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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

Online Ads Surpass TV Ads In Recall, Likability

| | Media Daily News - Wayne Friedman
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A study conducted by Nielsen IAG and Microsoft found that online video ad viewers are more engaged and attentive, with video ads generating a 65 percent recall rate compared to a 46 percent audience recall rate for television commercials. Read the full article »

Report: Pre-Roll Still Controls Ad Budgets

| | Online Media Daily - Gavin O'Malley
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Online video ad network BrightRoll released a survey that found that 94 percent of respondents plan to increase their online video spending and 56 percent of respondents said that online video is viewed as "more effective" than other forms of advertising. Read the full article »

Red Campaign Highlights Buying Metrics

| | Media Daily News - Wayne Friedman
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Metrics from VideoEgg's pro-bono promotion of the HBO documentary "The Lazarus Effect" found that the average viewer watched 24.3 seconds of video and that 2,676 viewers engaged with a secondary action. Read the full article »