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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

Choose Native Web Video Advertising, Says Mirriad, Since 90% Skip Pre-Roll

| | OnlineVideo.net
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Is your video ad reaching the right viewers? According to one agency, you may be hitting only 10 percent of your target demo. Throwing a shadow over online video advertising, U.K. agency Mirriad reports that 90 percent of viewers skip pre-roll ads. That comes from a commissioned survey of over 1,000 adults created by ORC International. The survey also found that 76 percent of people block online ads and skip over TV commercials. AdBlockerInfo1Mirriad dug into generational differences on ads, finding that 84 percent of millennials... Read the full article »

Instagram Rolls Out Multi-Video Marketing Tool

| | Ragan’s PR Daily
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Bloggers and online video marketers are reveling in Instagram’s latest video advertising tool: The option to showcase multiple videos in a single post. Brands such as Airbnb, Macy’s and Taco Bell are taking advantage of web video advertising carousels, which can feature a mix of video and still images. Users have to swipe from one piece of content to the next. Advertisers can feature up to five videos at 60 seconds each. The rollout presents a challenge for content creators: How can you capture users’ attention, entice them to swipe left and keep them... Read the full article »

Targeting, Length Among Key Factors for Successful In-App Video Advertising

| | FierceDeveloper
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Ready to deploy web video advertising in your mobile app? Doing so may help increase app revenues, especially if you implement video ads that generate interest from your target audience. Digital marketing research firm eMarketer recently pointed out mobile video ad spending is growing faster than any other digital advertising format. As such, mobile developers who deploy engaging video ads could capitalize on a significant revenue opportunity. For video ads the ideal video length varies based on... Read the full article »

Comprehensive Guide to Web Video Advertising in 2016

| | Marketing Land
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Increasingly, consumers are cutting their ties to traditional media and turning to digital online video for discovery, entertainment and brand awareness. In 2016, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format. To get the most out of your video advertising, develop a cross-channel strategy and keep in mind the following best practices video ad market strategies... Read the full article »

How Web Video Advertising Will Win the War Against TV

| | digital doughnut
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Marketing videos, b2bc video and b2b video are largely in demand with publishers and advertisers alike. In fact, eMarketer predicts an 84% increase in programmatic video ad spend in 2016. By creating an ecosystem that leverages the capabilities of digital media using interactivity, personalization, and targeting, online video marketing and video advertising will always beat TV advertising. Here are 5 ways (truths) web video advertising beats television advertising... Read the full article »

Advertisers Now Able to Post Sponsored Video Content In Facebook

| | FitNHit
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Facebook now allows branded content to appear, in all forms, for advertising on Facebook media companies’ pages. Media and advertisers will be permitted to post articles, b2c and b2b video marketing content and pictures that b2b video advertising professionals pay for to their Facebook pages; to date, companies have just been capable post such substance inside of promotion units. The new strategy for supposed “organic content” applies to Facebook Instant Articles, video and even... Read the full article »

What’s the Difference Between Video Content Marketing and Web Video Advertising?

| | OnlineVideo.net
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The words online video marketing and video advertising are used interchangeably so often that it’s easy to think of them as synonyms. Is YouTube pre-roll considered video marketing? Does a video on a company’s home page count as web video advertising? Placing content on your YouTube channel is different from paying to run your video ad on YouTube because you use different technologies. Here how execute both successfully... Read the full article »

7 Digital-Marketing Predictions You Need to Keep Your Eye On [#1: Video Ads]

| | Entrepreneur
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Digital marketing is fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. If you want to gain an advantage over your competition, you need to be on the cutting edge. And while digital marketing changes on a weekly basis, there’s something about the launch of a new calendar year that puts things in perspective. As we are getting comfortable with 2016, you should be aware of a few things. Everywhere you look, online video marketing and video advertising is on the rise. Every single day, people watch hundreds of millions of hours of online videos. Because of this Facebook is heavily invested in video advertising, Bing offers advertisers video options, and, of course, Google is preparing to get involved with in-SERP video advertising features because it will help businesses to grow... Read the full article »

How to Be the Midas of Mobile Video Marketing

| | ContentStandard - Skyword
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Video’s popularity as both marketing collateral and social media currency continues to grow as audiences are demanding more engaging and high-quality content. As such, it is not uncommon for rich media ads to take advantage of auto-playing videos, GIFs, and other creative means to engage audiences with brand story. But There are two approaches for marketers to consider to be successful... Read the full article »

