This is a rather alarming statistic -- according to Google, 46% of video ads across mobile and desktop browsers are never seen. That begs the question: should advertisers scale back on video ads if they're not being watched? Hard to say. Google's stats on video ads within YouTube are much better -- 91% of ads are viewed through the video platform, but the numbers could be skewed. Read on to find out how videos are being stealthily played on browsers.
Google: 46% of Video Ads Never Seen
- Written by Advertising Age - Tim Peterson