Your Global Video Marketing, Production, Advertising and Communications Weekly News -
Video Communications Articles, Trends, Tools, Strategies & Best Practices
Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.
The Mayo Clinic used video communications to inspire employees as part of a strategic plan promotion launched in 2010. As a result of the video communications, the Mayo Clinic doubled awareness of the strategic plan initiatives. Eighty-eight percent of employees became aware of the campaign as a result of the video content. Past Mayo Clinic employee communications only netted a 40 percent employee awareness rate.
Read the full article »
The ability to convey a story is a key reason why digital video communications have grown in popularity among marketers. Unlike traditional television advertising, online video enables organizations to use video content that focuses on storytelling without being restricted by time and content limitations. Brands can easily distribute digital video communications through email or via social media networks.
Read the full article »
Once an investment is made to produce video content, there are a range of options for using video communications to reach prospects and customers. Integrating video into a blog will boost SEO while also increasing the amount of time a visitor spends with the content. Video email marketing provides more opportunity to engage and convert audiences. Finally, social video marketing is another opportunity to connect with viewers, with short-form video content being especially effective for this tactic.
Read the full article »
Digital video communications are popular with marketers because a single piece of video content can be distributed multiple times across different inbound and outbound marketing channels. As more web video marketing content is available, the top challenge is to produce video content that can capture and retain viewers. Animation and explainer video formats are popular options for video communications due to inexpensive production costs and visual impact.
Read the full article »
Two types of video communications are expected to play a big role in brand-driven content marketing. Branded social video content generates four-times the engagement level of regular branded online video communications. Most short-form social video content is an extension of larger marketing campaigns. In addition to short-form video content, brands are also producing longer-form videos. The branded videos range from 3 to 28 minutes. Viewers will watch when the message being delivered is worth the time to view the video content.
Read the full article »
According to data compiled by MultiVisionDigital, consumers are 64 percent more apt to purchase a product after viewing video content. Three out of five consumers will watch video communications before purchasing a product or service. Video communications influence 52 percent of consumers by making the viewer more confident to purchase a product online.
Read the full article »
Video communications are more important for airlines than most travel-related businesses because video content is more transparent that other marketing formats. When fares are priced similarly, an airline's brand perception plays a critical role. Video content is a way for airlines to share their philosophy with consumers.
Read the full article »
Video communications that reach an audience through viral distribution methods can ultimately drive millions of dollars of free media. The most effective web video marketing campaigns contain video content produced specifically for a digital viewing experience. Repurposed video content generates significantly less engagement than web video productions and is less apt to be shared virally by viewers.
Read the full article »
Video communications offer organizations a way to connect with audiences. The adoption of online video viewing means that organizations do not have the option to not produce web video marketing content. Marketers should be creating web video content that connects the viewer with the organization. Online video content for marketing should not focus on what an organization wants to show or say if the video's goal is to engage prospective customers.
Read the full article »
Sixty-one percent of marketers plan to use video communications as part of their 2014 marketing initiatives according to research from Conversant. Overall, there is expected to be a 20 percent year-over-year growth in digital marketing spending in 2014. Video content is expected to remain a dominant component on brand marketing plans.
Read the full article »
Video content plays an important role in idea generation for home remodeling projects. Both genders turn to video communications before initiating a do it yourself (DIY) home project. In a survey of 3,400 adults conducted by Burst Media, a majority of respondents said that they watched online videos for project inspiration and how-to tips.
Read the full article »
GoPro's video communications strategy is based on showing users footage created using the GoPro camera. The brand creates video content such as "Video of the Day" that is distributed through YouTube and across social media networks. GoPro has generated 1.78 million subscribers and more than 446 million views from nearly 1,600 videos produced to date.
Read the full article »
The "Trading Faces" video communications series from Ulta Beauty features non-celebrities in a online program in which women from different geographic regions swap fashion and makeup tips. Ulta turned to video communications because digital video content proved to be a better fit to reach prospective customers than traditional advertising.
Read the full article »
"Farmed and Dangerous" from Chipotle is the fast-service burrito chain's latest video communications. Chipotle produced long-form video content that is being distributed via the Hulu video sharing site. The video campaign takes a satirical look at industrial farming through 30-minuted scripted online video programming.
Read the full article »
Based viewer engagement with Super Bowl XXXIV teaser ads distributed online, it is only a matter of time before Super Bowl ads generate more views online than during the actual live event. As of 12 p.m. on Super Bowl Sunday, more than 30 Super Bowl commercials distributed via video communications generated more than one million views. Two videos had between 12 to 30 million views each.
Read the full article »
Following the style of the popular Snapchat app, a video communications from Guinness in support of the "Made of More" campaign will be able to be viewed only on one day. The video, featuring American biathletes Tracy and Lanny Barnes, tells the story of Tracy relinquishing her Team USA spot to her sister Lanny.
Read the full article »
Saucony's "Find Your Strong" campaign features the 22-minute "Finding Strong" documentary. This video communication was designed to help the athletic brand connect with the specialty-runner audience. Saucony will debut the video in New York, Boston, Austin, and 10 to 15 other key markets, then release the video content digitally in late March or early April.
Read the full article »
Interactive video communications, combining elements of social media and direct response, are expected to be a major digital marketing trend in 2014. Interactive video content offers marketers a way to engage viewers.
Read the full article »
For a third year in a row, the Online Video Marketing and Business Video Trends Report provided an insight into how organizations are using video communications. This annual study provides a benchmark data on how businesses are marketing with video content. Sixty-five percent of respondents said that their organization produced more than ten videos for marketing during 2013.
Read the full article »
Chipotle Mexican Grill has produced "Farmed and Dangerous," a new four-part video communications series debuting in February 2014 on Hulu. The satirical video content pokes fun at industrial-scale farming while offering a concerned message about sustainable agriculture.
Read the full article »