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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

More Videos Ads, More User Acceptance

| | Adweek - Brian Morrissey
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The amount of video content viewed during October 2010 increased sharply by 40 percent to 15.1 hours, with video ads reaching 45 percent of the US population with an average of 34 exposures per person. Read the full article »

Online Video Advertising Takes The Lead

| | Center for Media Research - Jack Loechner
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As video advertising continues to mature, ad unit standardization is becoming increasingly important and industry stakeholders have created two initiatives aimed at developing online video ad standards. Read the full article »