Yahoo's CEO Marissa Mayer believes web video advertising in a cornerstone for the future of digital advertising. The inherent benefits of being able to show and tell a story are some of the reasons why online video advertising will be a major ad format. Additionally, video ads easily integrate into websites, increasing the visibility of content marketing efforts. Read the full article »
According to research from Unruly Media, only 35 percent of virally shared online video ads contain strong brand messaging. If online video advertising is interesting, viewers will virally share the ads even if the video contains a definitive brand message. It may not be complicated to make the brand the center of web video content. Read the full article »
Allstate Corp. has moved twenty percent of its advertising budget to online video advertising. The insurance giant has shifted budget to digital video in order to reach consumers. In 2013, Allstate spent $641.14 million on advertising. Insurance is the ninth largest ad spend category in the United States. Read the full article »
Flipboard's brand advertising playbook has culled not only from print magazines but now TV as well.
The news-reading service will start testing full-screen web video ads in its magazine-like mobile apps on Monday. Woodford Reserve, Gucci, Chrysler, Conrad Hotels & Resorts, Sony Pictures' film "Fury," Principal Financial Group and Jack Daniel's are among the 10 brands first testing the online video ads. Read the full article »
Music-streaming service Spotify stepped into the web video ad game Monday, announcing plans to launch two online video advertising platforms optimized for mobile and desktop devices.
Spotify will now offer Video Takeover for desktop and Sponsored Sessions for mobile under its "Spotify for Brands" umbrella. Read the full article »
During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the internet video advertising market?
Online video ads take up a good share of bandwidth themselves, and the speed at which they are delivered has just as much impact on the market for online video as the content against which they are placed. The same Internet pipes used to deliver entertainment content are used to deliver ads, often at the same time, and that has huge implications. They include... Read the full article »
While consumers often don’t enjoy online video ads, their popularity among advertisers and ad networks is climbing, though it’s not likely to replace TV ads just yet. In June, market research firm eMarketer reported that while spending on digital video ads is growing, its momentum isn’t nearly strong enough to see it overtaking the TV ad market in the near future. Spending on TV ads is projected to constitute six times the spending on digital video ads in 2018, in part because digital viewers are harder for advertisers to target given that they’re spread out over a wide variety of platforms. Read the full article »
Internet video advertisers on Facebook see the emerging method of sequential mobile video advertising as a way to better control their branding message with consumers on social media.
Sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another. Read the full article »
Facebook spent the summer teaching small businesses how to advertise on its platform, but the company’s highly anticipated video ads weren’t part of the lesson plan. The social network, which has more than 1.5 million small- and midsize-business advertisers, offered “boot camp”-style ad conferences at five U.S. cities over the past two months.
What wasn’t covered, however, was video advertising, an ad format Facebook will expand over the coming months. Facebook is testing autoplay video ads in News Feed for the first time with the hope that big brands spending generously on TV ads will bring some of those marketing dollars to Facebook instead. Read the full article »
Rapt Media, a developer of interactive digital video advertising technologies and services, has raised $3.1 million in new financing as it looks to expand its geographical presence. As internet video advertising continues to grow online, Rapt Media is hoping that more marketers will turn to its customizable video advertising platform, according to chief executive and co-founder Erika Trautman. Read the full article »
Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Although TV ad spend in the U.S. is still going strong, the use of digital video advertising is growing rapidly and doesn't show signs of slowing down any time soon. Read the full article »
The world of video advertising has changed dramatically now that consumers usually have their attention divided between multiple screens. Viewers can avoid TV ads by whipping out their mobile phones, but a solid mobile video advertising strategy may be the key to ensuring that your ads are seen by the right people.
In this video, Brett Wilson, co-founder and CEO of TubeMogul, discusses how the company creates software for mobile ads with Pimm Fox on "Taking Stock." Read the full article »
Research conducted by Tremor Video and Willward Brown that examined more than three hundred web video marketing campaigns has uncovered five key elements of successful online video advertising. Brands and online video marketers should take the advice to heart and create more innovative video advertising campaigns because, right now, most of them are doing it all wrong. Read the full article »
Google Inc. said it acquired online video advertising technology startup mDialog to help the Internet company encourage big-brand video advertisers to buy more online video ads.
mDialog, founded by Greg Philpott in 2006, helps large media companies deliver, measure and make money from their video ad content when it is streamed over the Internet on connected devices including the Apple TV set top box, iPads and iPhones, Android mobile gadgets, Roku and Xbox. Read the full article »
The World Cup predictably dominates this month's Unruly Global Ads Chart. Online video advertisers took advantage of the biggest sporting event on the planet being in full swing to ride the wave of football-obsessed digital video viewers to web advertising success and it paid off big time.
This month, half of the top 20 digital video ads were football themed, and just like last month, Columbian pop princess Shakira's collaboration with yoghurt brand Activia "La La La" leads the charts. Read the full article »
Mondelez bets big on programmatic buys; it has embraced a new digital video-buying strategy that focuses on video-streaming devices everywhere. The food goliath will begin buying digital video marketing content through ad-tech firm, TubeMogul. The play for programmatic video advertising content represents and endorsement of a nascent form of online advertising that is increasingly in demand.
Mondelez is trying to capture audiences that are mobile and increasingly viewing video content online versus television. Read the full article »
Facebook's video ad business just got a lot bigger. Months after rolling out the first video advertising product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest online video ad sellers. A Facebook spokesman declined to comment on the deal's price. Read the full article »
Jerry Seinfeld and Acura are once again teaming up to bring us another season of his web video series "Comedians in Cars Getting Coffee." As you might expect, the partnership has produced a uniquely entertaining web video advertising experience that has proven to be a highly effective video marketing maneuver for Acura.
"We think we've really stumbled onto something special," said Mike Accavitti, general manager of American Honda's Acura Division, about Seinfeld's witty new series of online video ads. Read the full article »
Web video advertising is more than just an invaluable tool for marketing your products and services, it's also a great way to attract new talent.
Job seekers spend only 55 seconds, on average, reading a text-based job ad before deciding if the position is a good match. But after choosing to watch a video advertisement, job seekers spend an average of more than 5 minutes making their decision. Read the full article »
Online video advertising is surging, and getting more targeted and advanced than ever. There are now more than 100 million Internet users watching online video content every day, so it's important for web video marketers to be privy to the upcoming trends in internet video advertising. Here are the online video advertising trends to pay close attention to in 2014. Read the full article »