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2014 Video Production Survey Report 2014 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Social Media Marketing: Aria Resort & Casino's "storytelling" increases share rate 310%

Thursday, 13 February 2014 | MarketingSherpa - Adam Sutton   
Creative stories distributed via social video marketing helped Las Vegas, NV-based Aria Resort & Casino increase audience sharing by 310 percent. Aria produced videos that showed why travelers should visit the resort and casino on their Las Vegas vacation. The video content was shared across social media networks, including Facebook and Twitter.
Read full article here

Surfing Organization Rides the Snapchat Wave

Thursday, 13 February 2014 | Mashable - Dasha Battelle   
The Association of Surfing Professionals (ASP) uses Snapchat as part of its social video marketing efforts. Live video content is delivered via Snapchat to give surfing enthusiasts a real-time look at professional surfers participating on the ASPWorldTour. Snapchat was selected as a way to deliver fun and creative stories to target audiences, due in part to the app's visual focus.
Read full article here

Infographic: A look at brands on Vine

Friday, 07 February 2014 | The Hub - Omar Akhtar   
7th Chamber recently surveyed agencies and brands on how the Vine application is used for social video marketing. Thirty-eight percent of the 70 organizations surveyed are currently creating social video marketing videos via the Vine app. Forty-five percent consider Vine an essential component to social video marketing initiatives. Vine is considered a good way to reach viewers via mobile devices.
Read full article here

Most Super Bowl Viewers Will Share Ads on Social Media

Thursday, 30 January 2014 | MediaPost's The Social Graf - Erik Sass   
A survey conducted by Crowdtap said that 61 percent of Super Bowl viewers will share ads via social media. Over 67 percent will be actively sharing Super Bowl ads during the event. The emergence of social media networks has created a shift in how brands launch Super Bowl ads. Viewers are actively going online to look at videos ahead of the Super Bowl.
Read full article here

What You Can Learn From 4 Big Brands Using Vine

Tuesday, 28 January 2014 | Intuit Small Business Blog - Brenda Barron   
Social video marketing apps, such as Vine and Instagram Video, offer organizations a way to create concise visual messages. The short-form video content can engage viewers by invoking a mood or a feeling, propelling viewers to share the video across social media.
Read full article here

Social Video Trends for 2014

Monday, 27 January 2014 | Digital Donut - Jake Ward   
Three key social video marketing trends for 2014 include an increase in social video content, the growth of Google Hangouts and an increase in the use of the new Google Helpouts. Social video marketing on Twitter and Facebook will not be limited to B2C campaigns. B2B social video promotions will be developed to engage with viewers. Businesses will also turn to Google Hangouts and Google Helpouts as a way to distribute social video content.
Read full article here

One Year In, Vine’s Battle Has Just Begun

Thursday, 23 January 2014 | TechCrunch - Jordan Crook   
The Vine video application, now officially in existance for one-year, has changed how social video marketing content is produced. Over the next year, the Vine team would like make it easier for viewers to discover social video content created using Vine. There are more options to produce social video marketing content today than a year ago. Instagram, Snapchat, Viddly, SocialCam, and Cinemagram can be used to create micro-video content.
Read full article here

4 in 10 Top Retail Brands Using Vine

Tuesday, 21 January 2014 | Marketing Charts   
A new report from 8thBridge found that 38 percent of retail brands are currently using Vine for social video marketing. Facebook, YouTube and Pinterest are also popular among retail brands trying to connect with consumers.
Read full article here

The Failure Of Facebook Auto-Play Video

Tuesday, 14 January 2014 | MediaPost's Online Video Insider - Jeremy Ozen   
Auto-play ad units offered by Facebook may ultimately fail because consumers are not willing to be forced fed video content in a social media network. Industry analysts are critical of Facebook's new auto-play video ad unit. User-friendly video content that lets viewers choose when and how to interact is more impactful than auto-play videos that can be ignored and generate to consumer backlash.
Read full article here

Seven social video predictions for 2014

Thursday, 09 January 2014 | Marketing Knowledge - Sarah Wood   
Short-form video content will continue to be a popular format for social video marketing in 2014. While Vine and Instagram Video were popular in 2014, industry analysts believe apps including Snapchat, Line and Keek will be used by brands to create "ephemeral content".
Read full article here

Are Facebook video ads working for brands?

