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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Top 10 Tips For Your Digital Marketing Strategy In 2014

| | Business 2 Community - Neil Wood-Mitchell
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Video communications remain one of the top ten suggested marketing tactics for 2014. Video content can be deployed across a number of different entities, including integrating into websites, sharing via social media and distribute via video email. Video communications offer organizations a way to engage customers and prospects. Read the full article »

Super Bowl Ads Get Their Own Pregame Show (and It’s an Early One)

| | The New York Times - Stuart Elliott
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The advent of digital video communications has caused brands to alter their Super Bowl advertising strategy. Traditionally, Super Bowl TV spots were kept secret until they premiered during one of the biggest sporting events held annually in North America. Today, Super Bowl campaigns last between 8- to 13- weeks, due in part because brands are able to create teaser video communications and social video marketing campaigns. Read the full article »

Why Video Marketing is Underrated (and How to Use it to Your Advantage)

| | Duct Tape Marketing - David Preston
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Though effective, many marketers do not create and distribute digital video communications. Online video is a fantastic source to drive website traffic and generate interest in marketing initiatives. Video communications can easily be blended into existing interactive marketing programs, targeting audiences through desktop and mobile devices. Read the full article »

Duracell’s Video Marketing: Small Product, Big Impact

| | Viral Gains Blog - Hannah Brenzel
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Duracell's "Trust Your Power" video communications campaign, created by Saatchi & Saatchi, featured San Francisco 49ers linebacker Patrick Willis in a video that showcased how he overcame hardships in life. The viceo generated nearly 2 million YouTube views and 84,000 social video shares. The second video in this campaign, released in January 2014, told the story of the Seattle Seahawks running back Derrick Coleman and, thus far, has nettted almost 3.5 million YouTube views. Read the full article »

How To Plan A 'Viral' Video

| | MediaPost's Online Video Insider - Mallory Russell
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If the ultimate goal of your organization's video communications is to "go viral," the best way to ensure that video will be shared is to produce video content that emotionally resonates with viewers. Once the video has been produced, the next key is to distribute the video communications across the social media sites your target audience uses at a time that is appropriate for viewer engagement. Read the full article »

Eight Steps for Making 2014 Your Video Marketing Year

| | MarketingProfs - Michael Litt
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Marketers can easily incorporate video communications into the marketing mix. Organizations, especially those marketing within the B2B category, can create video content for each stage of the marketing funnel. Improve sales lead-gen ROI by producing videos featuring existing customers or the sales team. Optimize the web video marketing process by tracking video analytics and ROI. Read the full article »

Why online video is the future of content marketing

| | The Guardian - Chris Trimble
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Based on various studies and trends, digital video communications will be the future of content marketing. According to Nielsen, 64 percent of marketers expect video content to dominate marketing strategies in the near future. Video content is naturally engaging, while providing a communications format that simplifies the dissemenation of marketing messaging. Read the full article »

3 Ways to Make the Most of Your Video Campaign

| | eMarketing Association Blog - Carla Rover
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Video communications can be leveraged by organizations as a way to connect with target audiences. Video campaigns can be designed with video content that is relevant to viewers. The most effective web video marketing content contains a direct call-to-action, illustrating the tangible benefits to viewers. Video is a great way to initiative and nurture clients and prospects. Read the full article »

Five Trends That Will Define Branded Video In 2014

| | MediaPost's Online Video Insider - Mallory Russell
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Longer-form,cinematic styled video communications are expected to be a content trend among major brands in 2014. Organizations are looking for ways to tell a story and longer-form video provides an ideal format. Web video marketing campaigns will also be designed to increase audience interactivity. Read the full article »

The YouTube Generation: Using Video In Your Digital Outreach

| | ReelSEO - Simon Ogus
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Video communications is an effective way for organizations to increase audience engagement. Video content can improve website SEO and increase visitor time spent-on-website. Video emails, according to data from KEMEMedia, increase open rates by 5.6 percent and click-through rates by 96.38 percent compared to static email messages. Read the full article »

