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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Why You Should Use Live Streaming for Your Business [Infographic]

| | Digital Information World
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Video-based content is an essential part of digital marketing strategies due to its high likelihood of attracting potential customers, but advertisers and marketers often ponder the usefulness of live streaming in this capacity. Live streaming offers numerous unique benefits when it comes to spreading the word about a product or service. For example, it can be set up as an event that people have to attend, creating an air of exclusivity around whatever is being advertised... Read the full article »

How Does Embedded Video Fit into Unified Communications Strategies

| | Search Unified Communications
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Organizations are shifting their thinking when it comes to understanding the role of communications. Instead of looking at communications as a service, communications are viewed as a feature. As a feature, communications can be integrated and embedded into other applications. Video, especially, should be considered as a feature when creating unified communications strategies... Read the full article »

Building Authenticity and Transparency with Video Communications

| | Flimp Communications
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Video communication can help your organization or hinder it. It’s up to you to manage your video systems and content to ensure your employees are getting all the information they need to succeed and thrive at your company. Now, with new ways of building transparency and authenticity using video communications, keeping everyone on the same page is easier than ever... Read the full article »

Five Ways to Use Video in Your Hiring Process

| | Marketing Profs
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For marketing professionals, praising the virtues of video content comes almost as second nature. The multimedia format has woven its way into our professional lives in a game-changing way. Research estimates that video distributed through social media receives over 1,200% more shares than that of text and images... Read the full article »

Large Video Conferencing Room Design Sees Renewed Growth

| | TechTarget
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Employee demand is the primary driver for increasing large-room video conferencing, just as it is for increasing video conferencing within small rooms and on desktops. Given the rapid increase of video conferencing in the consumer world, workers expect to have video conferencing in the workplace. They also understand the benefits video brings to meetings by making it possible to share nonverbal communication and increasing engagement, especially for remote workers... Read the full article »

4 Types of Stories You Can Tell Through Video Marketing

| | Thomas Net
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This video takes some aspect of your company and explains it to your audience. Many video marketers do this with some form of animation, but a live-action video works equally well. Try asking your most camera-friendly employee to give a tour of your facilities, talking to ten workers about why they love their job, or explaining why your business is an industry leader... Read the full article »

Why Live Videos on Social Media Are a Game Changer

| | Business 2 Community
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Video marketing is an interactive way to deliver your brand’s message and grab the attention of consumers. It can help increase engagement on social media. Live video as a part of video marketing strategy is gaining popularity and is expected to be a trend in 2019 as well. People spend three times more time watching a Facebook Live video compared to pre-recorded videos... Read the full article »

How to Create an Awesome Marketing Whiteboard Video

| | Business 2 Community
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Is there a more powerful storytelling resource than motion picture? The ease of videos to explain intricate concepts and convey emotion might explain the fact that by 2020, it’s expected online videos will make up more than 80% of all consumer internet traffic. One of the most compelling and explanatory techniques to use in video for your business is whiteboard animation... Read the full article »

Why Now Is the Time for Live Video

| | CMS Wire
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If you’re on the fence about live video, here’s a tip: start with prerecorded videos. Pick a topic and record short videos (one minute or less) of yourself discussing that topic. Upload the videos to your social network of choice and gauge the reactions of your friends and other connections. This removes the pressure of being live while giving your audience a chance to see and hear from you... Read the full article »

Three Ways to Boost Company Culture: Recruiting and Retaining Talent with Video

| | Forbes
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Video is a powerful tool when it comes to advertising your products and services. However, the benefits of video aren’t limited to marketing your business. Internally, video can be a uniquely effective tool for recruiting diverse talent and enhancing company culture. Cultivating a strong company culture does more than ensure happier employees. It can help your business improve employee retention and establish a positive brand identity for both customers and employees... Read the full article »

What You Really Need to Know About Explainer Videos

| | Forbes
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Whether you’re marketing a simple product or a complex piece of software, an explainer video can do a better job of telling your story. Explainer videos far outpace blog posts or traditional webpages in terms of user engagement. The following is an interview to help startups navigate the use of such videos successfully... Read the full article »

The Complete Beginners Guide to Live Streaming

| | Nibletz
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Live streaming is the current trend in the market as far as video marketing is concerned. With simple equipment like a smart phone, a considerably strong internet connection and live streaming software, it is now possible for any business or individual to start streaming live from anywhere and at any time. Nevertheless, if one is aiming for streaming high quality content, it’s necessary to make use of a high-definition camera, software or hardware encoder, capturing device and a host to stream the video... Read the full article »

The Disappearing Barriers to Widespread Video Conferencing

| | Business 2 Community
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Video is a valuable tool for building relationships and driving collaboration, ideation, planning and execution. It creates connections with remote work teams, international colleagues, clients, partners, suppliers, and customers. Moreover, face-to-face interaction is more effective than phone calls. Research in Multimedia Systems determined that video conferencing improves the ability to show understanding, forecast responses, give nonverbal information, enhance verbal descriptions, manage pauses, and express attitudes... Read the full article »

The Ultimate Guide to Live Streaming

| | Talk to Camera
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In order to create the perfect live stream, you must have the right knowledge and tools to get the best possible outcome for your video. Many different types of live streams are possible today, from webinars to social streaming to corporate events. With the ever-growing digital world, the amount of people live streaming is also rising and the resources for creating high-quality streams are growing considerably... Read the full article »

How Video Content Management Systems Are Transforming HR

| | HR Morning
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Video content is a transformative way to train new employees. New hires are inundated with information coming from every direction. Without a doubt, things will get lost in the shuffle, especially if it’s delivered in large packets and forms. Video content via a management system is different. First, video has been shown by multiple studies to significantly improve learning retention rates over text... Read the full article »