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Online Video Analytics News

The latest news articles, tips and trends related to online video analytics, video analytics software and technologies and video tracking and reporting.
YouTube launches new audience engagement analytics tool
From: BizReport - Helen Leggat   
Wednesday, 17 October 2012 14:09
The YouTube video analytics suite is tracking a new metric. Data is now provided for how long viewers spend watching video content. YouTube recognizes it is important to ascertain video viewer engagement.
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Are Views From YouTube’s TrueView Ads True Views?
From: Adweek - Mike Shields   
Monday, 15 October 2012 00:00
If YouTube Channel Creators run TrueView ads, ads that are viewed can count towards a Channel's view. Some content creators do not like view attribution from TrueView ads and believe that Channel operators should be transparent in how they are earning their views.
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TubeMogul Finds 40 Percent of Real-Time Video Ads Now on Tier-One Sites
From: Beet.TV - Daisy Whitney   
Thursday, 04 October 2012 00:00
According to TubeMogul, 40 percent of in-stream video ad impressions in August 2012 purchased in a real-time bidding capacity went to tier-one web properties. Overall, TubeMogul said that there were 10 billion real-time biddable in-stream impressions in the marketplace in August.
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NBC News Kills The Demographic, Personifies Its Viewers Instead
From: Online Media Daily - Joe Mandese   
Wednesday, 03 October 2012 09:02
NBC News Digital will begin to use new metrics for defining TV and video news audiences. Instead of focusing on the standard age, sex and income audience descriptors that have been used by advertisers over the last 50+ years, NBC News Digital has developed behaviors and personas of news viewers. Audiences will be divided into four main groups based on their passion for use and how they leverage digital media to view news stories.
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Nielsen Marries TV, Online Ratings
From: Advertising Age - Jeanine Poggi   
Monday, 01 October 2012 10:31
Nielsen's new Cross-Platform Campaign Ratings, an extension of the Online Campaign Rating's introduced last year, will measure the number of viewers who watched a campaign on TV and the number of viewers who watched on an overlap of digital and TV properties. This is the first time that ratings will be calculated across traditional TV and online video.
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Dispatch from Chicago: Digital Video Growing with "Big Data," Social, Unique Content
From: Beet.TV - Andy Plesser   
Wednesday, 26 September 2012 00:00
At the Beet.TV Advertising Leadership Summit, the importance of online video was discussed. The conference identified that TV is becoming Interactive TV as viewers adjust to a four screen environment. Video analytics in the role of big data will continue to play a major role.
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Measurement Milestone: 15 Ad Platforms Adopt Nielsen's Online Campaign Ratings
From: VideoNuze - Will Richmond   
Thursday, 20 September 2012 00:00
Fifteen leading video and digital ad platforms are integrating Nielsen's Online Campaign Ratings (OCR), which will help to establish accountability and ROI in digital video advertising. As a result, Nielsen is advocating for the "3 R's," focusing on Reach, Resonance and Reaction.
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To Be or Not to Be an Online Ad
From: Bloomberg Business Week - Ashlee Vance   
Friday, 10 August 2012 00:00
In order for an online video ad to be counted as a "view" at least 50 percent of the ad unit must be visible on a viewer's screen for at least one second. A new partnership between VivaKi and comScore aims to measure which websites do the best at delivering measurable views.
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Telstra CEO David Thodey: TV Operators Need Online Video Analytics
From: VideoMind - Adam Sewall   
Wednesday, 25 July 2012 13:34
Traditional TV outlets need to develop a strategy for hosting content online. The digital environment necessitates that content be accessible via smartphones, tablets and through computers. It is critical that TV-like metrics be available to TV operators for digital viewing.
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