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The Web Video Marketing Council
2013 Video Marketing Trends Report

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The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.


Social Media Video News and Trends

The latest news articles, tips and trends related to social media video marketing and sharing on Facebook, Twitter and LinkedIn.
Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments
From: MarketingProfs - Denise Roberts McKee   
Wednesday, 11 September 2013 12:58
Due to the sheer amount of video content published on a daily basis, it can be a challenge to use social video marketing to reach a target audience. One of the most effective ways to engage viewers is to make sure video communications are tailored to the audience's needs.
Infographic: Everything You Need to Know About Brands on Vine
From: The Hub - Omar Akhtar   
Monday, 09 September 2013 17:11
According to a new Infographic created by The 7th Chamber, brands utilizing the Vine app for social video marketing include a mix of corporations and consumer-facing businesses including General Electric, McDonald's and Virgin Mobile. A link to a Vine video is included in 5 tweets per second. Branded Vine videos are four-times more likely to be seen than a branded video.
Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine
From: Adweek - Christopher Heine   
Sunday, 08 September 2013 00:00
Dunkin' Donuts will take off one-second from an existing six-second Vine video to air on ESPN's Monday Night Football pregame show. This is believed to be the first time a Vine video will be aired as a broadcast television spot. Dunkin' Donuts devised this approach to drive consumer engagement through a tighter connection between broadcast and social video marketing content.
Just the Facts, Ma’am, About MixBit, Instagram and Vine
From: ReelSEO - Greg Jarboe   
Monday, 26 August 2013 13:03
Short-form video content has become a popular social video marketing format. While the number of video communications created using tools such as Vine and Instagram have exploded over the past few months, short-form video content is still in its infancy. Most short-form video content is viewed via a mobile or tablet device.
5 Ways to Use Video to Improve Your Social Media Marketing
From: Social Media Examiner - Kristi Hines   
Monday, 26 August 2013 00:00
Social video marketing can increase audience engagement. With an array of different social media networks and social video tools, social video marketing is rapidly becoming a key digital marketing tactic. The Vine and Instagram video apps can be leveraged to create simple videos that are in support of organizational goals. Marketers should consider using YouTube, Google+ and Facebook to share video content that is more robust than the short :6 and :15-second spurts.
These Vine Celebs Made $10,000 in Six Seconds on Their Mobile Phones
From: Ad Age | Digital - Shareen Pathak   
Monday, 26 August 2013 00:00
Brands are turning to Vine video creators to create social video marketing content. Video producers who create Vine video content within the stop motion and comedy categories are the most sought after. Unexpected situations within the context of a seemingly normal scenario are among the most popular styles of Vine video content.
Red Bull's Instagram Video Shows How Engagement Is Done
From: Adweek - Christopher Heine   
Thursday, 22 August 2013 00:00
Red Bull created a social video marketing campaign featuring bass jumper Valery Rozov and distributed via Instagram video. The original video, posted 8 weeks ago via Instagram video, helped Red Bull gain 843,000 Instagram followers. The video has received received over 23,000 likes to date.
Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June
From: Marketing Land - Amy Gesenhues   
Tuesday, 20 August 2013 00:00
The Vine video app now has 40 million registered users. Popular among social media marketers, Vine's user base has grown three times since the last reported user report was released two months ago. Part of the audience growth can be attributed to the Android version. Android users appear to be adopting Vine faster than Apple iOS users did.
Big Ten Network Tests Instagram Video for Reporting Football
From: Adweek - Christopher Heine   
Tuesday, 20 August 2013 00:00
The Big Ten Network is experimenting with social video using Instagram video. Tom Dienhart, a college football writer, believes that video communications have the potential to become a foundation to The Big Ten Network's social media strategy.
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