Wednesday, 08 January 2014 | Mobile Marketer - Lauren Johnson   
A number of major brands, including Nestlé and Estée Lauder, are purchasing mobile video advertising content on Facebook. The brands are interested in using social video marketing tools to reach large audiences using the Facebook social media network. However, many brands purchasing Facebook mobile video advertising inventory do not have established mobile video or web video marketing strategies.
Read full article here

10 Social Video Predictions For 2014

Tuesday, 07 January 2014 | Unruly Media Blog - Sarah Wood   
Social video marketing will continue to grow in 2014. Marketers anticipate the ability to create real-time video content that can adapt to both media news trends and popular subjects on social media sites. Mobile is expected to become the first screen where viewers interact with video content. Finally, brands are expected to continue to use apps such as Vine and Instagram video to create short-form video content for longterm audience engagement.
Read full article here

Instagram Video vs. Vine: Which Is the Video Marketing Champ?

Monday, 06 January 2014 | MarketingProfs - Russ Somers   
Brands are using different video apps to create social media marketing video content. The two major tools, Instagram Video and Vine, offer different features that can be leveraged for social video marketing. Instagram can offer a larger audience, while Vine affords the ability to produce creative video content.
Read full article here

Social Media: 3 brands that totally get using Vine

Friday, 03 January 2014 | MarketingSherpa Blog - John Tackett   
A number of brands have proven to be trailblazers in using the Vine video app for social video marketing campaigns. Lowe's, General Electric and Oreo Cookie each took a creative approach in producing video content using Vine during 2013. Vine offers marketers the ability to create video six-second video mash-ups that are an ideal format for video snacking and social media.
Read full article here

UPDATE: HBO Invites You to Burn 'Game of Thrones' Creepy King Joffrey in Internet Roast

Thursday, 12 December 2013 | Advertising Age - Ann-Christine Diaz   
The "internet roast" social video marketing campaign created by 360i for HBO in promotion of the new season of "Games of Thrones" encourages fans to villify the program's most detested character. The #RoastJoffrey social media program was launched with an intro video hosted on YouTube. The campaign's goal is to interact with "Games of Thrones" fans.
Read full article here

Sprint Debuts New Ad -- Exclusively To One Person's Twitter Feed

Wednesday, 04 December 2013 | Ad Age | CMO Strategy   
Sprint will premiere the latest iteration of a marketing campaign featuring James Earl Jones and Malcolm McDowell via a social video marketing share to one user. The new ad will appear first for Twitter user Danielle Gray at approximately 6 p.m. EDT on December 4th. Sprint's ad agency team, DigitasLBI, Boston, selected Ms. Gray, after she repeatedly tweeted positive feedback about the campaign. This is the campaign's eight of sixteen video spots.
Read full article here

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

Wednesday, 04 December 2013 | Search Engine Watch - Greg Jarboe   
Over the past eight years, the growth of shared online video ads has grown nearly 50 times over. This is according to the latest Unruly Viral Spiral, which tracks how video content is shared across the Web. Due in part to social video marketing, viewers increasingly share video advertising content. Also, marketers have focused on producing video content that fosters a high level of viewer interactivity.
Read full article here

3 things to consider when using Vine at your hospital

Tuesday, 03 December 2013 | Ragan's Health Care Communications News - Jenn Riggle   
Healthcare communicators using Vine or Instagram to create social video marketing content should have a clearly established objective. Micro-video content is most effective when the goals of the web video marketing creative have been determined. Similar to other web video productions, create a storyboard or outline what needs to be captured within the video. Finally, make sure the micro-videos have a context. Since the videos are short, viewers need to understand what is being communicated.
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Beachfront Builder's Newest App Combines Video Content with Social Media

Tuesday, 03 December 2013 | MediaPost's VidBlog - P.J. Bednarski   
Mobile appliances play an increasingly critical role in the success of social video marketing campaigns. To generate audience engagement, Beachfront Builder has released Builder 2.0. This new product lets digital content creators and publishers create and manage video apps within specific social communities.
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Jaguar builds upon F-Type Coupé myth via Instagram video

Monday, 02 December 2013 | Luxury Daily - Joe McCarthy   
Jaguar is using Instagram social videos as part of the launch of the automaker's new F-Type Coupé model. The "From the Shadows" (#FromTheShadows) campaign features the new model in a series of fictional plots communicated through nine shadowy videos created using the Instagram app. Jaguar worked with We Are Social, New York to create the social video marketing campaign.
Read full article here
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