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|How Marketers Can Benefit from Video Ad Engagement|
|From: eMarketer | Wednesday, 23 February 2011 19:00|
While it may be difficult for marketers to decipher web video engagement, total viewer engagement is key for effectively determining a web video marketing campaign's success.
Marketers value engagement because its presence indicates that a campaign has connected in some way with the target audience. However, while engagement is compelling, 10 marketers might define it in 10 different ways.
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