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The Web Video Marketing Council
2013 Video Marketing Trends Report

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The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.


Social Media Video News and Trends

The latest news articles, tips and trends related to social media video marketing and sharing on Facebook, Twitter and LinkedIn.
Using Vine Videos to Beef Up Your Written Content
From: Small Business Trends - Amie Marse   
Sunday, 18 August 2013 00:00
Small business can use social video marketing to showcase new products and services, interact with customers and share information. Developing video communications using apps such as Twitter's Vine can enhance written content and improve promotional outreach.
Marketers Need to Consume Vine Video, Not Just Make It
From: Ad Age | Digital - David Berkowitz   
Friday, 16 August 2013 15:45
Vine may be the perfect social video marketing venue for communicators to visit to learn how to use video communications to engage with consumers. This video sub-culture presents an excellent real-time petri dish for learning what types of video content generates audience response.
5 Twitter Accounts for Video Marketing Tips
From: Ricall Express Blog   
Wednesday, 14 August 2013 00:00
The Web Video Marketing Council is featured on Ricall Express' lists for the best Twitter handles to follow for web video production and best video marketing tips.
Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral
From: The Guardian - Stuart Dredge   
Monday, 12 August 2013 15:26
There is no single formula that determines how video communications can extend to a viral reach via social video marketing. According to a study from Twitter's UK operation, there is no single method for viral video communications. Some videos reach a viral audience through rapid sharing while other videos gradually generate a viral reach.
Instagram Video: A New Lease on Life for Old Ad Creatives?
From: The Agency Post - Carl Rogers   
Monday, 12 August 2013 09:08
Social video marketing tools, such as Instagram Video and Vine, may end up creating a new form of video advertising. Video communications still need to be produced with a point of view that creates a mesmerizing image in order to engage viewers. Even thought social video is exploding with short-format video, storytelling is still essential to the video communications experience.
Social Media Marketing: How Do Top Brands Use Social Platforms? [Charts]
From: International Business Times - Lisa Mahapatra   
Friday, 09 August 2013 00:00
L2, a think take, recently published a report that found a strong correlation between organic search and social media content sharing. Brands are most active on the Facebook, Twitter and YouTube social media sites. However, the Vine social video app is used by 35 percent of brands for social video marketing.
Fake me out to the ball game? Viral baseball proposal video was a cheap hoax
From: The Globe and Mail - Andrew Ryan   
Thursday, 08 August 2013 00:00
The New Britain, Connecticut Rock Cats minor league baseball team staged a failed marriage proposal in an attempt to gain social video marketing momentum. The original video was posted to YouTube, where it generated more than one million views. The Rock Cats are thrilled that the fictional marriage proposal video communications generated a viral response. In addition to producing the web video, the team developed a distribution strategy.
Is Vine Dead? A Look Inside the Instagram Video Vs. Vine Debate
From: Crimson Hexagon - Alexander Yamamoto   
Thursday, 08 August 2013 00:00
According to data analyzed by Crimson Hexagon, many of the conversations about the Instagram social video tool have been largely negative. Fifteen percent of viewers find Instagram videos to be boring or unentertaining. Compared to the launch of the Vine video app, the Instagram video launch generated more attention. However, 35 percent of conversations focus on how content creators are excited to use the Vine app. As of now, social video viewers look to Vine for more creative and engaging video content.
Vine Videos Are A New Way of Marketing Your eCommerce Business
From: Search Engine Journal - Brianna Wills   
Thursday, 08 August 2013 00:00
The Vine app can be used to create effective social video marketing content for eCommerce retailers. Vines are an ideal video communications format for product introductions. Also, eCommerce sites should consider creating Vines to attract new customers.
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