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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Study: Digital Video Postcard Campaigns are Highly Effective

| | Employee Comms
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These results are very impressive—a 76% engagement rate means that the video email communications are getting through. At the same time, there was a 139% video-viewing rate (1.4 videos watched) and a 147% response rate (1.5 actions taken), showing that some viewers looked at more than one link. These results mean the viewer received information that he or she wanted—viewing rates below 100% would make you think the opposite... Read the full article »

5 Types of Videos Every Business Needs

| | Web Video Marketing Council
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Video is known to have one of the most successful conversion rates across all types of media. Businesses from small startups to large enterprises have to invest money in video advertising in order to create comprehensive marketing campaigns. There are different types of videos businesses can invest in when looking to reach their customer base but figuring out where to begin can be overwhelming... Read the full article »

The Importance of Video Content in Corporate Communications

| | Business 2 Community
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Video is a great opportunity to be creative and show your expertise. It is definitely one of the most effective and powerful at engaging audiences. According to Facebook data, video generates up to 135% more organic reach than a photo post. Video should be a key part of every brand’s communication strategy, giving a more personal feel to your audience and providing transparency... Read the full article »

10 Types of Explainer Videos You Should Use [Infographic]

| | Social Media Today
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As video continues its rise, infiltrating every corner of social media and filling billions of hours on screens of every shape and size, Breadnbeyond has identified one type of video that’s becoming essential for businesses to integrate with their marketing strategies: the explainer video. A new infographic details three areas where you can integrate video as well as 10 ways you can share your new explainer video... Read the full article »

Are Whiteboard Animations Dead?

| | Wipster
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Audiences have grown tired of typical whiteboard animations. The overwhelming abundance of them flooding Internet has left little to be desired. Brands are moving on to more engaging formats like 360 video and elegantly animated explainer videos. The popular shift away from creating whiteboard animations has happened as a result of... Read the full article »

Show Not Tell: The Value Of An Inspirational Recruitment Video

| | Web Video Marketing Council
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Recruitment is a tough cookie to swallow for many small companies. It costs money to use recruitment agencies, but unless you put a reasonable amount of effort in, you are going to struggle to attract younger talent with the right experience and qualifications. In this article, we look at why recruitment videos are the smart way to attract millennials in a competitive marketplace... Read the full article »

Three Reasons To Use Video Communications for Staff Training & Education

| | Flimp Media and Communications
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Finding interesting ways to share important information with employees about company successes and corporate initiatives, to train employees on new products and services, and to engage staff when they are busy with day-to-day tasks can be a challenge, but one well worth addressing. Good employee communications with staff (and vendors too) across a business leads to better working cultures, greater brand coherence, and increased morale. Video is a great way to share messages to employees across your organization quickly and efficiently and is used by many companies to inform, train, and educate... Read the full article »

How Best to Use Video Communications in Your Business

| | smallbusiness.co.uk
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10 Tips to Engage Employees with Video: It is no secret that internal communications are key to running a successful business. Until now your main tools have included everything and anything from posters on walls to newsletters, group emails, an intranet, team briefings, and employee conferences. With all these channels of information, content is king and engaging an often indifferent audience is a main hurdle. But your audience at work is just that: an audience. This is why 93 per cent of internal communication professionals, according to research by Melcrum, now believe that integrating video into their internal communication campaigns is no longer desirable, it is essential... Read the full article »

The Real Value of Live Video in Business

| | usa businessreview
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Savvier than ever, the modern workforce is equipped for a new dawn of business operations. According to Gartner, 74 per cent of employees consider themselves as an expert or proficient in digital technology, leaving the door wide open to opportunity. Laptops and devices are built with a mobile worker in mind, and internet connections are increasingly reliable and pervasive. As such, the scene is set for a new generation of flexible worker, with half the US workforce adopting this approach. Yet new research demonstrates that only... Read the full article »

Employee Video Communications Program for Benefits Enrollment and Workforce Communications

| | Flimp Communications
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[sponsored] Flimp Communications, a leading developer of human resource videos and internal communication tools, announces a new employee video communications program for corporate HR departments. Flimp clients include Airbnb, Akamai, Aon Hewitt, Columbia University, Cognizant, HASBRO, Informatica, Partners Healthcare, Wells Fargo, Willis Towers Watson and others. The turnkey solution for HR communications combines fast, easy production and low-cost ownership of customized animated videos together with self-tracking video email postcard and multimedia microsite campaigns that significantly improve digital employee engagement and response rates of over 70 percent. The program starts with... Read the full article »

Improving Patient Care Through Critical Video Communications

| | Health Data Management
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In this exclusive interview from HIMSS, Hemant Goel President of Spok talks about how targeted technology solutions allow for healthcare providers to engage in critical communications in ways that are both effective and patient centered. He also discusses what an organization should look for in a software solution to improve patient care and satisfaction... Read the full article »

​5 Use Cases for Video Communications Training in the Workplace

| | OnlineVideo.net
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Video is effective when used within any organization or company for video communications of all sorts of topics including employee video benefits, open enrollment, and year-round communications. Companies save $13.9 million annually by using video e-learning (according to a Microsoft report) and employees are 75 percent more likely to watch a training and explainer video than read training documents (according to Forrester). Here are five use cases to put video education and training to work... Read the full article »

Employers: Video Has Changed The Workplace Forever, and You’re Not Adapting

| | Venture Beat
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Live video, live video streaming, and video marketing and messaging solutions — from Snapchat to Periscope, Facebook Messenger to Kik — are changing how the “digital native” generation views the workplace. Eighty-five percent of employees say that video communications is part of their everyday lives, but it appears there is a significant discrepancy between the employees’ usage of video and that of the companies they work for. Only 28 percent say their employers are proactively... Read the full article »