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The Future Of Social Video Metrics: How To Plan for Succes
Tuesday, 07 December 2010 | MediaPost's Online Video Insider - Dan Greenberg   
Advertisers that are still judging the success of their online video campaigns solely on non-engagement metrics such as total views or impressions are like most of the people that they are attempting to market to: not paying attention. The Web has shifted over the past few years from a network of sites to a network of people, and the old measurement models must change


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