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vzaar Chairman Gareth Cadwallader chatted with Richard Teideman of London Creative at our Future of Video Marketing Event. Here’s why he thinks we’re about to see the biggest advertising revolution in the history of television…

GC: Your talk at The Future of Video Marketing made a great impact on the people there, Richard. You began by announcing the death of the cable TV industry. That got everyone’s attention, given that over 80% of the attendees said they were cable or satellite subscribers.

RT: That industry is already dying in the United States of America. In the U.S.A. the percentage of households with cable and satellite subscription is declining for the first time in the history of television. So brace yourself. We’re about to undergo a television revolution.

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