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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

How TubeMogul Gets TV Ads in Front of Mobile Users

| | BloombergTV
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The world of video advertising has changed dramatically now that consumers usually have their attention divided between multiple screens. Viewers can avoid TV ads by whipping out their mobile phones, but a solid mobile video advertising strategy may be the key to ensuring that your ads are seen by the right people.

In this video, Brett Wilson, co-founder and CEO of TubeMogul, discusses how the company creates software for mobile ads with Pimm Fox on "Taking Stock." Read the full article »

Successful Video Ads Have These Five Elements

| | The Globe & Mail - LISA OSTRIKOFF
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Research conducted by Tremor Video and Willward Brown that examined more than three hundred web video marketing campaigns has uncovered five key elements of successful online video advertising. Brands and online video marketers should take the advice to heart and create more innovative video advertising campaigns because, right now, most of them are doing it all wrong. Read the full article »

Google Buys Video Ad Tech Startup mDialog

| | Wall Street Journal - Alistair Barr
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Google Inc. said it acquired online video advertising technology startup mDialog to help the Internet company encourage big-brand video advertisers to buy more online video ads.

mDialog, founded by Greg Philpott in 2006, helps large media companies deliver, measure and make money from their video ad content when it is streamed over the Internet on connected devices including the Apple TV set top box, iPads and iPhones, Android mobile gadgets, Roku and Xbox. Read the full article »

The Top 20 Most Shared Online Video Ads For June 2014

| | Reel SEO - David Waterhouse
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The World Cup predictably dominates this month's Unruly Global Ads Chart. Online video advertisers took advantage of the biggest sporting event on the planet being in full swing to ride the wave of football-obsessed digital video viewers to web advertising success and it paid off big time.

This month, half of the top 20 digital video ads were football themed, and just like last month, Columbian pop princess Shakira's collaboration with yoghurt brand Activia "La La La" leads the charts. Read the full article »

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital

| | Ad Week - Garrett Sloane
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Mondelez bets big on programmatic buys; it has embraced a new digital video-buying strategy that focuses on video-streaming devices everywhere. The food goliath will begin buying digital video marketing content through ad-tech firm, TubeMogul. The play for programmatic video advertising content represents and endorsement of a nascent form of online advertising that is increasingly in demand.

Mondelez is trying to capture audiences that are mobile and increasingly viewing video content online versus television. Read the full article »

Jerry Seinfeld Pens Another Batch of Web Video Ads for Acura

| | Ad Age - Ken Wheaton
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Jerry Seinfeld and Acura are once again teaming up to bring us another season of his web video series "Comedians in Cars Getting Coffee." As you might expect, the partnership has produced a uniquely entertaining web video advertising experience that has proven to be a highly effective video marketing maneuver for Acura.

"We think we've really stumbled onto something special," said Mike Accavitti, general manager of American Honda's Acura Division, about Seinfeld's witty new series of online video ads. Read the full article »

Attract More Talent With Video Job Ads

| | Entreprenuer - Heather H. Huhman
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Web video advertising is more than just an invaluable tool for marketing your products and services, it's also a great way to attract new talent.

Job seekers spend only 55 seconds, on average, reading a text-based job ad before deciding if the position is a good match. But after choosing to watch a video advertisement, job seekers spend an average of more than 5 minutes making their decision. Read the full article »

4 Online Video Ad Trends to Watch

| | Website Magazine - Yuval Brener
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Online video advertising is surging, and getting more targeted and advanced than ever. There are now more than 100 million Internet users watching online video content every day, so it's important for web video marketers to be privy to the upcoming trends in internet video advertising. Here are the online video advertising trends to pay close attention to in 2014. Read the full article »

Mobile, Video Ads Deliver Above-Average Actions per Impression in Q1

| | Marketing Charts
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While the vast majority of digital advertising dollars continue to be spent on display ads, mobile and online video ads generated a disproportionate number of actions and a better return on marketers' investments. Online video advertisements represented only 4 percent of impressions, but accounted for more than 6 percent share of actions taken. The data also shows that social media advertising was the only medium that generated a share of actions that was less than impressions. Read the full article »

Digital Video Advertising in U.S. to Hit $6 Bill in 2014, But It’s Not Displacing TV Dollars

| | Variety - Todd Spangler
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This year spending on online video advertising will increase by 41.9% in the U.S.. Advertising on Internet-Connected TVs including set-top boxes, smart TV's, and gaming consoles account for much of the growth in digital-video segment. Almost 60% of digital video viewers will use connected TVs in 2014, a figure that is projected to reach 90% by 2018. According to eMarketer analyst David Hallerman “ As audiences find it easier and easier to watch Internet-sourced content on their television sets, and as more and more content compels them to watch, the connected TV universe will offer marketers a unique blend of digital interactivity and TV’s big-screen power.” Read the full article »

Twitter Video Ads Now Play With One Click

| | Ad Week - Garrett Sloane
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Twitter confirmed this week that their one-click video advertising service is now open to advertisers and brands. Access to the more desirable video advertising format has been expanded beyond a limited number of early partners who have been able to use such easy-play videos since March.

