Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Show Not Tell: The Value Of An Inspirational Recruitment Video

| | Web Video Marketing Council
facebook
twitter
linkedin

Recruitment is a tough cookie to swallow for many small companies. It costs money to use recruitment agencies, but unless you put a reasonable amount of effort in, you are going to struggle to attract younger talent with the right experience and qualifications. In this article, we look at why recruitment videos are the smart way to attract millennials in a competitive marketplace... Read the full article »

Three Reasons To Use Video Communications for Staff Training & Education

| | Flimp Media and Communications
facebook
twitter
linkedin

Finding interesting ways to share important information with employees about company successes and corporate initiatives, to train employees on new products and services, and to engage staff when they are busy with day-to-day tasks can be a challenge, but one well worth addressing. Good employee communications with staff (and vendors too) across a business leads to better working cultures, greater brand coherence, and increased morale. Video is a great way to share messages to employees across your organization quickly and efficiently and is used by many companies to inform, train, and educate... Read the full article »

How Best to Use Video Communications in Your Business

| | smallbusiness.co.uk
facebook
twitter
linkedin

10 Tips to Engage Employees with Video: It is no secret that internal communications are key to running a successful business. Until now your main tools have included everything and anything from posters on walls to newsletters, group emails, an intranet, team briefings, and employee conferences. With all these channels of information, content is king and engaging an often indifferent audience is a main hurdle. But your audience at work is just that: an audience. This is why 93 per cent of internal communication professionals, according to research by Melcrum, now believe that integrating video into their internal communication campaigns is no longer desirable, it is essential... Read the full article »

The Real Value of Live Video in Business

| | usa businessreview
facebook
twitter
linkedin

Savvier than ever, the modern workforce is equipped for a new dawn of business operations. According to Gartner, 74 per cent of employees consider themselves as an expert or proficient in digital technology, leaving the door wide open to opportunity. Laptops and devices are built with a mobile worker in mind, and internet connections are increasingly reliable and pervasive. As such, the scene is set for a new generation of flexible worker, with half the US workforce adopting this approach. Yet new research demonstrates that only... Read the full article »

Employee Video Communications Program for Benefits Enrollment and Workforce Communications

| | Flimp Communications
facebook
twitter
linkedin

[sponsored] Flimp Communications, a leading developer of human resource videos and internal communication tools, announces a new employee video communications program for corporate HR departments. Flimp clients include Airbnb, Akamai, Aon Hewitt, Columbia University, Cognizant, HASBRO, Informatica, Partners Healthcare, Wells Fargo, Willis Towers Watson and others. The turnkey solution for HR communications combines fast, easy production and low-cost ownership of customized animated videos together with self-tracking video email postcard and multimedia microsite campaigns that significantly improve digital employee engagement and response rates of over 70 percent. The program starts with... Read the full article »

Improving Patient Care Through Critical Video Communications

| | Health Data Management
facebook
twitter
linkedin

In this exclusive interview from HIMSS, Hemant Goel President of Spok talks about how targeted technology solutions allow for healthcare providers to engage in critical communications in ways that are both effective and patient centered. He also discusses what an organization should look for in a software solution to improve patient care and satisfaction... Read the full article »

​5 Use Cases for Video Communications Training in the Workplace

| | OnlineVideo.net
facebook
twitter
linkedin

Video is effective when used within any organization or company for video communications of all sorts of topics including employee video benefits, open enrollment, and year-round communications. Companies save $13.9 million annually by using video e-learning (according to a Microsoft report) and employees are 75 percent more likely to watch a training and explainer video than read training documents (according to Forrester). Here are five use cases to put video education and training to work... Read the full article »

Employers: Video Has Changed The Workplace Forever, and You’re Not Adapting

| | Venture Beat
facebook
twitter
linkedin

Live video, live video streaming, and video marketing and messaging solutions — from Snapchat to Periscope, Facebook Messenger to Kik — are changing how the “digital native” generation views the workplace. Eighty-five percent of employees say that video communications is part of their everyday lives, but it appears there is a significant discrepancy between the employees’ usage of video and that of the companies they work for. Only 28 percent say their employers are proactively... Read the full article »

Younger Workers Demand Video As A Communication Tool

| | eWeek
facebook
twitter
linkedin

Almost two-thirds of respondents said their employers could make better use of video content. The majority (72 percent) said they feel that video communications has the power to transform the way they communicate at work and 69 percent believe that increased use of video conversations would help employee retention at all levels within the organization. The survey found that only one in seven (14 percent) employers were considered good at providing communications tools at work that mirror what employees use at home and... Read the full article »

