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2014 Video Production Survey Report 2014 Video Marketing Survey Report

The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.

Video News Categories

Recent White Papers,
Trend Reports, & Case Studies
2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Are Facebook video ads working for brands?

Wednesday, 08 January 2014 | Mobile Marketer - Lauren Johnson   
A number of major brands, including Nestlé and Estée Lauder, are purchasing mobile video advertising content on Facebook. The brands are interested in using social video marketing tools to reach large audiences using the Facebook social media network. However, many brands purchasing Facebook mobile video advertising inventory do not have established mobile video or web video marketing strategies.

10 Social Video Predictions For 2014

Tuesday, 07 January 2014 | Unruly Media Blog - Sarah Wood   
Social video marketing will continue to grow in 2014. Marketers anticipate the ability to create real-time video content that can adapt to both media news trends and popular subjects on social media sites. Mobile is expected to become the first screen where viewers interact with video content. Finally, brands are expected to continue to use apps such as Vine and Instagram video to create short-form video content for longterm audience engagement.

Instagram Video vs. Vine: Which Is the Video Marketing Champ?

Monday, 06 January 2014 | MarketingProfs - Russ Somers   
Brands are using different video apps to create social media marketing video content. The two major tools, Instagram Video and Vine, offer different features that can be leveraged for social video marketing. Instagram can offer a larger audience, while Vine affords the ability to produce creative video content.

Social Media: 3 brands that totally get using Vine

Friday, 03 January 2014 | MarketingSherpa Blog - John Tackett   
A number of brands have proven to be trailblazers in using the Vine video app for social video marketing campaigns. Lowe's, General Electric and Oreo Cookie each took a creative approach in producing video content using Vine during 2013. Vine offers marketers the ability to create video six-second video mash-ups that are an ideal format for video snacking and social media.

UPDATE: HBO Invites You to Burn 'Game of Thrones' Creepy King Joffrey in Internet Roast

Thursday, 12 December 2013 | Advertising Age - Ann-Christine Diaz   
The "internet roast" social video marketing campaign created by 360i for HBO in promotion of the new season of "Games of Thrones" encourages fans to villify the program's most detested character. The #RoastJoffrey social media program was launched with an intro video hosted on YouTube. The campaign's goal is to interact with "Games of Thrones" fans.

Sprint Debuts New Ad -- Exclusively To One Person's Twitter Feed

Wednesday, 04 December 2013 | Ad Age | CMO Strategy   
Sprint will premiere the latest iteration of a marketing campaign featuring James Earl Jones and Malcolm McDowell via a social video marketing share to one user. The new ad will appear first for Twitter user Danielle Gray at approximately 6 p.m. EDT on December 4th. Sprint's ad agency team, DigitasLBI, Boston, selected Ms. Gray, after she repeatedly tweeted positive feedback about the campaign. This is the campaign's eight of sixteen video spots.

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

Wednesday, 04 December 2013 | Search Engine Watch - Greg Jarboe   
Over the past eight years, the growth of shared online video ads has grown nearly 50 times over. This is according to the latest Unruly Viral Spiral, which tracks how video content is shared across the Web. Due in part to social video marketing, viewers increasingly share video advertising content. Also, marketers have focused on producing video content that fosters a high level of viewer interactivity.

3 things to consider when using Vine at your hospital

Tuesday, 03 December 2013 | Ragan's Health Care Communications News - Jenn Riggle   
Healthcare communicators using Vine or Instagram to create social video marketing content should have a clearly established objective. Micro-video content is most effective when the goals of the web video marketing creative have been determined. Similar to other web video productions, create a storyboard or outline what needs to be captured within the video. Finally, make sure the micro-videos have a context. Since the videos are short, viewers need to understand what is being communicated.

Beachfront Builder's Newest App Combines Video Content with Social Media

Tuesday, 03 December 2013 | MediaPost's VidBlog - P.J. Bednarski   
Mobile appliances play an increasingly critical role in the success of social video marketing campaigns. To generate audience engagement, Beachfront Builder has released Builder 2.0. This new product lets digital content creators and publishers create and manage video apps within specific social communities.

