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The Web Video Marketing Council
2013 Video Marketing Trends Report

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The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.


Social Media Video News and Trends

The latest news articles, tips and trends related to social media video marketing and sharing on Facebook, Twitter and LinkedIn.
Instagram and Youtube
From: Benedict Evans - Ben Evans   
Sunday, 10 November 2013 00:00
While Instagram helped Facebook have a platform that enable users to share more photos and more video content, the social media site is not the dominant photo or video sharing platform. Compared against YouTube, Instagram was a good acquisition for the Facebook social media network. However, Instagram may not ultimately be deemed a strategic acquisition by Facebook.
5 Tips: How to Make Video that Works for Social Media Marketing on Facebook
From: Yes! MediaWorks The Video Marketing Blog - Catie Foertsch   
Tuesday, 29 October 2013 15:19
To be successful at social video marketing, organizations need to avoid repurposing commercials. Rather, social video marketing is most effective when content has been created specifically for the social media experience. Short, simple videos are the most apt to be viewed and shared.
Twitter Shows Off a Richer Feed With Video, Images
From: Adweek - Garett Sloane   
Tuesday, 29 October 2013 00:00
Twitter now features video content more prominently in a user's feed, making the social media site more engaging. This new feature should enhance social video marketing efforts. Web video marketers need to pay attention to how video content appears in a Twitter feed, designing content in a way that entices viewers to click to watch.
Instagram to debut ads next week
From: C|Net - Jennifer Van Grove   
Thursday, 24 October 2013 00:00
Video ads will begin to appear within the Instagram app. A "sponsored" tag will be added to advertising content, so viewers can ascertain the difference between ads and general social media content. Instagram will be leveraging data from both the app and Facebook to display ads appropriate to a user's behavior.
Agencies Intrigued, and Confused, by Video Ads on Social Networks
From: MarketingProfs - Ayaz Nanji   
Thursday, 24 October 2013 00:00
According to a new report published by Mixpo, advertising agency professionals are confused about what constitutes a video ad placed within a social media site. Only 26 percent of agency execs said they were "reasonably competent" on social video marketing. For social video ad campaigns, most agencies had experience with purchasing ads within the YouTube video sharing site. Sixty-three percent of respondents have managed YouTube ad campaigns.
Check Out the Top 10 Most-Shared Brands on Instagram Video
From: Adweek - Christopher Heine   
Wednesday, 23 October 2013 13:14
Major brands and organizations created 42 percent of the most shared Instagram videos. Unrurly media found that organizations including MTV, the NBA and Starbucks are among the brands creating :15-second Instagram videos for social video marketing. These videos are being shared by viewers across a range of social media sites, including Facebook and Twitter. Nine out of ten Instagram video shares are posted directly to Facebook, which owns the Instagram app.
How to Make Six Seconds Worth More on Vine
From: Digiday - Saya Weissman   
Wednesday, 23 October 2013 12:56
The popularity of short-form video content, especially for social video marketing, is not surprising. Audience attention spans are one reason that videos creating using either the Vine or Instagram apps are popular among marketers for social video marketing campaigns. Video content designed for social video marketing should take a "less is more" approach. Also, storytelling basics - including a start, middle and end - are extremely crucial.
Meet the Brand Vine Whisperer
From: Digiday - Haniya Rae   
Tuesday, 15 October 2013 00:00
Many Vine social video marketing videos are created using the effect of a hand to push an item. Uber Vine video creators, such as Jethro Ames, suggest marketers look at the videos that are popular among this social media network's users. From a marketing perspective, the ability for Vine followers to reVine and retweet make this social media site a perfect venue for social video marketing.
Twitter video producer quits to pursue Vine growth
From: USA Today - Alistair Barr   
Monday, 14 October 2013 00:00
Industry analysts speculate that Twitter's Vine video app will continue to grow, as organizations, brands and celebrities continue to create Vine videos for social video marketing. The simplicity of the six-second, stop-motion video app has made it a go-to choice for creative social video content.
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