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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

Twitter Introducing 30-Second-Plus Pre-Roll Video Ads

| | D Marketing Dive
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Twitter is now offering 30-second and longer pre-roll video ads. The change is a significant increase from its previous six-second limit for pre-roll ads and the longer video ad format has an immediate skippable option giving viewers control over whether they watch the ad or not, according to Digiday and result in dramatic increase in mobile video marketing for... Read the full article »

Video to Replace Display Banners as Top Mobile Ad Format in 2016

| | KOMarketing
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While display banners may have been favored by mobile marketers in the past, the evolution of video has changed their direction. New research from Trusted Media Brands indicates that video will become the new go-to form of mobile ad content for marketers. According to the research, about 45 percent of respondents claim that they already use video ads and this increases to... Read the full article »

Yahoo's Testing Big, Autoplay Video Ads on Search Pages

| | Ad Age
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In an apparent bid to get brand advertisers to buy search ads and search advertisers to buy video ads--and maybe give its sales team a way to deflect marketers' questions about the company's future--Yahoo is testing full-bleed, autoplay video ads on its search results pages. The ads are running atop search results, stretch the entire width of the page on desktop and play automatically with the sound off.... Read the full article »

Going Native: How to Capitalize on Native Video Advertising

| | Business.com
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If you’re looking to drive brand awareness and conversion, video advertising is one of the most effective media types for many businesses. If you don’t have much experience with video advertising, however, the terminology (native vs. pre-roll?) and the process can be overwhelming, even for experienced marketers. In this article, we explain exactly why native video advertising is superior to pre-roll advertising and why it’s a great option for social media marketing. Then, we show you how to leverage native video ads on Facebook and Twitter... Read the full article »

Performance Marketing Is Taking Over

| | MediaPost
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In its list of 25 Video Marketing Statistics for 2015, HubSpot reports, "Online video now accounts for 50% of all mobile traffic." That's one of many reasons marketers must embrace it. But if your video strategy doesn't include performance marketing, you're missing a huge opportunity. The power of video is undeniable, as evidenced by numbers compiled by Adelie Studios in this article.... Read the full article »

Top 20 Most Shared Video Ads in 2015: Puppies, Furry Friends & Bionic Arms Make It a Feel-Good Year

| | Marketing Land
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With more than a month left to go in 2015, video metrics firm Unruly says Android’s “Friends Furever” ranks as the No. 1 most shared video ad of the year with a total of 6,432,997 shares across Facebook, YouTube, Twitter and the blogosphere. Pets and furry animals were a big hit this year, with five of the top 20 web video advertisements featuring animals. What's your favorite?... Read the full article »

8 Key Video Marketing Trends for 2016

| | Chief Marketer
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Although the most significant time of the year—the holiday shopping season—has yet to arrive, it’s not too soon to safely say that for digital marketers 2015 has been a great year. We’ve seen programmatic go mainstream and viewability improve. Numerous brands have taken control over their first-party data, and are putting it to good use in reaching their exact audiences at scale. And large swaths of the industry have finally figured out how to reach consumers effectively on their mobile devices. So what’s in store for 2016? This article explores eight trends we’re putting our money on.... Read the full article »

See the First 360-Degree Video Ads on Facebook

| | Ad Age
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree video advertising? Facebook is starting to test 360-degree video ads with a handful of brands, including AT&T, Samsung and Nestle, all of which can be seen in this article.... Read the full article »

The State of Digital Video Advertising

| | MarketingProfs
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Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol based on data from an annual survey of nearly 300 brands, agencies and publishers. Nine in ten ad buyers say they are shifting spend from linear TV to digital channels, with 10% of television budgets being reallocated on average.... Read the full article »

Sizmek 2015 Video Index Shows Only 18 Percent of Video Advertisers Use Both In-Stream and Rich Media in the Same Campaign

| | MarketWatch
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The report, which analyzed video ads from the first half of 2013, 2014 and 2015, illustrates that video, in general, is becoming a much bigger part of marketers' strategies to engage their audiences. From 2013 to 2015, digital ads including video rose from 9% to 15%--a 40% increase in just two years' time.... Read the full article »

How Web Video Advertising Experts Replicate Success in Video

| | iMedia - Ted Dhanik
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Mobile video is taking the reins as the channel to acquire customers. According to Business Insider, mobile video trends show that ad revenues will grow more than three times faster than desktop through 2020. BrightRoll revealed that 60 percent of video communication agencies expect mobile video to see the largest increase in digital media spend for 2015. Some marketers are intimidated by video, fearing that it is too expensive or complicated, or too difficult to produce a quality explainer video or sales video. But, creating successful video marketing strategies are as simple as managing display. Here are four video production tips to apply to video campaigns now... Read the full article »

