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2013 Video Marketing Trends Report

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Social Media Video News and Trends

The latest news articles, tips and trends related to social media video marketing and sharing on Facebook, Twitter and LinkedIn.
Make Some Room, YouTube: Vine Climbs in Marketing Video Services
From: RIPMedia Group - RMG   
Friday, 26 July 2013 09:40
For social video marketing, Twitter's Vine app has had a significant impact since its introduction earlier this year. The six-second videos are an efficient social media marketing tool. Vine branded videos are a way to engage viewers with "preview" content that can lead to further interactions. Vine's 0.03 percent viewer engagement rate is very close to YouTube's 0.05 percent engagement rate.
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Honda Finds Real-Time Vine Video Boost
From: MediaPost's Online Video Insider - Daisy Whitney   
Thursday, 25 July 2013 00:00
Honda's #wantnewcar social video marketing campaign generated an average tweet engagement rate three times higher than normal on the first and second dates. According to Socialbakers, Honda netted 1,020 new followers on the first day, compared to a six-month average of 242 followers. Additionally, the social video marketing campaign resulted in over, 2,290 mentions.
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Can Brands Recycle Their Web Ads for Instagram Video?
From: Advertising Age - Cotton Delo   
Monday, 22 July 2013 11:48
Marketers may be challenged to incorporate Instagram Video into social video marketing strategies. Facebook-owned Instagram would prefer content creators to use the app to create original content that is kept free o overt advertising messaging. Brands should be judicious about using Instagram Video for repurposing online video advertising spots.
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5 Hotels using Instagram’s new videos to show off their products
From: Skift Travel - Eliza Ronalds-Hannon   
Monday, 15 July 2013 00:00
Hotel and hospitality marketers are using Instagram Video to create social video marketing content ranging from 360 degree tours to showcasing dining options. Hotels are leveraging the :15 second videos to enable followers to virtually experience what it is like to be a guest at each property.
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Honda Does Personalized Vines For Summer
From: Marketing Daily - Karl Greenberg   
Monday, 15 July 2013 00:00
Honda is using social video marketing to create real-time Vine video messages in support of the summer 2013 clearance sale. The campaign, being promoted under the #wantnewcar hash tag has Honda using Vine videos to reply to Twitter users.
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Why video on Instagram is already better than Vine
From: iMedia Connection - Ryan Harris   
Wednesday, 10 July 2013 15:17
There are a number of reasons why marketers may select to use Instagram Video for social video marketing. First, the Instagram app is famous filters, which can be applied to video content. The filters can visually enhance video content. Also, the image stabilization features mean that the :15 second Instagram videos won't be shaky or blurry.
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Instagram Debuts Video Embeds, Could Alter Publishing Habits
From: Adweek - Christopher Heine   
Wednesday, 10 July 2013 00:00
Facebook announced that Instagram Video users can now generate embed code when viewing a photo or video on a desktop Web browser. Instagram Video was launched three-weeks ago as a :15 second alternative to Twitter's Vine video app. According to data from Topsy, Instagram Video has become a very popular social video marketing content creator.
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Vine vs. Instagram, round 2 and revining
From: Brafton Blog - Brafton Editorial   
Friday, 05 July 2013 00:00
On the heels of Instagram video, the Vine video app has introduced a number of new features that will enhance the social video marketing experience. These enhancements include new camera tools, different channels for posting the six-second Vine videos and the opportunity for viewers to "revine." Revining acts like retweeting - users can repost the video to share with their Twitter followers.
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Charities missing potential of social images and video
From: PR Week UK - Jonathan Tilley   
Thursday, 04 July 2013 00:00
Research conducted by Aberfield Communications found that onlye one in five UK-based not-for-profit organizations are actively using social video marketing. Nonprofits are repurposing content instead of creating web video marketing communications plans that focus on video communications and social video marketing. Aberfield Communications recommends that nonprofits create video content that can engage supporters on an emotional level.
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