Along with images and video, Showcase Shopping ads can also include descriptions, products, and promotions. Google says the top ad in the Showcase slot has been proven to drive a CTR 3.6 times higher than average. Showcase Shopping ads also receive 20 percent more conversion credit with first-click attribution. Advertisers tell Google these ad units have been particularly effective at acquiring new customers. Video in Showcase Shopping ads is available to advertisers already running this ad type...
Google Lets Advertisers Include Video in Showcase Shopping Ads
- Written by Search Engine Journal