YouTube Better Than Facebook for Web Video Advertising [Report]

| | timesofindia
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When it comes to creating a long lasting impression, YouTube may be a better option than Facebook to launch a video advertising, a new study has found. Advertisers should optimize online video content marketing campaigns to produce a “ripple effect” according to the research from Visible Measures. A ripple effect occurs when a brand releases new video ads that catalyze viewership of an organization, which increases... Read the full article »

Are Video Ads Coming To Google Search Results?

| | Forbes - Jayson DeMers
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Finally ... or not? When it comes to online advertising, Google is the flagship platform. Its innovations shape the online marketing industry and its analytics platforms set the standard for search engines, social media channels, and all online advertising platforms. Because of this, whenever Google announces a new development for AdWords, marketers get excited. The only issue is that Google isn’t always prompt or clear with releases and we all want to know when embedded videos in search will proliferate the video ad market. The idea is simple: include video-based advertisements, allow auto-play videos, support web video advertising to enhance... Read the full article »

Billions Of Online Video Ads Are About To Die A Well-Deserved Death

| | Forbes - Robert Hof
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Businesses that run annoying video ads on mobile smartphones and laptop are about to get a rude awakening for September 2015. Not only are online ad blockers quickly gaining in popularity, now Google and Apple (iPhones and iPads) will soon offer us ways to avoid in-your-face video ads, pop-ups, and other intrusive ads that plague our online existence. Sept. 1, Google started blocking ads that use Adobe’s Flash software, employed widely by video advertisers, in its Chrome browser. And as early mid-September, Apple is expected to release its new mobile operating software for iPhones and iPads that allows the installation of apps that keep video ads from appearing in its Safari Web browser. The fact that the two biggest forces in mobile phones are both cracking down on annoying web video advertising means the video ad market is going to... Read the full article »

Apple’s iOS 9 Forces a Dramatic Rethink for Mobile Video Marketing and Advertising

| | MarketingMagazine - Shona Ghosh
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Online marketers struggling with the basics of mobile advertising face further challenges as Apple pushes away from traditional online ads and towards a behaviour-driven web video advertising model for ALL iPhone users. This is a huge development for companies that use online video marketing to reach customers and consumers. Apple is expected to release the next version of its mobile operating system, iOS 9, in September 2015, with a beta version enabling ad-blocking and deep linking in apps. Both moves have a major effect on mobile video marketing strategies because... Read the full article »

Google Treads Fine Line Between User Experience and Online Video Ad Monetization

| | TheDrum - Ronan Shields
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Google is working on solutions to arrest its CPC decline by serving online marketing video ad units within its core search offering. With web video advertising tipped to hit $13.8bn this year, Google is continuing its transformation by doubling down on efforts to monetize video content inventory and serving video ad units within its search results. Reports also emerged citing online advertisers consulted over the proposed change to its search advertising offering, which would bring it in line with advertising offerings of Microsoft’s search engine Bing and Yahoo, which collectively will bring to the video ad market a brand new way for companies to... Read the full article »

Google Tests Online Video Advertising Within Search Results [Finally]

| | Search Engine Watch - Mike O'Brien
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Google is testing promoted online video advertising in search results, in a move aimed at broadening its ad capabilities to include more multimedia and video marketing content rather than just links. The search juggernaut is keeping silent on any details, but it makes sense for it to be getting on board with video advertising, especially b2b video advertising, as other search engines do the same. SEM Post’s Jennifer Slegg reported that Bing and Yahoo were showing video ads within their search results. According to Jay Marwaha, chief executive of analytics platform SYNTASA, Google may... Read the full article »

US Online Video Marketing Video Ad of the Week: Whirlpool ‘OK’ [Dads and Daughters]

| | TheDrum - Minda Smiley
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Whirlpool’s latest spot ‘OK’ tells the story of a dad, who despite trying his hardest, sometimes loses his patience with his two daughters – like when one decides to finger paint all over her piano.    But whether it’s helping his daughters with homework or comforting them when they are hurt, he proves that he is always there for his kids when it matters most. It’s important to see great examples of video productions that are distributed via strategic online marketing channels, and this is a great one. This is a smart, 30-second, online marketing video that was created by DigitasLBi and voted by US Creative Department readers as the best of... Read the full article »