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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

Why Pre-Roll Video Ads Don't Scale

| | Advertising Age - Michael Learmonth
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After monitoring web video viewers over a 14-day period, Tubemogul found that 87 percent of viewers will did not watch a pre-roll video advertising unit during the review timeframe. Read the full article »