Shorter is Better For Mobile Video Engagement

| | Research Live
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Mobile video creative advertisements of between six to eight seconds deliver 36% higher engagement levels than long-form content, according to a new study. The study, by mobile ad platform Opera Mediaworks, analyses campaigns from ten brands in the EMEA region, including eBay, Mitsubishi, Stella Artois and TomTom, comparing engagement and dwell times. It emerged that while there were on average 36% higher engagement levels for shorter campaigns, a six-second ad delivered 60% higher engagement compared with a 15-second version. Short form video also resulted in 25% longer dwell times, leading the report to conclude that short-form video is likely most effective for... Read the full article »

Online Video Soars as Display Declines

| | VideoAdNews
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In spite of ad-blocking, UK publishers saw video revenues rise by 43.1 percent in Q4 2015 compared to Q4 2014, according to new figures published by Deloitte and the Association of Online Publishers (AOP). The growth in web video advertising partly is attributed to widespread adoption of outstream formats, which have boosted supply, while many publishers have also started to see their video content strategies come to fruition over the last year. Online marketing video growth, however, comes at a cost to other digital formats: display advertising in Q4 2015 was down by... Read the full article »

Ad Blockers Are Making Money Off of Video Ads (And Tracking, Too)

| | Wired
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Web Video Advertising pays for a lot of what you see on the Internet. This makes ad blockers a big deal, especially online video marketing ad blockers. Readers are using them. Advertisers are panicking about them. Publishers are attempting to quash them. Meanwhile, ad blockers market themselves as a way to speed up web browsing while you skirt evil data collectors and attention-hungry advertisers. But ad blockers are running businesses too. And their business models aren’t too far off from the ones that publishers and advertisers use to make money. The ad-blocking industry can be broken down into a few major categories. Some of them don’t make any money at all. But many do, in sometimes surprising ways. First... Read the full article »

Five Profitable Ways to Advertise on the Web [#2 Web Video Advertising]

| | The Economic Voice
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More and more businesses are discovering the power of online video advertising to showcase products and what they do. Customers who shop online don’t have the same advantage as those who shop offline when it comes to seeing a product in action, and although most e-commerce stores have an extensive range of photographs on display along with product descriptions, nothing beats being able to watch a product video being used. How can you leverage the power of web video advertising? Here are steps you can take... Read the full article »

Twitter Introducing 30-Second-Plus Pre-Roll Video Ads

| | D Marketing Dive
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Twitter is now offering 30-second and longer pre-roll video ads. The change is a significant increase from its previous six-second limit for pre-roll ads and the longer video ad format has an immediate skippable option giving viewers control over whether they watch the ad or not, according to Digiday and result in dramatic increase in mobile video marketing for... Read the full article »

Video to Replace Display Banners as Top Mobile Ad Format in 2016

| | KOMarketing
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While display banners may have been favored by mobile marketers in the past, the evolution of video has changed their direction. New research from Trusted Media Brands indicates that video will become the new go-to form of mobile ad content for marketers. According to the research, about 45 percent of respondents claim that they already use video ads and this increases to... Read the full article »

Yahoo's Testing Big, Autoplay Video Ads on Search Pages

| | Ad Age
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In an apparent bid to get brand advertisers to buy search ads and search advertisers to buy video ads--and maybe give its sales team a way to deflect marketers' questions about the company's future--Yahoo is testing full-bleed, autoplay video ads on its search results pages. The ads are running atop search results, stretch the entire width of the page on desktop and play automatically with the sound off.... Read the full article »

Going Native: How to Capitalize on Native Video Advertising

| | Business.com
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If you’re looking to drive brand awareness and conversion, video advertising is one of the most effective media types for many businesses. If you don’t have much experience with video advertising, however, the terminology (native vs. pre-roll?) and the process can be overwhelming, even for experienced marketers. In this article, we explain exactly why native video advertising is superior to pre-roll advertising and why it’s a great option for social media marketing. Then, we show you how to leverage native video ads on Facebook and Twitter... Read the full article »

Performance Marketing Is Taking Over

| | MediaPost
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In its list of 25 Video Marketing Statistics for 2015, HubSpot reports, "Online video now accounts for 50% of all mobile traffic." That's one of many reasons marketers must embrace it. But if your video strategy doesn't include performance marketing, you're missing a huge opportunity. The power of video is undeniable, as evidenced by numbers compiled by Adelie Studios in this article.... Read the full article »