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2014 Video Production Survey Report 2013 Video Marketing Survey Report

The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.

Video News Categories

Recent White Papers,
Trend Reports, & Case Studies
2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Are You There, Brand? It's Me, Vine

Monday, 11 November 2013 | MediaPost's Online Video Insider - Eric Korsh   
Organizations should be creating and distributing social video marketing content. The real-time nature of social video content makes it an ideal format to engage audiences. Additionally, brands can be very innovative in how they produce content for social video marketing campaigns.

Instagram and Youtube

Sunday, 10 November 2013 | Benedict Evans - Ben Evans   
While Instagram helped Facebook have a platform that enable users to share more photos and more video content, the social media site is not the dominant photo or video sharing platform. Compared against YouTube, Instagram was a good acquisition for the Facebook social media network. However, Instagram may not ultimately be deemed a strategic acquisition by Facebook.

5 Tips: How to Make Video that Works for Social Media Marketing on Facebook

Tuesday, 29 October 2013 | Yes! MediaWorks The Video Marketing Blog - Catie Foertsch   
To be successful at social video marketing, organizations need to avoid repurposing commercials. Rather, social video marketing is most effective when content has been created specifically for the social media experience. Short, simple videos are the most apt to be viewed and shared.

Twitter Shows Off a Richer Feed With Video, Images

Tuesday, 29 October 2013 | Adweek - Garett Sloane   
Twitter now features video content more prominently in a user's feed, making the social media site more engaging. This new feature should enhance social video marketing efforts. Web video marketers need to pay attention to how video content appears in a Twitter feed, designing content in a way that entices viewers to click to watch.

Instagram to debut ads next week

Thursday, 24 October 2013 | C|Net - Jennifer Van Grove   
Video ads will begin to appear within the Instagram app. A "sponsored" tag will be added to advertising content, so viewers can ascertain the difference between ads and general social media content. Instagram will be leveraging data from both the app and Facebook to display ads appropriate to a user's behavior.

Agencies Intrigued, and Confused, by Video Ads on Social Networks

Thursday, 24 October 2013 | MarketingProfs - Ayaz Nanji   
According to a new report published by Mixpo, advertising agency professionals are confused about what constitutes a video ad placed within a social media site. Only 26 percent of agency execs said they were "reasonably competent" on social video marketing. For social video ad campaigns, most agencies had experience with purchasing ads within the YouTube video sharing site. Sixty-three percent of respondents have managed YouTube ad campaigns.

Check Out the Top 10 Most-Shared Brands on Instagram Video

Wednesday, 23 October 2013 | Adweek - Christopher Heine   
Major brands and organizations created 42 percent of the most shared Instagram videos. Unrurly media found that organizations including MTV, the NBA and Starbucks are among the brands creating :15-second Instagram videos for social video marketing. These videos are being shared by viewers across a range of social media sites, including Facebook and Twitter. Nine out of ten Instagram video shares are posted directly to Facebook, which owns the Instagram app.

How to Make Six Seconds Worth More on Vine

Wednesday, 23 October 2013 | Digiday - Saya Weissman   
The popularity of short-form video content, especially for social video marketing, is not surprising. Audience attention spans are one reason that videos creating using either the Vine or Instagram apps are popular among marketers for social video marketing campaigns. Video content designed for social video marketing should take a "less is more" approach. Also, storytelling basics - including a start, middle and end - are extremely crucial.

Meet the Brand Vine Whisperer

Tuesday, 15 October 2013 | Digiday - Haniya Rae   
Many Vine social video marketing videos are created using the effect of a hand to push an item. Uber Vine video creators, such as Jethro Ames, suggest marketers look at the videos that are popular among this social media network's users. From a marketing perspective, the ability for Vine followers to reVine and retweet make this social media site a perfect venue for social video marketing.

