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The Web Video Marketing Council
2013 Video Marketing Trends Report

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Our newsletter brings you the latest industry news
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Social Media Video News and Trends

The latest news articles, tips and trends related to social media video marketing and sharing on Facebook, Twitter and LinkedIn.
How to Make Six Seconds Worth More on Vine
From: Digiday - Saya Weissman   
Wednesday, 23 October 2013 12:56
The popularity of short-form video content, especially for social video marketing, is not surprising. Audience attention spans are one reason that videos creating using either the Vine or Instagram apps are popular among marketers for social video marketing campaigns. Video content designed for social video marketing should take a "less is more" approach. Also, storytelling basics - including a start, middle and end - are extremely crucial.
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Meet the Brand Vine Whisperer
From: Digiday - Haniya Rae   
Tuesday, 15 October 2013 00:00
Many Vine social video marketing videos are created using the effect of a hand to push an item. Uber Vine video creators, such as Jethro Ames, suggest marketers look at the videos that are popular among this social media network's users. From a marketing perspective, the ability for Vine followers to reVine and retweet make this social media site a perfect venue for social video marketing.
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Twitter video producer quits to pursue Vine growth
From: USA Today - Alistair Barr   
Monday, 14 October 2013 00:00
Industry analysts speculate that Twitter's Vine video app will continue to grow, as organizations, brands and celebrities continue to create Vine videos for social video marketing. The simplicity of the six-second, stop-motion video app has made it a go-to choice for creative social video content.
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Instagram no longer lets users disable video autoplay, a small but important step towards ads
From: The Next Web - Jon Russell   
Friday, 11 October 2013 12:39
Facebook-owned Instagram will no longer enable iOS users from disabling the autoplay video feature. Industry analysts believe that this is due in part to the social networking sites desire to begin offering digital advertising. This is a significant change because it will maximize viewer eyeballs for social video ads.
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Vine outshines Instagram for branded short-form video opportunities
From: Mobile Marketer - Chantal Tode   
Friday, 11 October 2013 12:35
Brands are continuing to create social video marketing campaigns using the Vine application. The shorter video duration combined with fast-loading video are two reasons why marketers continue to create Vines for social video marketing. Additionally, the motion-graphic features of Vine enable brands to be creative in producing short-form video content.
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How UNICEF uses video to increase awareness
From: Ragan.com - Kristin Piombino   
Wednesday, 09 October 2013 14:29
UNICEF uses Vine and Instagram Video for social video marketing campaigns that aim to spread awareness of the nonprofit organization's mission and goals. The real-time engagement that social video marketing offers enables UNICEF to further its cause. UNICEF selected social video marketing tactics to introduce the organization to 16 to 30 year olds.
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Top 7 Tips for Video Marketing on Facebook
From: Business 2 Community - Anish Patel   
Monday, 07 October 2013 00:00
Organizations who utilize the Facebook social media site can enhance their social video marketing efforts through a number of simple steps. Consider pinning new video content to the top of a Facebook page. This will enable visitors to easily interact with video communications. A consistent approach to developing and distributing video content on Facebook and other social media sites will increase viewer engagement.
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Burt's Bees Tweaks Classics In Vine, Instagram Efforts
From: Marketing Daily - Sarah Mahoney   
Monday, 07 October 2013 00:00
Burt's Bees have created a series of Vine social video marketing spots in support of its classics line of personal care products. Using literary classics, the Classic Vines campaign represents Burt's Bees first-ever social video execution.
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How to Use Vine to Market Your Business
From: Visual Marketing - Anita Campbell   
Friday, 04 October 2013 00:00
Organizations can utilize the Vine app to create social video marketing content. Vine's six-second format is ideal for behind the scenes tours, product demos and how-to videos. Vine videos work for both B2C and B2B companies.
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