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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

Will Video Marketing Make the Written Word Obsolete?

| | The National
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With the enhancement of digital devices and platforms, what does that mean for marketing? Will video be the dominant marketing tool? You bet. YouTube receives more than 1 million unique visitors every month, which is more than any other social media channel. Cisco, a leading American networking solution provider, published a study that predicted in two years, 80 percent of internet traffic will be online video, including everything from short social media videos, YouTube videos, and internet-to-TV videos... Read the full article »

How Video Ads Are Taking Over Online Advertising

| | Niche Hunt
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In recent years, the biggest shift in the digital sphere has been the domination of video across the internet. Digital video now accounts for 74 percent of all online traffic and over 55 percent of people watch online videos every day. Among the younger generations of consumers, online videoespecially via mobile device—is gaining popularity while watching traditional television has continued to decline... Read the full article »

Publishers Are Making More Video - Whether You Like It or Not

| | Bloomberg
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Americans are expected to spend 81 minutes a day watching digital video in 2019, up from 61 minutes in 2015, according to projections by research firm eMarketer. Video ad rates vary depending on their format but spots can sell for as much as $27 per thousand impressions, while display ads—think of the infamous belly fat ads—can go for just 50 cents per thousand views or less, according to Brian Mandelbaum, CEO of Clearstream... Read the full article »

The Internet Is Built for Advertisers

| | The Ringer
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Video is more expensive to produce than a written article. It’s often quicker and easier to read than to watch. The explanation for the obsession with video is simple: advertisers will pay more to promote their products in video format than they will for in-article ads. “Brands prefer to buy ads against video content than text, the thinking being that... Read the full article »

Web Video Advertising Formats Reviewed

| | Good Herald
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Online video consumption growth rates have soared over the past year due to broadband growth and penetration. As a result, video sharing and video search website realized a much stronger traffic scenario whereby advertisers and marketers are spending and are poised to spend just short of $ 1 billion in online video advertising this year... Read the full article »

4 Ways to Enhance Video Advertising

| | MediaPost
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Video is one of the fastest-growing ad formats, as it encourages users to engage with a brand and helps them to understand its value proposition. Video is a highly successful medium for reaching consumers; however, the 20% boost in overall Internet-based ad revenue between 2014 and 2015 saw a corresponding increase of only 5% increase in desktop display ads... Read the full article »

What is Video Retargeting and How Can I Use it in My Marketing?

| | 4 Hoteliers
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Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your business before? And while retargeting (or remarking isn’t really new to PPC campaigns, there are still many companies that have yet to take advantage of it for their business. Here’s how you can through your marketing videos... Read the full article »

The Automated Video: Considerations for Publishers and Advertisers

| | Econsultancy
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Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years. Consumers love video and advertisers can't get enough video ad inventory. As a result, publishers and media companies are increasingly doing whatever they can to embrace video. To address the consumer and advertiser demand for video while at the same time avoiding breaking the bank, publishers have turned to technology that is capable of churning out video content in a highly-automated fashion... Read the full article »

Life After LiveRail For Web Video Advertising Marketers

| | Forbes - Entrepreneurs
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Ever since Facebook snapped up LiveRail, a video advertising publisher monetization platform, the online video ad industry has seen a major shift in how video ad impressions are being bought and sold. A large number of partners were being pushed off the major hub for video ad trading, which is affecting fill rates, quality, pricing and the like across the industry. For many years, the online video advertising business revolved around LiveRail. In its absence, video ad providers are now required to pivot their business model in order to survive... Read the full article »

Millennial Marketers Pick Social And Video For Web Video Advertising

| | Center For Media Research
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According to data from a new survey by video editing masters at Magisto, marketing trends for small and medium-sized businesses are shifting from traditional channels, (print, radio and television advertising, and classic word-of-mouth marketing) as millennials implement new, more viral digital practices, like social media and particularly online video. Social is the new mass media. 92% of millennials at SMBs lead with social media in their marketing strategy (as important as word-of-mouth marketing), while 79% of baby boomers lead with traditional WOM in their marketing strategy. Social media is the new word of mouth for SMB millennial marketers, according to the survey. The report says that traditional marketing goals have... Read the full article »

Mobile Video Advertising Will Grow Rapidly in Next Five Years

| | Business Insider
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Mobile video advertising is poised for massive growth in the next five years. Revenues from web video advertising will grow from $3.54 billion in 2015 to $13.3 billion in 2020, which marks a 30% compound annual growth rate (CAGR), according to PwC’s annual Global Entertainment and Media Outlook report. This means that mobile video ads will be the fastest-growing digital ad segment in the next five years. They will easily surpass... Read the full article »