This is the first installment in our Video Upfront series, an inside look at the 2013 online video market for brands and agencies. It is brought to you by Celtra, a provider of rich media mobile ad serving and analytics.
Web video is seeing massive growth. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality.
The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do. That’s led to Web video ads being the bright spot in an otherwise tough market for publishers. The big question is whether the growth in inventory will continue that trend.
Here are 15 must-know stats on online video.
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15 Stats Brands Should Know About Online Video
- Written by Digiday - Giselle Abramovich