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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

What Does Net Neutrality Mean for Video Advertising?

| | ClickZ - Frank Stinton
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During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the internet video advertising market?

Online video ads take up a good share of bandwidth themselves, and the speed at which they are delivered has just as much impact on the market for online video as the content against which they are placed. The same Internet pipes used to deliver entertainment content are used to deliver ads, often at the same time, and that has huge implications. They include... Read the full article »

Why Annoying Online Video Ads Actually Work on You

| | Wall Street Cheat Sheet - Jess Boluyt
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While consumers often don’t enjoy online video ads, their popularity among advertisers and ad networks is climbing, though it’s not likely to replace TV ads just yet. In June, market research firm eMarketer reported that while spending on digital video ads is growing, its momentum isn’t nearly strong enough to see it overtaking the TV ad market in the near future. Spending on TV ads is projected to constitute six times the spending on digital video ads in 2018, in part because digital viewers are harder for advertisers to target given that they’re spread out over a wide variety of platforms. Read the full article »

Coming Soon to Facebook: Video Ads That Follow You From Device To Device

| | Venture Beat - Richard Byrne Reilly
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Internet video advertisers on Facebook see the emerging method of sequential mobile video advertising as a way to better control their branding message with consumers on social media.

Sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another. Read the full article »

Facebook’s New Video Ads Aren’t Ready for Small Businesses — Yet

| | Recode - Kurt Wagner
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Facebook spent the summer teaching small businesses how to advertise on its platform, but the company’s highly anticipated video ads weren’t part of the lesson plan. The social network, which has more than 1.5 million small- and midsize-business advertisers, offered “boot camp”-style ad conferences at five U.S. cities over the past two months.

What wasn’t covered, however, was video advertising, an ad format Facebook will expand over the coming months. Facebook is testing autoplay video ads in News Feed for the first time with the hope that big brands spending generously on TV ads will bring some of those marketing dollars to Facebook instead. Read the full article »

Rapt Media Raises $3.1 Million For Interactive Video Advertising Platform

| | Tech Crunch - Jonathan Shieber
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Rapt Media, a developer of interactive digital video advertising technologies and services, has raised $3.1 million in new financing as it looks to expand its geographical presence. As internet video advertising continues to grow online, Rapt Media is hoping that more marketers will turn to its customizable video advertising platform, according to chief executive and co-founder Erika Trautman. Read the full article »

Marketers Must Combine TV and Digital Video Advertising – But How?

| | ClickZ - Yuyu Chen
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Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Although TV ad spend in the U.S. is still going strong, the use of digital video advertising is growing rapidly and doesn't show signs of slowing down any time soon. Read the full article »

How TubeMogul Gets TV Ads in Front of Mobile Users

| | BloombergTV
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The world of video advertising has changed dramatically now that consumers usually have their attention divided between multiple screens. Viewers can avoid TV ads by whipping out their mobile phones, but a solid mobile video advertising strategy may be the key to ensuring that your ads are seen by the right people.

In this video, Brett Wilson, co-founder and CEO of TubeMogul, discusses how the company creates software for mobile ads with Pimm Fox on "Taking Stock." Read the full article »

Successful Video Ads Have These Five Elements

| | The Globe & Mail - LISA OSTRIKOFF
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Research conducted by Tremor Video and Willward Brown that examined more than three hundred web video marketing campaigns has uncovered five key elements of successful online video advertising. Brands and online video marketers should take the advice to heart and create more innovative video advertising campaigns because, right now, most of them are doing it all wrong. Read the full article »

Google Buys Video Ad Tech Startup mDialog

| | Wall Street Journal - Alistair Barr
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Google Inc. said it acquired online video advertising technology startup mDialog to help the Internet company encourage big-brand video advertisers to buy more online video ads.

mDialog, founded by Greg Philpott in 2006, helps large media companies deliver, measure and make money from their video ad content when it is streamed over the Internet on connected devices including the Apple TV set top box, iPads and iPhones, Android mobile gadgets, Roku and Xbox. Read the full article »

The Top 20 Most Shared Online Video Ads For June 2014

| | Reel SEO - David Waterhouse
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The World Cup predictably dominates this month's Unruly Global Ads Chart. Online video advertisers took advantage of the biggest sporting event on the planet being in full swing to ride the wave of football-obsessed digital video viewers to web advertising success and it paid off big time.

This month, half of the top 20 digital video ads were football themed, and just like last month, Columbian pop princess Shakira's collaboration with yoghurt brand Activia "La La La" leads the charts. Read the full article »

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital

| | Ad Week - Garrett Sloane
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Mondelez bets big on programmatic buys; it has embraced a new digital video-buying strategy that focuses on video-streaming devices everywhere. The food goliath will begin buying digital video marketing content through ad-tech firm, TubeMogul. The play for programmatic video advertising content represents and endorsement of a nascent form of online advertising that is increasingly in demand.