Employers Using Video Communications More Frequently To Engage Employees

| | Flimp Communications
facebook
twitter
linkedin

The explosion of video and mobile in the consumer world is changing how employees consume information at work. With the connected employee infiltrating the workplace, this trend is taking off and is leading the transformation away from traditional paper, seminar and text-based employee communications to interactive multimedia-based and video communications. Demand for more engaging and effective employee video communications solutions has surged in the past few years as a result. Further, demand for better employee benefits and wellness communications has been spurred by... Read the full article »

Using Video For The Workplace: A 2015 Rewind and a 2016 Fast Forward

| | Huffpost Tech
facebook
twitter
linkedin

91% of respondents said video communications makes executive dialogue with employees more personal and relatable, while 96% said video helps train employees better and faster. 94% said video content plays a strong part in team bonding, helping to bring together geographically dispersed groups and foster a sense of belonging. The most current use cases for video communications reinforce the ‘human touch’ for training of customers, partners, and integrators (82%), workforce new-hire on boarding (80%), employee-generated content such as best practices, how-to tutorials (76%), executive communications (74%), and meetings (74%). So what's coming next?... Read the full article »

Video Communications Is Changing the Picture of Employee and Talent Management (subscription required)

| | Society for Human Resource Management
facebook
twitter
linkedin

Online video content is prompting organizations of all sizes to transform HR functions through the use of video communication tools. Employers are adopting online video to facilitate interviewing, recruiting, training, and knowledge-sharing. Videos’ on-demand delivery feature and cost-effectiveness are reasons for its growing popularity. Online video communications isn’t just for large companies. Employers with small HR departments are finding value using video platforms and tools and the results... Read the full article »

HR & Employee Video Communications: Here’s Why Forbes Thinks You’re Outdated

| | Colin Sparks-LinkedIn
facebook
twitter
linkedin

As a HR or benefit/wellness professional, engagement is critical. However, for HR and employees communications engagement methods are outdated and in need of a transformation. So, how do we bring HR and employee communications out of the dark ages of paper trails and endless one-on-one meetings to better educate, train and communicate with employees in a fun way? One very effective method that is driving measurable employee engagement and decreasing HR costs is through video communications. Consider these statistics on how employees engage with video... Read the full article »

Reasons Why Your Company Needs Video Marketing

| | Grand Rapids Business Journal
facebook
twitter
linkedin

There’s something fascinating about video. Outside of an in-person experience, nothing engages us or demands our complete attention quite like video. As individuals, we’re drawn to video, regardless of environment. Behind Google, YouTube is the second largest search engine in the world. Bigger than Bing, Yahoo, Ask and AOL combined. According to Forrester Research, the value of a one-minute video is 1.8 million words. That’s the equivalent of reading 3,600 web pages.... Read the full article »

Spice Up Your Corporate Holiday Greeting with a Video Email Postcard

| | Flimp Media
facebook
twitter
linkedin

Every year, marketers send out the same, boring holiday greetings. Why not shake things up this year and try something different, like VIDEO? Make an impression on your audience with a fun holiday video postcard. It’s not as expensive as you may think. This article gives tips for creating a holiday video and examples of fun examples... Read the full article »

How to Make Video that Gets Shared and Loved

| | Marketing Magazine
facebook
twitter
linkedin

Online video is set for huge growth. At the latest Brand Republic Session, in association with Teads, marketers learned how to plan digital videos that audiences will both love and want to share. This article shares key takeaways from the session... Read the full article »

Video for Open-Enrollment and Year-Round Employee Benefits Engagement & Education

| | Flimp Communications - Chip Arndt
facebook
twitter
linkedin

Flimp Communications is a preferred benefits solution for employers, Fortune 500 companies, benefits brokers and agencies, and insurance carriers. They provide cost-effective programs using video and interactive video postcards to help employees learn about benefit options, choose what plans are best for them before enrollment deadlines, and understand year-round health & wellness programs. Five reasons companies use video & video postcards include... Read the full article »

Video and Multimedia for Employee Benefit Communications Increases Engagement and Enrollment

| | Flimp Communications
facebook
twitter
linkedin

The explosion of video and mobile in the consumer world is changing how employees consume information. With the connected employee infiltrating the workplace, this trend is taking off and is leading the transformation away from traditional paper, seminar and text-based employee communications to interactive video and multimedia-based communications. Demand for more engaging and effective employee video communications solutions has surged in the past few years, as a result. Further, demand for better employee benefits and wellness communications has been spurred by rising healthcare costs, uncertainties about Obamacare and changing healthcare legislation. Rapidly rising healthcare costs have increased the importance for employers, brokers and carriers to communicate more effectively with employees about healthcare benefits, wellness plans and other employee benefits products. In terms of employee video communications market trends, the 2013 Ragan Communications survey covered 13 metrics including: 1. 71% of companies with 100 or more employees use video to communicate with employees; 2. 72% of respondents planned to increase the use of video for employee communications; 3. 90% said that video played an “important” or “somewhat important” role in their organization and ... Read the full article »