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2014 Video Production Survey Report 2014 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

5 Viral Marketing Lessons Learned From The Most-Shared Videos Online

Thursday, 17 April 2014 | Forbes - Mike Fidelman   
The trouble with most videos, according to most experts, is that they don’t elicit a strong emotion and provide compelling reasons to share them. What a waste of energy.
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10 Social Video Predictions For 2014

Thursday, 10 April 2014 | Unruly Media - Sarah Wood   
2013 was a watershed year for social video advertising. But what can we expect in 2014? Well, here are our 10 predictions for 2014:
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Twitter poaches YouTube executive in new push for video ads

Monday, 10 March 2014 | The Verge - Casey Newton   
As a way to increase both profitability and user base, Twitter has hired former YouTube executive Baljeet Singh to serve as a product direction. Singh's role is to improve the amount and quality of video content share on the social media site. Singh is tasked with making video content easier for Twitter users to find, refining Twitter's video player software and adding more social video content to Twitter.
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Porn ban: Twitter talks about Vine's new 'no porn' policy

Thursday, 06 March 2014 | ZD Net - Violet Blue   
Sexually-explicit content will no longer be permitted on Twitter's Vine video service. Vine users will have one week to adhere to the new policy before their account is shut down. The decision was made to bring content in line with the behavior of most Vine users.
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Fruit of the Vine: The Race to Conquer the Six Second Video Platform

Wednesday, 26 February 2014 | SocialMedia Today - Joe Cox   
The video content limits in Vine and Instagram Video make it necessary for marketers to quickly and creatively convey a point. When planning a social video marketing campaign created using tools such a Vine, marketers need to consider creating content around "real time" events to engage audiences. Imagination plays a key role in creating the short-form content that is ideal for social video marketing.
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McDonald's Joins Throng of Marketers Experimenting With Snapchat

Wednesday, 26 February 2014 | Advertising Age - Cotton Delo   
McDonald's is the latest brand to use Snapchat for social video marketing. McDonald's created :36-seconds of video, featuring NBA player Lebron James, distributed in segments via Snapchat's :10-second messaging system. The stitched-together stories give brands a way to communicate on Snapchat, a popular social media network used by the coveted Millennial audience.
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Why Facebook's Video Autoplay Is Great News for Marketers

Monday, 24 February 2014 | MarketingProfs - Melody King   
Introduced late last year, Facebook's initial launch of the video autoplay feature enables video content posted by personal Facebook account users, verified pages and musicians' and bands' pages to automatically play in a user's news feed. Autoplay may be a good way for brands to extend social video marketing campaigns because the video doesn't interfere with a user's Facebook experience. Also, if a user watches video content, more video from the same brand will be displayed, extending the reach of social video content.
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Saks downsizes beauty tutorials via Vine to attract busy consumers

Monday, 24 February 2014 | Luxury Daily - Jen King   
Saks Fifth Avenues new "SaksIn6 social video marketing campaign features in-store beauty department tutorials created using the Vine video app. The six-second videos were designed to maximize the exposure of featured beauty products. The Vine videos are being shared across Saks Fifth Avenues social media channels, including Facebook, Twitter and Instagram. The retailer found that consumers were looking quick solutions, especially when consuming video content via mobile devices.
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Infographic: The Rise of Vine

Sunday, 16 February 2014 | MarketingTech Blog - Douglas Karr   
Branded Vine videos are four-times more likely to be shared than regular brand video content. Social video marketing is a key reason why brands are actively creating and distributing video content using the Vine app. Simple messaging works best within the six-second Vine micro-video format. Marketers should think "visual" when creating Vine video content.
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P&G holds early gold in Olympic social media

Thursday, 13 February 2014 | USA Today - Bruce Horovitz   
Based on YouTube views, P&G has made the most gains in terms of social video marketing content designed specifically for the Sochi Winter Olympic Games. P&G and other Olympic Games sponsors spend $100 million for the right to use the official logos. For the Winter Olympics, P&G created engaging social video content that tells the stories of athletes participating in the Winter Games. The video content ranges from short-form videos through longer-form content that is in excess of 2-minutes in duration.
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Social Media Marketing: Aria Resort & Casino's "storytelling" increases share rate 310%

