Ask any marketer what’s on his or her mind this year, and video will likely be at the top of the list. Last December alone, Americans watched over 50 billion online videos, and statistics show that landing pages incorporating video convert over 80% better than those without. According to Forbes, if given the choice between text and video, 59% of executives would choose to absorb information through video. All trends suggest that 2014 will be the year of video marketing.
A video on your homepage or landing pages is an easy win – when it comes to calls-to-action, what’s more compelling than a “play” button? Shoe e-tailer Zappos recently pointed out that video keeps viewers on your site for an average of five minutes longer than plain text, and video increases memory retention on your products by 28%.
But although demand for video content is certainly growing, marketers still struggle to use video effectively. And according to BIA/Kelsey, just 22% of US businesses plan to post a single video within the next year. Videos usually take a big investment (of time and money) – you might spend anywhere from $1,000 to $10,000 on a quality piece. If you’re going to make that investment, you want the maximum number of eyes on your video, and you want it to be seen by potential customers in every stage of the funnel. Here’s how.
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More Eyes on Your Video – How and Where to Share
- Written by Marketo Blog - Jon Spenceley