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Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Although TV ad spend in the U.S. is still going strong, the use of digital video advertising is growing rapidly and doesn't show signs of slowing down any time soon.

Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers.

Although TV ad spend in the U.S. is still going strong, the use of digital video advertising is growing rapidly and doesn't show signs of slowing down any time soon.

Marketers Must Combine TV and Digital Video Advertising – But How?
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In fact, in its new report, 50 Best Practices for Digital Video: Do's and Don'ts for More Effective Advertising, eMarketer estimates that digital video advertising will represent approximately 12 percent of all digital ad spending in the U.S. this year, and it will grow faster than search or overall display advertising over the next few years.

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