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The Web Video Marketing Council
2013 Video Marketing Trends Report

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The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.


Social Media Video News and Trends

The latest news articles, tips and trends related to social media video marketing and sharing on Facebook, Twitter and LinkedIn.
Instagram no longer lets users disable video autoplay, a small but important step towards ads
From: The Next Web - Jon Russell   
Friday, 11 October 2013 12:39
Facebook-owned Instagram will no longer enable iOS users from disabling the autoplay video feature. Industry analysts believe that this is due in part to the social networking sites desire to begin offering digital advertising. This is a significant change because it will maximize viewer eyeballs for social video ads.
Vine outshines Instagram for branded short-form video opportunities
From: Mobile Marketer - Chantal Tode   
Friday, 11 October 2013 12:35
Brands are continuing to create social video marketing campaigns using the Vine application. The shorter video duration combined with fast-loading video are two reasons why marketers continue to create Vines for social video marketing. Additionally, the motion-graphic features of Vine enable brands to be creative in producing short-form video content.
How UNICEF uses video to increase awareness
From: Ragan.com - Kristin Piombino   
Wednesday, 09 October 2013 14:29
UNICEF uses Vine and Instagram Video for social video marketing campaigns that aim to spread awareness of the nonprofit organization's mission and goals. The real-time engagement that social video marketing offers enables UNICEF to further its cause. UNICEF selected social video marketing tactics to introduce the organization to 16 to 30 year olds.
Top 7 Tips for Video Marketing on Facebook
From: Business 2 Community - Anish Patel   
Monday, 07 October 2013 00:00
Organizations who utilize the Facebook social media site can enhance their social video marketing efforts through a number of simple steps. Consider pinning new video content to the top of a Facebook page. This will enable visitors to easily interact with video communications. A consistent approach to developing and distributing video content on Facebook and other social media sites will increase viewer engagement.
Burt's Bees Tweaks Classics In Vine, Instagram Efforts
From: Marketing Daily - Sarah Mahoney   
Monday, 07 October 2013 00:00
Burt's Bees have created a series of Vine social video marketing spots in support of its classics line of personal care products. Using literary classics, the Classic Vines campaign represents Burt's Bees first-ever social video execution.
How to Use Vine to Market Your Business
From: Visual Marketing - Anita Campbell   
Friday, 04 October 2013 00:00
Organizations can utilize the Vine app to create social video marketing content. Vine's six-second format is ideal for behind the scenes tours, product demos and how-to videos. Vine videos work for both B2C and B2B companies.
How Brands Can Get the Best Out of Short Form Video Such as Vine
From: The Hub - Steve Barrett   
Thursday, 03 October 2013 00:00
Brands utilizing social video marketing tools such as Vine or Instagram Video should develop simple video content. Similar to other web video marketing initiatives, social video marketing content should follow a video production process that includes scripting and/or storyboarding.
Viral review: Mercedes-Benz chickens get the web in a flap
From: Marketing Magazine   
Thursday, 03 October 2013 00:00
Mercedes-Benz featured chickens in a social video marketing campaign designed to promote the automaker's "Magic Body Control" suspension system. The luxury auto-brand chose to feature chickens in a :53-second video spot due in part to the bird's quirky anatomy. Within the first week of the campaign, the video content generated over 350,000 shares - 11 shares per video view.
What Are the Best Days and Times to Post on Instagram?
From: MarketingProfs - Ayaz Nanji   
Monday, 30 September 2013 00:00
While there has not been a critical mass adoption of Instagram video by Fortune 500 companies, a report about the Instagram social media app found that companies do engage with social video marketing. Over a 30-day period, the average Fortune 500 video posted to Instagram generated an average of 24 interactions per 1,000 followers.
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