Thursday, 13 February 2014 | MarketingSherpa - Adam Sutton   
Creative stories distributed via social video marketing helped Las Vegas, NV-based Aria Resort & Casino increase audience sharing by 310 percent. Aria produced videos that showed why travelers should visit the resort and casino on their Las Vegas vacation. The video content was shared across social media networks, including Facebook and Twitter.
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Surfing Organization Rides the Snapchat Wave

Thursday, 13 February 2014 | Mashable - Dasha Battelle   
The Association of Surfing Professionals (ASP) uses Snapchat as part of its social video marketing efforts. Live video content is delivered via Snapchat to give surfing enthusiasts a real-time look at professional surfers participating on the ASPWorldTour. Snapchat was selected as a way to deliver fun and creative stories to target audiences, due in part to the app's visual focus.
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Infographic: A look at brands on Vine

Friday, 07 February 2014 | The Hub - Omar Akhtar   
7th Chamber recently surveyed agencies and brands on how the Vine application is used for social video marketing. Thirty-eight percent of the 70 organizations surveyed are currently creating social video marketing videos via the Vine app. Forty-five percent consider Vine an essential component to social video marketing initiatives. Vine is considered a good way to reach viewers via mobile devices.
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Most Super Bowl Viewers Will Share Ads on Social Media

Thursday, 30 January 2014 | MediaPost's The Social Graf - Erik Sass   
A survey conducted by Crowdtap said that 61 percent of Super Bowl viewers will share ads via social media. Over 67 percent will be actively sharing Super Bowl ads during the event. The emergence of social media networks has created a shift in how brands launch Super Bowl ads. Viewers are actively going online to look at videos ahead of the Super Bowl.
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What You Can Learn From 4 Big Brands Using Vine

Tuesday, 28 January 2014 | Intuit Small Business Blog - Brenda Barron   
Social video marketing apps, such as Vine and Instagram Video, offer organizations a way to create concise visual messages. The short-form video content can engage viewers by invoking a mood or a feeling, propelling viewers to share the video across social media.
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Social Video Trends for 2014

Monday, 27 January 2014 | Digital Donut - Jake Ward   
Three key social video marketing trends for 2014 include an increase in social video content, the growth of Google Hangouts and an increase in the use of the new Google Helpouts. Social video marketing on Twitter and Facebook will not be limited to B2C campaigns. B2B social video promotions will be developed to engage with viewers. Businesses will also turn to Google Hangouts and Google Helpouts as a way to distribute social video content.
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One Year In, Vine’s Battle Has Just Begun

Thursday, 23 January 2014 | TechCrunch - Jordan Crook   
The Vine video application, now officially in existance for one-year, has changed how social video marketing content is produced. Over the next year, the Vine team would like make it easier for viewers to discover social video content created using Vine. There are more options to produce social video marketing content today than a year ago. Instagram, Snapchat, Viddly, SocialCam, and Cinemagram can be used to create micro-video content.
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4 in 10 Top Retail Brands Using Vine

Tuesday, 21 January 2014 | Marketing Charts   
A new report from 8thBridge found that 38 percent of retail brands are currently using Vine for social video marketing. Facebook, YouTube and Pinterest are also popular among retail brands trying to connect with consumers.
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The Failure Of Facebook Auto-Play Video

Tuesday, 14 January 2014 | MediaPost's Online Video Insider - Jeremy Ozen   
Auto-play ad units offered by Facebook may ultimately fail because consumers are not willing to be forced fed video content in a social media network. Industry analysts are critical of Facebook's new auto-play video ad unit. User-friendly video content that lets viewers choose when and how to interact is more impactful than auto-play videos that can be ignored and generate to consumer backlash.
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Seven social video predictions for 2014

Thursday, 09 January 2014 | Marketing Knowledge - Sarah Wood   
Short-form video content will continue to be a popular format for social video marketing in 2014. While Vine and Instagram Video were popular in 2014, industry analysts believe apps including Snapchat, Line and Keek will be used by brands to create "ephemeral content".
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