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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Why You Need to Start Using Video

| | Tire Review
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Video isn’t going away. It’s only going to become more ubiquitous. The good news is that it’s also becoming more natural and organic. The combination of social media and video is giving companies more access to their customers. Mobile platforms are providing more access because of the flexibility they provide in capturing and streaming live events... Read the full article »

How to Bolster Corporate Communications Through Video

| | PR Daily
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Everywhere you look, people are watching YouTube videos on their smartphones and laptops. The question is how to use video in internal communications. Even as communicators realize they should use the visual format, they’re not always sure how to do so successfully. Video webcasts were a major part of what led to a 13 percent increase in engagement in one year at GoDaddy, says Kim Clark, director of their internal communications... Read the full article »

The Insider’s Guide to Choosing an Explainer Video Production Company [Infographic]

| | Marketing Profs
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As you're planning resources for the video, this infographic suggests that production of an average explainer video break down into 11% of time spent on the initial design, 16% on the script and voiceovers, 55% on the animation and design, 16% on production, and 2% on editing. Perhaps most important, it suggests finding a partner you’re comfortable working with—a partner that understands your needs and has produced previous explainer videos you like... Read the full article »

4 Reasons Why Your Business Should Invest in Corporate Videos

| | Business Computing World
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To remain a market leader in the cut-throat world of the Internet, you need to consider how to tap into emerging technologies. Corporate videos are nothing new, but the growth of social media means the potential to reach new audiences through visual content has risen considerably over the last decade. Invest in corporate videos and evolve, or risk being left behind... Read the full article »

Communications Tactics You Should Be Using Internally to Help Your Own Team

| | Ad Week
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Videos can cover a range of situations and communication styles, proving effective when managing delicate situations like shifts in policy or overall mission. Having videos ready to present an overarching change allows leaders to better “read the room” and respond to concerns and nonverbal cues that they may otherwise miss when preoccupied with delivering the message. Videos can be created in a variety of styles to capture the desired mood... Read the full article »

Why Video Is No Longer Optional

| | Triple Pundit
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Vern Oakley, who authored the book, Leadership in Focus: Bringing Out Your Best on Camera, made it clear that video is no longer optional for organizations. It’s now a requirement for leadership communications, marketing, recruiting, onboarding, employee communications, and much more. “Almost every aspect of corporations have a way that videos are used, and I believe that CSR—as the conscience of the organization—needs to be woven into all of these things,”... Read the full article »

How Employee Communications Videos Have Transformed the Workplace

| | Employee Communications Council
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When done right, videos, even employee communication videos, convey a lot more than information. They convey emotion. They convey a higher sense of purpose. They convey excitement and passion, which are critical for organizations looking to foster a sense of trust and loyalty among workers. Videos can serve specialized purposes, too. HR communications videos, for example... Read the full article »

Study: Digital Video Postcard Campaigns are Highly Effective

| | Employee Comms
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These results are very impressive—a 76% engagement rate means that the video email communications are getting through. At the same time, there was a 139% video-viewing rate (1.4 videos watched) and a 147% response rate (1.5 actions taken), showing that some viewers looked at more than one link. These results mean the viewer received information that he or she wanted—viewing rates below 100% would make you think the opposite... Read the full article »

5 Types of Videos Every Business Needs

| | Web Video Marketing Council
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Video is known to have one of the most successful conversion rates across all types of media. Businesses from small startups to large enterprises have to invest money in video advertising in order to create comprehensive marketing campaigns. There are different types of videos businesses can invest in when looking to reach their customer base but figuring out where to begin can be overwhelming... Read the full article »

The Importance of Video Content in Corporate Communications

| | Business 2 Community
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Video is a great opportunity to be creative and show your expertise. It is definitely one of the most effective and powerful at engaging audiences. According to Facebook data, video generates up to 135% more organic reach than a photo post. Video should be a key part of every brand’s communication strategy, giving a more personal feel to your audience and providing transparency... Read the full article »

10 Types of Explainer Videos You Should Use [Infographic]

| | Social Media Today
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As video continues its rise, infiltrating every corner of social media and filling billions of hours on screens of every shape and size, Breadnbeyond has identified one type of video that’s becoming essential for businesses to integrate with their marketing strategies: the explainer video. A new infographic details three areas where you can integrate video as well as 10 ways you can share your new explainer video... Read the full article »

Are Whiteboard Animations Dead?

| | Wipster
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Audiences have grown tired of typical whiteboard animations. The overwhelming abundance of them flooding Internet has left little to be desired. Brands are moving on to more engaging formats like 360 video and elegantly animated explainer videos. The popular shift away from creating whiteboard animations has happened as a result of... Read the full article »