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Made to Measure: Using analytics tools to measure online video
Sunday, 27 December 2009 | DM News - Timothy Hawthorne   
Online video is all the rage these days. Companies of all sizes and across all industries are investing in video cameras and editing tools, making videos and posting them on the Web. What many of those firms don't realize is that putting video on the Internet without tracking its effectiveness is tantamount to hiring a new sales rep, training her, giving her a customer route and then never checking in with her.


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