Jaguar builds upon F-Type Coupé myth via Instagram video

Monday, 02 December 2013 | Luxury Daily - Joe McCarthy   
Jaguar is using Instagram social videos as part of the launch of the automaker's new F-Type Coupé model. The "From the Shadows" (#FromTheShadows) campaign features the new model in a series of fictional plots communicated through nine shadowy videos created using the Instagram app. Jaguar worked with We Are Social, New York to create the social video marketing campaign.

Here are 7 Brands with Thanksgiving-Themed Vine Videos

Wednesday, 27 November 2013 | The Hub - Omar Akhtar   
An array of brands have created Thanksgiving-themed Vine social video marketing campaigns. The social video content ranges from retail-specific to travel messages. Also included are safety messages from Farmers Insurance and general communications Vine videos from AT&T.

Finding Holiday Good Will in Glasses of Juice

Tuesday, 26 November 2013 | The New York Times - Andrew Adam Newman   
Welch's "Pass the Glass" social video marketing campaign features a Vine video. The promotion, distributed via Twitter under the #sharewhatsgood hashtag benefits the Family-to-Family hunger and poverty charity program. The social video marketing campaign was created for Welch's by the Portland, Maine-based Via Agency.

Hallmark’s Digital Hail Mary

Monday, 25 November 2013 | Digiday - Haniya Rae   
Hallmark's #birthdayfail social video marketing campaign was created to drive the sale of in-store ink and paper products. Featuring reality TV stars from A&E's "Duck Dynasty," the #birthdayfail videos secured between 70,000 to 140,000 views on YouTube within the promotion's first week.

How to use the Google+ updates to your advantage

Monday, 25 November 2013 | SmartBlog on Social Media - Britt Klontz   
For social video marketing, the Google+ social network accommodates video content in a visually captivating manner. Google+ users should incorporate as much video content as feasible. Video communications are a great way to engage audiences.

YouTube's Quiet, Excellent Answer To Insta-Vid And Vine

Thursday, 14 November 2013 | MediaPost's MoBlog - Steve Smith   
As an alternative to Vine and Instagram, Google has quietly released YouTube Capture. This iOS-only app incorporates features of both popular social video marketing tools. Like Vine, YouTube Capture is easy to use. However, YouTube Capture does not impose any time-limits for video length, so video content can exceed six-seconds. Similar to Instagram, YouTube Capture features fast-editing tools.

Video Is the Next Frontier for Social Advertisers

Wednesday, 13 November 2013 | eMarketer   
Mixpo's August 2013 “Demystified: Video Advertising on Social Networks" report found that 70 percent of ad agency executives said they planned to purchase social video marketing campaigns targeted to the YouTube video sharing site. In social media, there is a blurred line between paid advertising campaigns and owned content marketing.

Are You There, Brand? It's Me, Vine

Monday, 11 November 2013 | MediaPost's Online Video Insider - Eric Korsh   
Organizations should be creating and distributing social video marketing content. The real-time nature of social video content makes it an ideal format to engage audiences. Additionally, brands can be very innovative in how they produce content for social video marketing campaigns.

Instagram and Youtube

Sunday, 10 November 2013 | Benedict Evans - Ben Evans   
While Instagram helped Facebook have a platform that enable users to share more photos and more video content, the social media site is not the dominant photo or video sharing platform. Compared against YouTube, Instagram was a good acquisition for the Facebook social media network. However, Instagram may not ultimately be deemed a strategic acquisition by Facebook.

5 Tips: How to Make Video that Works for Social Media Marketing on Facebook

Tuesday, 29 October 2013 | Yes! MediaWorks The Video Marketing Blog - Catie Foertsch   
To be successful at social video marketing, organizations need to avoid repurposing commercials. Rather, social video marketing is most effective when content has been created specifically for the social media experience. Short, simple videos are the most apt to be viewed and shared.

Twitter Shows Off a Richer Feed With Video, Images

Tuesday, 29 October 2013 | Adweek - Garett Sloane   
Twitter now features video content more prominently in a user's feed, making the social media site more engaging. This new feature should enhance social video marketing efforts. Web video marketers need to pay attention to how video content appears in a Twitter feed, designing content in a way that entices viewers to click to watch.
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