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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

A Guide to Using Video in Your Sales Prospecting

| | Marketing Profs
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Video prospecting is a great way to personalize your communications with prospects because it provides authenticity and people haven't become immune to it yet. To create a good video message, follow a clear structure and choose an appropriate video tool. If you don't want to be captured in the video, you can choose screen-capture or animation... Read the full article »

4 Takeaways on Video from Advertising Week

| | Marketing Dive
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The exponential growth of video consumption has made it a tantalizing playground for viewers, creators, and brands. It will only grow more essential as the digital landscape continues to shift and marketers experiment with the format to spark brand affinity and creatively engage ad-fatigued consumers... Read the full article »

Google Lets Advertisers Include Video in Showcase Shopping Ads

| | Search Engine Journal
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Along with images and video, Showcase Shopping ads can also include descriptions, products, and promotions. Google says the top ad in the Showcase slot has been proven to drive a CTR 3.6 times higher than average. Showcase Shopping ads also receive 20 percent more conversion credit with first-click attribution. Advertisers tell Google these ad units have been particularly effective at acquiring new customers. Video in Showcase Shopping ads is available to advertisers already running this ad type... Read the full article »

Can Your Business Live Without Video?

| | Forbes
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In 2018, video is an integral and necessary component of your marketing plan, whether you’re a sole proprietor, small startup, or a global corporation. While video has long been one of the most popular types of online content, wide access to video cameras on smartphones has helped push this medium to the forefront. From my perspective, video is the future of marketing and communications... Read the full article »

5 Reasons Video Is the Best Choice for Account-Based Marketing

| | Mar Tech Series
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Account-based marketing is an evolving discipline. But it is a distribution method, not a fully-fledged mode of marketing. The means of communication for ABM are up for the debate. But logic dictates that if video works well elsewhere, it will work here. In the right hands, video-based ABM is a potent tool for any B2B sales team... Read the full article »

7 Video Promotion Ideas to Stand Out

| | Business 2 Community
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Producing a video is a huge endeavor, which may explain why it’s so common to treat completing the video like it’s the end of the project. After all the energy spent on pre-production, planning and story development, all of the effort involved on the day (or days) of the shoot, and all the time devoted to post-production editing, graphics, and revisions, it’s tempting to look at the final edit like the end of the road... Read the full article »

Why Digital Video Has Become the New Performance Hero

| | The Drum
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Digital advertising is now a premium video world. The growth of connected TV and OTT content providers (and the enhanced targeting, attribution and accountability they bring) has elevated digital video to the same hero status traditional TV advertising enjoys. As consumers increasingly become their own TV programmers and access content across an expanding array of sources, the importance of a strong digital video media plan will only continue to grow... Read the full article »

7 Tips for Marketers to Succeed with YouTube

| | Mar Tech Advisor
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You can no longer ignore YouTube as a medium to build your brand. With Facebook trying to compete with YouTube, video is a prime tool in the content marketing arsenal. Whether it’s on their daily commute or at lunch hour, consumers in both B2B or B2C spaces are looking for video content to address their needs. Ensure you’re able to add subtitles to your videos so people who forgot their headphones still get the flavor of your content... Read the full article »

5 Reasons to Start Using Video for Your Business

| | Team Locals
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Video marketing is one of the leading forms of advertising and has been for several years. If you’ve yet to start promoting yourself with video, then now’s the time to start putting this at the forefront of your mind. Facebook feeds, Twitter timelines, Instagram streams, Snapchat stories, YouTube channels, and many other platforms are awash with an endless reel of informative and education video content... Read the full article »

The 8 Most Popular and Effective Uses of Video Marketing

| | Entrepreneur
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A custom video is a terrific tool to help companies and brands accomplish their short and long-term business goals. Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways to interact with your customers, short of a face-to-face conversation... Read the full article »