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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

Video Is a Top Choice for App Install Advertising

| | EMarketer
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There's a good reason for app advertisers to focus their budgets on video. AdColony's survey found social video was considered one of the top two most effective app install channels by a little more than 80 percent of respondents. Full-screen video was not far behind, named by more than three-quarters of respondents as a topmost ad channel in terms of efficacy... Read the full article »

Even in Video, the Digital Duopoly Rules

| | EMarketer
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There’s no doubt that content publishers are struggling with the ongoing dominance of the digital advertising ecosystem by Google and Facebook. And while the embrace of video content—and the higher ad revenues expected to attend the format—was bandied as a possible solution to their problem, the reality is that the duopoly has extended its dominion well into the realm of digital video... Read the full article »

Will Video Marketing Make the Written Word Obsolete?

| | The National
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With the enhancement of digital devices and platforms, what does that mean for marketing? Will video be the dominant marketing tool? You bet. YouTube receives more than 1 million unique visitors every month, which is more than any other social media channel. Cisco, a leading American networking solution provider, published a study that predicted in two years, 80 percent of internet traffic will be online video, including everything from short social media videos, YouTube videos, and internet-to-TV videos... Read the full article »

How Video Ads Are Taking Over Online Advertising

| | Niche Hunt
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In recent years, the biggest shift in the digital sphere has been the domination of video across the internet. Digital video now accounts for 74 percent of all online traffic and over 55 percent of people watch online videos every day. Among the younger generations of consumers, online videoespecially via mobile device—is gaining popularity while watching traditional television has continued to decline... Read the full article »

Publishers Are Making More Video - Whether You Like It or Not

| | Bloomberg
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Americans are expected to spend 81 minutes a day watching digital video in 2019, up from 61 minutes in 2015, according to projections by research firm eMarketer. Video ad rates vary depending on their format but spots can sell for as much as $27 per thousand impressions, while display ads—think of the infamous belly fat ads—can go for just 50 cents per thousand views or less, according to Brian Mandelbaum, CEO of Clearstream... Read the full article »

The Internet Is Built for Advertisers

| | The Ringer
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Video is more expensive to produce than a written article. It’s often quicker and easier to read than to watch. The explanation for the obsession with video is simple: advertisers will pay more to promote their products in video format than they will for in-article ads. “Brands prefer to buy ads against video content than text, the thinking being that... Read the full article »

Web Video Advertising Formats Reviewed

| | Good Herald
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Online video consumption growth rates have soared over the past year due to broadband growth and penetration. As a result, video sharing and video search website realized a much stronger traffic scenario whereby advertisers and marketers are spending and are poised to spend just short of $ 1 billion in online video advertising this year... Read the full article »

4 Ways to Enhance Video Advertising

| | MediaPost
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Video is one of the fastest-growing ad formats, as it encourages users to engage with a brand and helps them to understand its value proposition. Video is a highly successful medium for reaching consumers; however, the 20% boost in overall Internet-based ad revenue between 2014 and 2015 saw a corresponding increase of only 5% increase in desktop display ads... Read the full article »