Mondelez is trying to capture audiences that are mobile and increasingly viewing video content online versus television. Read the full article »

Jerry Seinfeld Pens Another Batch of Web Video Ads for Acura

| | Ad Age - Ken Wheaton
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Jerry Seinfeld and Acura are once again teaming up to bring us another season of his web video series "Comedians in Cars Getting Coffee." As you might expect, the partnership has produced a uniquely entertaining web video advertising experience that has proven to be a highly effective video marketing maneuver for Acura.

"We think we've really stumbled onto something special," said Mike Accavitti, general manager of American Honda's Acura Division, about Seinfeld's witty new series of online video ads. Read the full article »

Attract More Talent With Video Job Ads

| | Entreprenuer - Heather H. Huhman
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Web video advertising is more than just an invaluable tool for marketing your products and services, it's also a great way to attract new talent.

Job seekers spend only 55 seconds, on average, reading a text-based job ad before deciding if the position is a good match. But after choosing to watch a video advertisement, job seekers spend an average of more than 5 minutes making their decision. Read the full article »

4 Online Video Ad Trends to Watch

| | Website Magazine - Yuval Brener
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Online video advertising is surging, and getting more targeted and advanced than ever. There are now more than 100 million Internet users watching online video content every day, so it's important for web video marketers to be privy to the upcoming trends in internet video advertising. Here are the online video advertising trends to pay close attention to in 2014. Read the full article »

Mobile, Video Ads Deliver Above-Average Actions per Impression in Q1

| | Marketing Charts
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While the vast majority of digital advertising dollars continue to be spent on display ads, mobile and online video ads generated a disproportionate number of actions and a better return on marketers' investments. Online video advertisements represented only 4 percent of impressions, but accounted for more than 6 percent share of actions taken. The data also shows that social media advertising was the only medium that generated a share of actions that was less than impressions. Read the full article »

Digital Video Advertising in U.S. to Hit $6 Bill in 2014, But It’s Not Displacing TV Dollars

| | Variety - Todd Spangler
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This year spending on online video advertising will increase by 41.9% in the U.S.. Advertising on Internet-Connected TVs including set-top boxes, smart TV's, and gaming consoles account for much of the growth in digital-video segment. Almost 60% of digital video viewers will use connected TVs in 2014, a figure that is projected to reach 90% by 2018. According to eMarketer analyst David Hallerman “ As audiences find it easier and easier to watch Internet-sourced content on their television sets, and as more and more content compels them to watch, the connected TV universe will offer marketers a unique blend of digital interactivity and TV’s big-screen power.” Read the full article »

Twitter Video Ads Now Play With One Click

| | Ad Week - Garrett Sloane
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Twitter confirmed this week that their one-click video advertising service is now open to advertisers and brands. Access to the more desirable video advertising format has been expanded beyond a limited number of early partners who have been able to use such easy-play videos since March.

The new way of showing video ads coincides with a Twitter redesign that continued to push a more visual experience focused on providing users with more engaging multimedia content. The move is great news for social video marketers who up until now have been limited to using six second Vine videos in order to offer a one-click experience to users. Read the full article »

Facebook Video Ad Tools Hold Promise for Targeted Views

| | Ad Week - Garrett Sloane
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The social media giant announced this week that its video spots are getting new interactive components intended to push video views for brands to new heights. The video services expand upon Facebook’s existing autoplay premium video ads program and the campaign measurement tools it provides.

The move is particularly good news for social video marketers at companies without the deep pockets of a Fortune 500 company. Newly available resources will now allow brands--big and small--to create standard video advertisements and deliver them only to the users most likely to engage with them. Read the full article »

Google Introduces Premium Video Ad Exchange: Google Partner Select

| | Wall Street Journal - Mike Shields
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The market for online video ads continues to grow rapidly as more advertisers shift their spending from TV to the web. Google unsurprisingly wants to own its share of this market. In order to court large brands who want to buy against premium online video content, the company today announced the launch of its own programmatic ad exchange for video ads under the name Google Partner Select.

Google argues that while publishers invest in premium, high-quality video content, this content isn’t always easy to access for advertisers. Google’s VP of display and video advertising products explains “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high quality inventory they want.” Almost by default, Google’s customers also want to buy their ads programmatically and spread their investment across multiple publishers while many content providers tend to sell directly to the brands that want to advertise around their content. Read the full article »