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The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.

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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

5 Ways to Use Video to Improve Your Social Media Marketing

Monday, 26 August 2013 | Social Media Examiner - Kristi Hines   
Social video marketing can increase audience engagement. With an array of different social media networks and social video tools, social video marketing is rapidly becoming a key digital marketing tactic. The Vine and Instagram video apps can be leveraged to create simple videos that are in support of organizational goals. Marketers should consider using YouTube, Google+ and Facebook to share video content that is more robust than the short :6 and :15-second spurts.
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These Vine Celebs Made $10,000 in Six Seconds on Their Mobile Phones

Monday, 26 August 2013 | Ad Age | Digital - Shareen Pathak   
Brands are turning to Vine video creators to create social video marketing content. Video producers who create Vine video content within the stop motion and comedy categories are the most sought after. Unexpected situations within the context of a seemingly normal scenario are among the most popular styles of Vine video content.
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Red Bull's Instagram Video Shows How Engagement Is Done

Thursday, 22 August 2013 | Adweek - Christopher Heine   
Red Bull created a social video marketing campaign featuring bass jumper Valery Rozov and distributed via Instagram video. The original video, posted 8 weeks ago via Instagram video, helped Red Bull gain 843,000 Instagram followers. The video has received received over 23,000 likes to date.
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Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June

Tuesday, 20 August 2013 | Marketing Land - Amy Gesenhues   
The Vine video app now has 40 million registered users. Popular among social media marketers, Vine's user base has grown three times since the last reported user report was released two months ago. Part of the audience growth can be attributed to the Android version. Android users appear to be adopting Vine faster than Apple iOS users did.
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Big Ten Network Tests Instagram Video for Reporting Football

Tuesday, 20 August 2013 | Adweek - Christopher Heine   
The Big Ten Network is experimenting with social video using Instagram video. Tom Dienhart, a college football writer, believes that video communications have the potential to become a foundation to The Big Ten Network's social media strategy.
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Using Vine Videos to Beef Up Your Written Content

Sunday, 18 August 2013 | Small Business Trends - Amie Marse   
Small business can use social video marketing to showcase new products and services, interact with customers and share information. Developing video communications using apps such as Twitter's Vine can enhance written content and improve promotional outreach.
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Marketers Need to Consume Vine Video, Not Just Make It

Friday, 16 August 2013 | Ad Age | Digital - David Berkowitz   
Vine may be the perfect social video marketing venue for communicators to visit to learn how to use video communications to engage with consumers. This video sub-culture presents an excellent real-time petri dish for learning what types of video content generates audience response.
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5 Twitter Accounts for Video Marketing Tips

Wednesday, 14 August 2013 | Ricall Express Blog   
The Web Video Marketing Council is featured on Ricall Express' lists for the best Twitter handles to follow for web video production and best video marketing tips.
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Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

Monday, 12 August 2013 | The Guardian - Stuart Dredge   
There is no single formula that determines how video communications can extend to a viral reach via social video marketing. According to a study from Twitter's UK operation, there is no single method for viral video communications. Some videos reach a viral audience through rapid sharing while other videos gradually generate a viral reach.
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Instagram Video: A New Lease on Life for Old Ad Creatives?

Monday, 12 August 2013 | The Agency Post - Carl Rogers   
Social video marketing tools, such as Instagram Video and Vine, may end up creating a new form of video advertising. Video communications still need to be produced with a point of view that creates a mesmerizing image in order to engage viewers. Even thought social video is exploding with short-format video, storytelling is still essential to the video communications experience.
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Social Media Marketing: How Do Top Brands Use Social Platforms? [Charts]

Friday, 09 August 2013 | International Business Times - Lisa Mahapatra   
L2, a think take, recently published a report that found a strong correlation between organic search and social media content sharing. Brands are most active on the Facebook, Twitter and YouTube social media sites. However, the Vine social video app is used by 35 percent of brands for social video marketing.
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Fake me out to the ball game? Viral baseball proposal video was a cheap hoax