Twitter video producer quits to pursue Vine growth

Monday, 14 October 2013 | USA Today - Alistair Barr   
Industry analysts speculate that Twitter's Vine video app will continue to grow, as organizations, brands and celebrities continue to create Vine videos for social video marketing. The simplicity of the six-second, stop-motion video app has made it a go-to choice for creative social video content.

Instagram no longer lets users disable video autoplay, a small but important step towards ads

Friday, 11 October 2013 | The Next Web - Jon Russell   
Facebook-owned Instagram will no longer enable iOS users from disabling the autoplay video feature. Industry analysts believe that this is due in part to the social networking sites desire to begin offering digital advertising. This is a significant change because it will maximize viewer eyeballs for social video ads.

Vine outshines Instagram for branded short-form video opportunities

Friday, 11 October 2013 | Mobile Marketer - Chantal Tode   
Brands are continuing to create social video marketing campaigns using the Vine application. The shorter video duration combined with fast-loading video are two reasons why marketers continue to create Vines for social video marketing. Additionally, the motion-graphic features of Vine enable brands to be creative in producing short-form video content.

How UNICEF uses video to increase awareness

Wednesday, 09 October 2013 | Ragan.com - Kristin Piombino   
UNICEF uses Vine and Instagram Video for social video marketing campaigns that aim to spread awareness of the nonprofit organization's mission and goals. The real-time engagement that social video marketing offers enables UNICEF to further its cause. UNICEF selected social video marketing tactics to introduce the organization to 16 to 30 year olds.

Top 7 Tips for Video Marketing on Facebook

Monday, 07 October 2013 | Business 2 Community - Anish Patel   
Organizations who utilize the Facebook social media site can enhance their social video marketing efforts through a number of simple steps. Consider pinning new video content to the top of a Facebook page. This will enable visitors to easily interact with video communications. A consistent approach to developing and distributing video content on Facebook and other social media sites will increase viewer engagement.

Burt's Bees Tweaks Classics In Vine, Instagram Efforts

Monday, 07 October 2013 | Marketing Daily - Sarah Mahoney   
Burt's Bees have created a series of Vine social video marketing spots in support of its classics line of personal care products. Using literary classics, the Classic Vines campaign represents Burt's Bees first-ever social video execution.

How to Use Vine to Market Your Business

Friday, 04 October 2013 | Visual Marketing - Anita Campbell   
Organizations can utilize the Vine app to create social video marketing content. Vine's six-second format is ideal for behind the scenes tours, product demos and how-to videos. Vine videos work for both B2C and B2B companies.

How Brands Can Get the Best Out of Short Form Video Such as Vine

Thursday, 03 October 2013 | The Hub - Steve Barrett   
Brands utilizing social video marketing tools such as Vine or Instagram Video should develop simple video content. Similar to other web video marketing initiatives, social video marketing content should follow a video production process that includes scripting and/or storyboarding.

Viral review: Mercedes-Benz chickens get the web in a flap

Thursday, 03 October 2013 | Marketing Magazine   
Mercedes-Benz featured chickens in a social video marketing campaign designed to promote the automaker's "Magic Body Control" suspension system. The luxury auto-brand chose to feature chickens in a :53-second video spot due in part to the bird's quirky anatomy. Within the first week of the campaign, the video content generated over 350,000 shares - 11 shares per video view.

What Are the Best Days and Times to Post on Instagram?

Monday, 30 September 2013 | MarketingProfs - Ayaz Nanji   
While there has not been a critical mass adoption of Instagram video by Fortune 500 companies, a report about the Instagram social media app found that companies do engage with social video marketing. Over a 30-day period, the average Fortune 500 video posted to Instagram generated an average of 24 interactions per 1,000 followers.

Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments

Wednesday, 11 September 2013 | MarketingProfs - Denise Roberts McKee   
Due to the sheer amount of video content published on a daily basis, it can be a challenge to use social video marketing to reach a target audience. One of the most effective ways to engage viewers is to make sure video communications are tailored to the audience's needs.
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