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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

Web Video Advertising Formats Reviewed

| | Good Herald
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Online video consumption growth rates have soared over the past year due to broadband growth and penetration. As a result, video sharing and video search website realized a much stronger traffic scenario whereby advertisers and marketers are spending and are poised to spend just short of $ 1 billion in online video advertising this year... Read the full article »

4 Ways to Enhance Video Advertising

| | MediaPost
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Video is one of the fastest-growing ad formats, as it encourages users to engage with a brand and helps them to understand its value proposition. Video is a highly successful medium for reaching consumers; however, the 20% boost in overall Internet-based ad revenue between 2014 and 2015 saw a corresponding increase of only 5% increase in desktop display ads... Read the full article »

What is Video Retargeting and How Can I Use it in My Marketing?

| | 4 Hoteliers
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Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your business before? And while retargeting (or remarking isn’t really new to PPC campaigns, there are still many companies that have yet to take advantage of it for their business. Here’s how you can through your marketing videos... Read the full article »

The Automated Video: Considerations for Publishers and Advertisers

| | Econsultancy
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Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years. Consumers love video and advertisers can't get enough video ad inventory. As a result, publishers and media companies are increasingly doing whatever they can to embrace video. To address the consumer and advertiser demand for video while at the same time avoiding breaking the bank, publishers have turned to technology that is capable of churning out video content in a highly-automated fashion... Read the full article »

Life After LiveRail For Web Video Advertising Marketers

| | Forbes - Entrepreneurs
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Ever since Facebook snapped up LiveRail, a video advertising publisher monetization platform, the online video ad industry has seen a major shift in how video ad impressions are being bought and sold. A large number of partners were being pushed off the major hub for video ad trading, which is affecting fill rates, quality, pricing and the like across the industry. For many years, the online video advertising business revolved around LiveRail. In its absence, video ad providers are now required to pivot their business model in order to survive... Read the full article »

Millennial Marketers Pick Social And Video For Web Video Advertising

| | Center For Media Research
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According to data from a new survey by video editing masters at Magisto, marketing trends for small and medium-sized businesses are shifting from traditional channels, (print, radio and television advertising, and classic word-of-mouth marketing) as millennials implement new, more viral digital practices, like social media and particularly online video. Social is the new mass media. 92% of millennials at SMBs lead with social media in their marketing strategy (as important as word-of-mouth marketing), while 79% of baby boomers lead with traditional WOM in their marketing strategy. Social media is the new word of mouth for SMB millennial marketers, according to the survey. The report says that traditional marketing goals have... Read the full article »

Mobile Video Advertising Will Grow Rapidly in Next Five Years

| | Business Insider
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Mobile video advertising is poised for massive growth in the next five years. Revenues from web video advertising will grow from $3.54 billion in 2015 to $13.3 billion in 2020, which marks a 30% compound annual growth rate (CAGR), according to PwC’s annual Global Entertainment and Media Outlook report. This means that mobile video ads will be the fastest-growing digital ad segment in the next five years. They will easily surpass... Read the full article »

Choose Native Web Video Advertising, Says Mirriad, Since 90% Skip Pre-Roll

| | OnlineVideo.net
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Is your video ad reaching the right viewers? According to one agency, you may be hitting only 10 percent of your target demo. Throwing a shadow over online video advertising, U.K. agency Mirriad reports that 90 percent of viewers skip pre-roll ads. That comes from a commissioned survey of over 1,000 adults created by ORC International. The survey also found that 76 percent of people block online ads and skip over TV commercials. AdBlockerInfo1Mirriad dug into generational differences on ads, finding that 84 percent of millennials... Read the full article »

Instagram Rolls Out Multi-Video Marketing Tool

| | Ragan’s PR Daily
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Bloggers and online video marketers are reveling in Instagram’s latest video advertising tool: The option to showcase multiple videos in a single post. Brands such as Airbnb, Macy’s and Taco Bell are taking advantage of web video advertising carousels, which can feature a mix of video and still images. Users have to swipe from one piece of content to the next. Advertisers can feature up to five videos at 60 seconds each. The rollout presents a challenge for content creators: How can you capture users’ attention, entice them to swipe left and keep them... Read the full article »

Targeting, Length Among Key Factors for Successful In-App Video Advertising

| | FierceDeveloper
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Ready to deploy web video advertising in your mobile app? Doing so may help increase app revenues, especially if you implement video ads that generate interest from your target audience. Digital marketing research firm eMarketer recently pointed out mobile video ad spending is growing faster than any other digital advertising format. As such, mobile developers who deploy engaging video ads could capitalize on a significant revenue opportunity. For video ads the ideal video length varies based on... Read the full article »

Comprehensive Guide to Web Video Advertising in 2016

| | Marketing Land
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Increasingly, consumers are cutting their ties to traditional media and turning to digital online video for discovery, entertainment and brand awareness. In 2016, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format. To get the most out of your video advertising, develop a cross-channel strategy and keep in mind the following best practices video ad market strategies... Read the full article »

How Web Video Advertising Will Win the War Against TV

| | digital doughnut
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Marketing videos, b2bc video and b2b video are largely in demand with publishers and advertisers alike. In fact, eMarketer predicts an 84% increase in programmatic video ad spend in 2016. By creating an ecosystem that leverages the capabilities of digital media using interactivity, personalization, and targeting, online video marketing and video advertising will always beat TV advertising. Here are 5 ways (truths) web video advertising beats television advertising... Read the full article »

Advertisers Now Able to Post Sponsored Video Content In Facebook

| | FitNHit
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Facebook now allows branded content to appear, in all forms, for advertising on Facebook media companies’ pages. Media and advertisers will be permitted to post articles, b2c and b2b video marketing content and pictures that b2b video advertising professionals pay for to their Facebook pages; to date, companies have just been capable post such substance inside of promotion units. The new strategy for supposed “organic content” applies to Facebook Instant Articles, video and even... Read the full article »

What’s the Difference Between Video Content Marketing and Web Video Advertising?

| | OnlineVideo.net
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The words online video marketing and video advertising are used interchangeably so often that it’s easy to think of them as synonyms. Is YouTube pre-roll considered video marketing? Does a video on a company’s home page count as web video advertising? Placing content on your YouTube channel is different from paying to run your video ad on YouTube because you use different technologies. Here how execute both successfully... Read the full article »