Thursday, 08 August 2013 | The Globe and Mail - Andrew Ryan   
The New Britain, Connecticut Rock Cats minor league baseball team staged a failed marriage proposal in an attempt to gain social video marketing momentum. The original video was posted to YouTube, where it generated more than one million views. The Rock Cats are thrilled that the fictional marriage proposal video communications generated a viral response. In addition to producing the web video, the team developed a distribution strategy.
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Is Vine Dead? A Look Inside the Instagram Video Vs. Vine Debate

Thursday, 08 August 2013 | Crimson Hexagon - Alexander Yamamoto   
According to data analyzed by Crimson Hexagon, many of the conversations about the Instagram social video tool have been largely negative. Fifteen percent of viewers find Instagram videos to be boring or unentertaining. Compared to the launch of the Vine video app, the Instagram video launch generated more attention. However, 35 percent of conversations focus on how content creators are excited to use the Vine app. As of now, social video viewers look to Vine for more creative and engaging video content.
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Vine Videos Are A New Way of Marketing Your eCommerce Business

Thursday, 08 August 2013 | Search Engine Journal - Brianna Wills   
The Vine app can be used to create effective social video marketing content for eCommerce retailers. Vines are an ideal video communications format for product introductions. Also, eCommerce sites should consider creating Vines to attract new customers.
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And, Action: Vine or Instagram? Five Points Brands Should Consider

Wednesday, 07 August 2013 | Chief Marketer Magazine - Jamie Hoerbelt   
Social video marketing is an outstanding way for organizations and brands to engage key audiences via creative video content. While there are limitations to both the Vine video app and Instagram video, marketers can leverage both platforms to fit their needs. In some situations, one of the social video tools may work better than the other tool.
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Plan To Go Viral With TV Ads, And Maximize Sharing

Wednesday, 07 August 2013 | Center for Media Research - Jack Loechner   
Unruly evaluated twelve TV commercials that aired during Super Bowl XLVII to determine what caused viewers to socially share the television spots. Social video sharing directly benefits brands. When viewers feel emotionally attached to content, they are more apt to virally share.
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Honda Can't Stay Off The Vine: Launches Second Real-Time Nano-Video Campaign

Tuesday, 06 August 2013 | Mobile Marketing Daily - Steve Smith   
The response to Honda's "wantnewcar Vine social video marketing campaign was so strong that the automaker just launched a second campaign. Aimed at Honda owners, #HondaLove seeks original, positive stories about owning a Honda vehicle. Honda will then create Vine videos to respond to selected Tweets.
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Instagram Isn’t Killing Vine’s Growth (Not Yet, at Least)

Monday, 05 August 2013 | All Things D - Mike Isaac   
Based on app analytical data, it appears as though the Vine and Instagram Video social video tools are co-existing. Although each video app has unique characteristics, it doesn't appear as though Vine has suffered a decrease in usage since Instagram Video's debut. Prestige brands are utilizing both social video tools.
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Make Video Part Of Your Social Media Marketing

Thursday, 01 August 2013 | SmallBusinessNews - Monique de Maio   
According to Pew Internet research, 71 percent of Americans actiely engage with social video sharing. Social video marketing is a good way to generate conversations and interact with target audiences. For small businesses, the best social video content includes answering customer questions and providing information on products and services.
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Tampon Marketing Gets Real For The Social Media Age

Wednesday, 31 July 2013 | NPR | All Things Considered Blog - Elise Hu   
A social video marketing campaign in support of HelloFlo, a monthly tampoon delivery service, has generated more than 2.5 million views since its July 29th launch. Additionally, the video caused a temporary shutdown of the HelloFlo website, due in part to the sheer amount of site visitors. The service created an authentic video that used a little bit of humor to tell what is sometimes an uncomfortable story.
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