Facebook has launched a new program called Anthology that enables advertisers to work with a "closed group" of Facebook-selected media companies to create video advertising. The group is comprised of Vox, Vice, The Onion, Tastemade, Disney, Funny or Die or Electus. These companies are proven successful video content producers. Although this service now exists, brands can continue to work with outside production companies. Anthology will enable Facebook to make money off of its rapidly expanding video business, but there remains some challenges to getting brands on board.
Facebook Launches Anthology - A Video Advertising Matchmaker
- Written by Mashable - Jason Abbruzzese