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News, Articles and Trends about Online Video Advertising
Catch up on the latest news, articles, trends and technology developments related to web video advertising, online video advertising best practices, and digital video advertising platforms, and video advertising trends including news about successful web video ad campaigns, video advertising technologies and companies, tips for creating successful online video ad campaigns, and trends in online video advertising content and video ad consumption.
Research from ad technology management provider FreeWheel found that 15-second and 30-second video ads were completed at almost identical watch to completion (WTC) rates when supported by long-form content.
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