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News, Articles and Trends about Online Video Advertising

Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.

The New Landscape Of Video

| | MediaPost's Online Video Insider - Pooky Amsterdam
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"The State of Online Video" report from comScore illustrates that the value of video advertisements are based on viewers welcoming the ad content. Read the full article »

How to embrace online video

| | iMedia Connection UK - Catherine Thurtle
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There are two key video advertising parts that marketers need to consider - if the online video content will be created specifically for the Web or if offline content is going to be repurposed. Read the full article »

Marketers, Agencies Increase Digital Video Ad Spend

| | Media Daily News - Wayne Friedman
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A new survey from the Interactive Advertising Bureau (IAB) found that 69 percent of marketers and 55 percent of agency executives plan on spending 17 percent of their total online display advertising budget on video advertising over the next 12 months. Read the full article »