The new way of showing video ads coincides with a Twitter redesign that continued to push a more visual experience focused on providing users with more engaging multimedia content. The move is great news for social video marketers who up until now have been limited to using six second Vine videos in order to offer a one-click experience to users. Read the full article »

Facebook Video Ad Tools Hold Promise for Targeted Views

| | Ad Week - Garrett Sloane
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The social media giant announced this week that its video spots are getting new interactive components intended to push video views for brands to new heights. The video services expand upon Facebook’s existing autoplay premium video ads program and the campaign measurement tools it provides.

The move is particularly good news for social video marketers at companies without the deep pockets of a Fortune 500 company. Newly available resources will now allow brands--big and small--to create standard video advertisements and deliver them only to the users most likely to engage with them. Read the full article »

Google Introduces Premium Video Ad Exchange: Google Partner Select

| | Wall Street Journal - Mike Shields
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The market for online video ads continues to grow rapidly as more advertisers shift their spending from TV to the web. Google unsurprisingly wants to own its share of this market. In order to court large brands who want to buy against premium online video content, the company today announced the launch of its own programmatic ad exchange for video ads under the name Google Partner Select.

Google argues that while publishers invest in premium, high-quality video content, this content isn’t always easy to access for advertisers. Google’s VP of display and video advertising products explains “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high quality inventory they want.” Almost by default, Google’s customers also want to buy their ads programmatically and spread their investment across multiple publishers while many content providers tend to sell directly to the brands that want to advertise around their content. Read the full article »

Digital Video Is the Fastest Growing Format for Travel Marketing

| | Skift - Samantha Shankman
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Digital video is one of the fastest growing formats for travel industry marketers in 2014.

According to eMarketer’s report “The U.S. Travel Industry 2014: Digital Ad Spending Forecast and Trends,” digital video advertising is expected to account for up to 30 percent of marketers’ total digital budgets by the end of 2014.

And that’s little surprise when considering that branded video content is the most watched type of travel-related video watched by U.S. travelers today. Read the full article »

Digital Video Ads Offer The Richness Of TV And The Analytics Of Digital

| | Business Insider - Mark Hoelzel
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Online video advertisements are growing as fast as publishers can offer inventory for them. Last year, the digital video advertising exploded. Over 35 billion video ads were viewed in the U.S. in December alone.

Why are video ads compelling to marketers?

In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry. We also examine some of the recent questions that have arisen around viewability of video ads and determine how we believe the industry will grapple with these issues. Read the full article »

YuMe and JW Player Partner for Targeted Advertising Solution

| | Streaming Media - Troy Dreier
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Using the JW6 Ads Platform, content owners will be able to gather audience data and tap into YuMe's network to serve targeted digital video advertisements.

Online video advertising company YuMe and JW Player (formerly LongTail Video) have partnered to create a solution that builds targeted video advertising into an online video player.

"This partnership gives us the best of both worlds -- content delivery from JW Player and better monetization and fill rates from YuMe," says David Moffly, chairman of Baeble Media. "More tightly integrated technologies are simply a win-win for us." Read the full article »

Online Video Is the Key to Reaching Millennials, Says ComScore

| | OnlineVideo - Troy Dreier
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For brands trying to reach younger customers, online video marketing is a smart way to go. That’s one conclusion from “Marketing to Millennials: 5 Things Every Marketer Should Know,” a research report just released by the measurement experts at ComScore.

The report reveals some interesting challenges that marketers face when trying to make an impression on Millennials. They don't watch TV on a broadcast schedule, they skip video ads, and they want to view content on their own time. However, it's not all bad news for marketers.

The good news for brands trying to reach Millennials with online video ads: ComScore says Millennials are easier to target than other age groups. Targeted video advertisements aimed at Millennials are highly effective in reaching the right population. Read the full article »

Twitter and Pandora Tempt Advertisers with New Video Marketing Capabilities

| | Business2Community - Hannah Brenzel
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In April 2014, almost 60% of the American population consumed online video content. So, it's no wonder, then, that companies like Pandora and Twitter are introducing video marketing capabilities to lure in brands and online video advertisers. Each site boasts a user base of more than 250 million people worldwide and what better way to reach these users than with branded online video.

According to YouTube’s Playbook for Brands, 700 YouTube videos are shared on Twitter every minute—that’s more than one million videos per day. Twitter understands that brands need better ways to reach target markets with online video content, so the social network has been testing new video features that may soon become available to a larger pool of advertisers. Read the full article »

Online Media Consumption Drives Advertisers Toward Video Ads

| | ContentStandard - Ted Karczewski
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Online advertisers are amping up their video advertising efforts to include brands in visual online media to better reach consumers across devices.

According to a new study from the Interactive Advertising Bureau, 65 percent of surveyed executives say they will spend more on digital video advertising over the next 12 months when compared to last year’s budget. In addition to upping video content spending, two-thirds of executives said they would take money normally allocated toward TV advertising to pay for their online efforts. Read the full article »