Top 3 video trends to watch

| | BizReport - Kristina Knight
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Organizations will become video content producers in 2014, as online video continues to grow in importance as a digital marketing tactic. Mobile video marketing will also be a major initiative during the year ahead. Finally, industry analysts believe that social video advertising, which is the integration of social, mobile and video, will be a hot marketing trend during 2014. Read the full article »

The secret to creating video content that really sticks

| | iMedia Connection Blog - Jennifer Marlo
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Video communications should be created with a focus on access, content and discovery. Access determines how and where viewers will watch video content. Video content needs to be viewable across devices, yet it needs to be produced for specific viewing scenarios. Finally, discovery focuses on how viewers will find video and, more importantly, share video communications. Read the full article »

Land O’Lakes Website Shows a Year on Family Farms

| | ClickZ - Lisa Lacy
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Land O'Lakes' A Year of Simple Goodness video marketing campaign was designed to showcase the brand's shared values between consumers and farmers. Created in partnership with Colle + McVoy, the campaign aims to modernize the brand and introduce it to younger consumers. Launched in August 2013, the video campaign features new content each season and it is supported by a social media component. Read the full article »

2014 Will Be The Year Of The ___: Marketing Leaders Fill In The Blank

| | CMO.com
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Taco Bell CMO Chris Brand said 2014 will be the year of video communications for the restaurant chain. Taco Bell will be creating video content to engage consumers. The video communications will be designed to tell a story to foster interactivity. Since consumers are migrating to digital video, Taco Bell wants to be able to reach target audiences across multiple devices. Read the full article »

2014 will be the year of...

| | iMedia Conenction - David Zaleski
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According to Nativo's Justin Choi, 2014 will be the year of video communications. Video and online video advertising should peak in 2014. 2014 should be an extremely successful year for video publishers, video advertisers and web video marketers. Read the full article »

How Video Ad Sharing Has Changed Since 2006 [Infographic]

| | MarketingProfs - Ayaz Nanji
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Eight of the top twenty most shared videos were shared during 2013, according to data from Unruly Media. The sharing of video communications has grown seven-fold over the past 3 years. In 2010, 1.6 million videos were shared. This past year, 11.6 million videos where shared. The ten most shared videos in 2013 netted over 28 million shares between them. Read the full article »

Discover How E-Commerce Video Benefits Your Online Business

| | iMedia Connection Blog - Melody King
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Video communications can enhance eCommerce websites. Web visitors positively react to product videos. Video content can help merchants and retailers increase audience engagement. Video not only helps the bottom line by increasing sales, but video communications can indirectly benefit retailers by increasing brand reputation and awareness. Read the full article »

A Message That Tries to Blend In

| | The New York Times - Stuart Elliott
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Hennessy Cognac has launched a native advertising campaign on VanityFair.com that features video communications. Native ads are designed to mimic editorial content. This is the first time that Vanity Fair has launched native ads for its digital site. The six-week campaign, created by Droga5, is in promotion of the "Never stop. Never settle" tagline. Read the full article »

Hard To Reach: Even When Video Goes Viral, It Doesn't Necessarily Catch On

| | MediaPost's Social Media Insider - Catharine P. Taylor
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The adoption of viewing across different devices has radically impacted both video communications and traditional broadcast television. Marketers who wish to create viral video marketing campaigns may not ultimately end up reaching target audiences. The most successful web video communications programs consist of a mix of paid media in the form of online video ads along with a blend of social video marketing and video content marketing. Read the full article »

7 Reasons Why Your Business Video Marketing Plan Isn’t Working

| | Flimp Blog - Tunde Aideyan
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There could a number of reasons why video marketing programs do not generate expected results. The key to successful video communications is to produce video content that is concise and to-the-point. Direct calls-to-action will also help move viewers through the sales cycle. While branding is important, the best business videos do not contain an onslaught of branded imagery. Read the full article »