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Along with images and video, Showcase Shopping ads can also include descriptions, products, and promotions. Google says the top ad in the Showcase slot has been proven to drive a CTR 3.6 times higher than average. Showcase Shopping ads also receive 20 percent more conversion credit with first-click attribution. Advertisers tell Google these ad units have been particularly effective at acquiring new customers. Video in Showcase Shopping ads is available to advertisers already running this ad type...

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