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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

Tremor Bows Interactive Pre-Rolls

| | Online Media Daily - Gavin O'Malley
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The new vChoice iRoll is a joint product co-marketed by Tremor Media and Innovid that will enable interactive elements to be added to pre-roll video ads run on the Tremor publishing network. Read the full article »

Do TV Spots Work in Web Video?

| | Adweek - Brian Morrissey
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New research from Dynamic Logic found that repurposed TV ads aided viewer brand awareness, but original online video content ranked higher for favorability and purchase intent/consideration. Read the full article »