watch for in the coming year relating to online b2b video marketing and social video media marketing and communications... Read the full article »

How To Combine Video Content With Social Media Marketing

| | Business 2 Community
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Videos can be created for just about any type of marketing strategy, regardless of industry. Whether they are introductory videos, instructional videos, product demos, client testimonials, employee interviews, office tours, etc., videos help businesses drive home their messages, create brand awareness and drive engagement to increase... Read the full article »

Is Facebook Video Better for Marketers than YouTube?

| | ContentStandard
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Recently, marketers are taking advantage of the video marketing potential of Facebook, finding that the social media giant’s targeting and interface may actually give them an edge that other platforms cannot – even YouTube. And now, a newly released study from Quintly seems to show that these impressions are not only correct, but that Facebook may be cornering off the video marketing space and creating new opportunities that YouTube cannot... Read the full article »

How We're Blinded by Bad Video Data

| | Forbes
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Bad data makes for poor decisions—period. Accidentally motivating people to give you bad data makes for poor management. Companies have a serious problem: video data is being twisted into useless metrics. For years, social media managers and content teams have attempted to convince executives that there is more to measuring the success of online video campaigns than raw data. Yet management teams still requested and delivered more and more metrics to prove the success of the company’s campaigns. This happens mostly to justify the resources we’re pouring into video and social campaigns.... Read the full article »

Why Video Is Key for Your Social Media Marketing Strategy

| | Vancity Buzz
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It’s hard to imagine, but it was only a few years ago that Facebook started to auto-play videos in the newsfeed. Initially piloted as a more seamless way for users to engage with videos shared by their friends and favourite bands, videos for Facebook (and just about every other social media platform) are now more numerous and engaged with than any other form of media on the web... Read the full article »

Twitter India's Revenue from Promotional Video Rises

| | The Times of India
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A spokesperson from Twitter said video consumption in India is on a rise and local brands are catching onto this trend with a 100% increase in Indian advertisers using promoted video in their campaigns. "Over 36% of mobile data in the country consists of video and almost 90% of all video views globally are done over the mobile." He said as per the company's estimates, a campaign's engagement goes by 40% when the advertiser uses promoted video and the purchase intent of consumers increase by 44%.... Read the full article »

3 Ways to Up Your Brand Marketing Game with Video on Facebook

| | Social Times
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Consumers are interacting with video content more and more. In fact, this year, the average U.S. adult will spend one hour and 16 minutes each day watching video on digital devices. Given this uptick in video consumption, platforms like Facebook and Instagram are offering new and powerful ways for brands to engage their audiences through video. Many brands have experimented with video advertising on Facebook in unique ways and are seeing impressive results.... Read the full article »

Multicultural Users Respond Best to Video, Says Facebook

| | Small Business Trends
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That videos resonate with people across age groups is well-known. But what’s really fascinating—and yet widely unexplored—is the cultural connection between users and online videos. A new survey conducted by Facebook IQ throws up some interesting insights about how demographics are responding to social video marketing. According to the survey, users who identify themselves as U.S. Hispanic, African-American or Asian-American are 1.3-times more likely than average users to say that social video helps them stay connected with their culture.... Read the full article »

Best Times to Publish Content for Social Media Engagement

| | AddThis
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Knowing when your users are active on social networks is useful, but it doesn’t tell the whole story. We analyzed data in both the United States (US) and in the United Kingdom (UK) to search for peak social engagement times--when users were most likely to click and share content--on Facebook, Twitter, LinkedIn and Pinterest. These findings are meant to help website owners get an idea of the best times to publish new content to maximize engagement on social media.... Read the full article »

Facebook Video Ads: Everything You Need To Know

| | Forbes
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Gone are the days when video was just the forgotten step child of Facebook marketing, not even worthy of being called the ‘Robin’ to the image ads’ ‘Batman.’ Since the network first began to enable video auto play in newsfeeds almost two years ago, video has become an integral feature on the social media platform that rivals (and, in some ways, surpasses) even YouTube. Here is your go-to guide for integrating Facebook video into your social video marketing efforts... Read the full article »

Watch Out, YouTube: Facebook Is Finally Building a Video Hub

| | Marketing Land
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YouTube remains the place to go for people actively looking for video to watch, and therefore, the Google property still remains the world’s top platform for video marketing. Facebook just announced a move that could start shrinking the gap. It is testing a dedicated hub for people looking to watch video on Facebook that will help “people discover, watch and share videos on Facebook that are relevant to them.” ... Read the full article »

9 Facebook Changes You Need to Know (4 Video Related)

| | Website Magazine
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Facebook has been busy rolling out updates this month, so Website Magazine put this information in one place to make it convenient for ’Net professionals to catch up with the social network’s latest news. From new ad formats and video experiences to making it easier for Facebook users to consume content, check out Facebook’s October updates in this article.... Read the full article »

State of Video Report: Brands Split on Using Auto-Play

| | Social Times
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The video market seems to be in a volatile place this year. The established networks are vying for control of social video, but different trends are arising in the segment of hosted brand videos. The State of Video Report from marketing design search engine Crayon, examines how top companies are approaching the online video space... Read the full article »

Video Marketing For Your Business

| | B2C Business 2 Community
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This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. But, remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results... Read the full article »

All You Need to Know to Share Online Marketing Videos on Social Networks [Infographic]

| | MarketingProfs - Verónica Maria Jarski
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Keep track of social networks’ standards, formats, lengths, and video sizes by using this all-in-one social video marketing infographic. Facebook requires videos to be smaller than 1.75GB and no longer than 45 minutes. The social network also allows for video autoplay and frames up to 30 fps. Twitter allows native mobile video marketing only, and lengths no greater than 30 seconds. Google lets you connect your YouTube account to upload videos. Find out more about these video marketing tips using social networks by clicking on this infographic... Read the full article »

Facebook Debuts New Video Ads Buying Tools to Win Over TV Advertisers

| | TheDrum - Ronan Shields
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Facebook has new advertising tools that let brands better synchronize web video ads across multiple screens, using Target Ratings Points (TRP) as a measurement metric, plus enhanced brand awareness video marketing tools. Facebook is keen to highlight how its online b2b video marketing ad formats are complementary to TV campaigns. Facebook also announced the addition of video to its carousel of social video marketing ad formats and says that this will increase online marketers reach beyond... Read the full article »

Adding Content Marketing Videos is Crucial to Your Social Media Marketing

| | SocialBarrel - Jane Danes
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Marketing with video is essential to any online content marketing strategy, especially social media marketing. With very cool, video internet marketing features supported by all major social media channels, the process of creating video content and sharing videos is easier today than ever before. Being visible in social media channels that allow video viewing opens up your brand to new audiences and customers. With the proliferation of cost-effective and easy to use video marketing solutions and platforms to cross market your rich media content, your videos can be shared easily and lead to growth in... Read the full article »