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Producing a video is a huge endeavor, which may explain why it’s so common to treat completing the video like it’s the end of the project. After all the energy spent on pre-production, planning and story development, all of the effort involved on the day (or days) of the shoot, and all the time devoted to post-production editing, graphics, and revisions, it’s tempting to look at the final edit like the end of the road...

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