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The Web Video Marketing Council
2013 Video Marketing Trends Report

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Our newsletter brings you the latest industry news
about web video marketing topics.


Social Media Video News and Trends

The latest news articles, tips and trends related to social media video marketing and sharing on Facebook, Twitter and LinkedIn.
Seven social video predictions for 2014
From: Marketing Knowledge - Sarah Wood   
Thursday, 09 January 2014 00:00
Short-form video content will continue to be a popular format for social video marketing in 2014. While Vine and Instagram Video were popular in 2014, industry analysts believe apps including Snapchat, Line and Keek will be used by brands to create "ephemeral content".
Are Facebook video ads working for brands?
From: Mobile Marketer - Lauren Johnson   
Wednesday, 08 January 2014 15:34
A number of major brands, including Nestlé and Estée Lauder, are purchasing mobile video advertising content on Facebook. The brands are interested in using social video marketing tools to reach large audiences using the Facebook social media network. However, many brands purchasing Facebook mobile video advertising inventory do not have established mobile video or web video marketing strategies.
10 Social Video Predictions For 2014
From: Unruly Media Blog - Sarah Wood   
Tuesday, 07 January 2014 00:00
Social video marketing will continue to grow in 2014. Marketers anticipate the ability to create real-time video content that can adapt to both media news trends and popular subjects on social media sites. Mobile is expected to become the first screen where viewers interact with video content. Finally, brands are expected to continue to use apps such as Vine and Instagram video to create short-form video content for longterm audience engagement.
Instagram Video vs. Vine: Which Is the Video Marketing Champ?
From: MarketingProfs - Russ Somers   
Monday, 06 January 2014 11:45
Brands are using different video apps to create social media marketing video content. The two major tools, Instagram Video and Vine, offer different features that can be leveraged for social video marketing. Instagram can offer a larger audience, while Vine affords the ability to produce creative video content.
Social Media: 3 brands that totally get using Vine
From: MarketingSherpa Blog - John Tackett   
Friday, 03 January 2014 00:00
A number of brands have proven to be trailblazers in using the Vine video app for social video marketing campaigns. Lowe's, General Electric and Oreo Cookie each took a creative approach in producing video content using Vine during 2013. Vine offers marketers the ability to create video six-second video mash-ups that are an ideal format for video snacking and social media.
UPDATE: HBO Invites You to Burn 'Game of Thrones' Creepy King Joffrey in Internet Roast
From: Advertising Age - Ann-Christine Diaz   
Thursday, 12 December 2013 00:00
The "internet roast" social video marketing campaign created by 360i for HBO in promotion of the new season of "Games of Thrones" encourages fans to villify the program's most detested character. The #RoastJoffrey social media program was launched with an intro video hosted on YouTube. The campaign's goal is to interact with "Games of Thrones" fans.
Sprint Debuts New Ad -- Exclusively To One Person's Twitter Feed
From: Ad Age | CMO Strategy   
Wednesday, 04 December 2013 14:12
Sprint will premiere the latest iteration of a marketing campaign featuring James Earl Jones and Malcolm McDowell via a social video marketing share to one user. The new ad will appear first for Twitter user Danielle Gray at approximately 6 p.m. EDT on December 4th. Sprint's ad agency team, DigitasLBI, Boston, selected Ms. Gray, after she repeatedly tweeted positive feedback about the campaign. This is the campaign's eight of sixteen video spots.
Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago
From: Search Engine Watch - Greg Jarboe   
Wednesday, 04 December 2013 12:52
Over the past eight years, the growth of shared online video ads has grown nearly 50 times over. This is according to the latest Unruly Viral Spiral, which tracks how video content is shared across the Web. Due in part to social video marketing, viewers increasingly share video advertising content. Also, marketers have focused on producing video content that fosters a high level of viewer interactivity.
3 things to consider when using Vine at your hospital
From: Ragan's Health Care Communications News - Jenn Riggle   
Tuesday, 03 December 2013 00:00
Healthcare communicators using Vine or Instagram to create social video marketing content should have a clearly established objective. Micro-video content is most effective when the goals of the web video marketing creative have been determined. Similar to other web video productions, create a storyboard or outline what needs to be captured within the video. Finally, make sure the micro-videos have a context. Since the videos are short, viewers need to understand what is being communicated.
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