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The latest news articles, tips and trends related to online video analytics, video analytics software and technologies and video tracking and reporting.
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
From: Online Media Daily - Joe Mandese   
Friday, 17 May 2013 12:29
Alliances are developing to determine what will become the industry standard for video analytics used to verify online video advertising campaigns. Publicis' VivaKi has partnered with comScore, while Nielsen has entered into a deal to provide mobile video ad verification services to ABC.
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A New Game: Engaging The Audience
From: MediaPost's Online Video Insider - Ted May   
Monday, 22 April 2013 14:34
Since viewers can access television programming virtually anywhere and at anytime through second screen experiences, it is essential for content creators to understand their audience. Video analytics makes it easier to ascertain an audience's composite. Compiled data can be used to understand key demographic behaviors.
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Video Is Next For Chartbeat's Real-Time Engagement Analytics
From: AdExchanger - John Ebbert   
Wednesday, 03 April 2013 00:00
Chartbeat's "engaged time" metric can now provide video analytics data. Chartbeats metrics can be applied by both online video advertisers and web publishers. The company plans to release analytical tools that will provide metrics on video editorial content to gauge the efficacies of audiovisual content.
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Extreme Reach Launches First Integrated Reporting for TV and Online Video Ad Campaigns
From: VideoNuze - Will Richmond   
Thursday, 07 March 2013 11:33
Extreme Reach will be providing cross-functional reports to clients showing the performance of both TV and online video advertising campaigns. These video analytics will help marketers optimize media spending across both traditional television and digital video platforms. The emergence of mobile video makes cross-platform data pertinent and relevant.
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Microsoft ViralSearch: tracking and identifying popular web content on Twitter
From: The Verge - Tom Warren   
Monday, 04 March 2013 00:00
Microsoft unveiled a new analytics tool called ViralSearch. ViralSearch has been designed to track how content, including videos, is shared on Twitter. The tool identifies when a content piece peaks in popularity and it enables users to search for key phrases, stories and even Twitter users. This information can tell how content goes viral.
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Tremor's VideoHub Intros 'eQ ' Application to Give Holistic Quality Grade To Online Ads
From: MediaPost's VidBlog - P.J. Bednarski   
Monday, 25 February 2013 17:08
VideoHub eQ score is a new patent-pending formula created by Tremor Media's VideoHub analytics spinoff. The eQ score product uses fourteen different methods to distinguish a viewer's profile. A quality grade will be provided to online video advertisers, providing anaytical insight into how well an ad is performing and reaching a target audience.
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Which Video Format Is Better For Engagement: Facebook Or YouTube?
From: AllFacebook - Justin Lafferty   
Wednesday, 20 February 2013 15:23
Socialbakers, a social media analytics company, recently analyzed the engagement of videos uploaded directly to Facebook compared to the performance of YouTube video links posted to the Facebook site. Videos uploaded directly to Facebook had a much higher engagement than YouTube video links. Facebook users tended to share video at the same rate, regardless of how it was posted to Facebook. However, videos posted directly to Facebook generated more user comments.
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Vine analytics: Totally free insights on social video content
From: Brafton Blog - Brafton Editorial   
Friday, 15 February 2013 15:44
A free analytics tool that measures the impact of Vine video content has been released by Simply Measured. The video analytics tool features information on a number of metrics points including total engagement, total unique views, user statistics, and insight into engaging content.
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AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
From: ClickZ - Greg Jarboe   
Monday, 04 February 2013 00:00
Three new features have been added to Google's AdWords for video product. AdWords now provides analytics for video reach and frequency, along with the ability to set up column sets to help organize the most pertinent metrics and the ability to see video views by geographic measurement.
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