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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

2014 Will Be The Year Of The ___: Marketing Leaders Fill In The Blank

| | CMO.com
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Taco Bell CMO Chris Brand said 2014 will be the year of video communications for the restaurant chain. Taco Bell will be creating video content to engage consumers. The video communications will be designed to tell a story to foster interactivity. Since consumers are migrating to digital video, Taco Bell wants to be able to reach target audiences across multiple devices. Read the full article »

2014 will be the year of...

| | iMedia Conenction - David Zaleski
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According to Nativo's Justin Choi, 2014 will be the year of video communications. Video and online video advertising should peak in 2014. 2014 should be an extremely successful year for video publishers, video advertisers and web video marketers. Read the full article »

How Video Ad Sharing Has Changed Since 2006 [Infographic]

| | MarketingProfs - Ayaz Nanji
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Eight of the top twenty most shared videos were shared during 2013, according to data from Unruly Media. The sharing of video communications has grown seven-fold over the past 3 years. In 2010, 1.6 million videos were shared. This past year, 11.6 million videos where shared. The ten most shared videos in 2013 netted over 28 million shares between them. Read the full article »

Discover How E-Commerce Video Benefits Your Online Business

| | iMedia Connection Blog - Melody King
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Video communications can enhance eCommerce websites. Web visitors positively react to product videos. Video content can help merchants and retailers increase audience engagement. Video not only helps the bottom line by increasing sales, but video communications can indirectly benefit retailers by increasing brand reputation and awareness. Read the full article »

A Message That Tries to Blend In

| | The New York Times - Stuart Elliott
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Hennessy Cognac has launched a native advertising campaign on VanityFair.com that features video communications. Native ads are designed to mimic editorial content. This is the first time that Vanity Fair has launched native ads for its digital site. The six-week campaign, created by Droga5, is in promotion of the "Never stop. Never settle" tagline. Read the full article »

Hard To Reach: Even When Video Goes Viral, It Doesn't Necessarily Catch On

| | MediaPost's Social Media Insider - Catharine P. Taylor
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The adoption of viewing across different devices has radically impacted both video communications and traditional broadcast television. Marketers who wish to create viral video marketing campaigns may not ultimately end up reaching target audiences. The most successful web video communications programs consist of a mix of paid media in the form of online video ads along with a blend of social video marketing and video content marketing. Read the full article »

7 Reasons Why Your Business Video Marketing Plan Isn’t Working

| | Flimp Blog - Tunde Aideyan
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There could a number of reasons why video marketing programs do not generate expected results. The key to successful video communications is to produce video content that is concise and to-the-point. Direct calls-to-action will also help move viewers through the sales cycle. While branding is important, the best business videos do not contain an onslaught of branded imagery. Read the full article »

WestJet airline surprises passengers with Christmas gifts (VIDEO)

| | Global Post - David Trifunov
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WestJet Airlines created a holiday-themed video communications that went viral. The Canadian-based airline set-up video booths in Toronot and Hamiltion, Ontario to film passengers' Christmas wishes request. The Calgary-bound passengers were surprised to find their gifts waiting for them after their four-hour flight. This is the second time that WestJet created a holiday-themed video that reached viewers via viral shares. Read the full article »

Has Chipotle Mastered the Branded Video?

| | Mashable - Todd Wasserman
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Viewers are more apt to share video communications that emotionally resonate. Following this premise, Chipotle has successfully created a number of branded video communications that have been shared virally by viewers and distributed via social media. Chipotle's recent "The Scarecrow" video netted 126 million total impressions. Purchasing online video advertising inventory equal to 126 million impressions would cost more than $5 million. Read the full article »

4 tips to making interactive video inviting

| | iMedia UK - Deann Harvey
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Audiences want to be able to interact with video communications. According to data from MediaMind, interactive video content is five times as effective as standard videos. Successful interactive videos contains a clear call to action that is able to keep viewers engaged with the video content. Measurable goals and relevant video creative also factor into the effectiveness of web video marketing. Read the full article »

An A-to-Z guide to producing internal videos for employees

| | Ragan.com - Rocky Walls
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Ninety-three percent of corporate communications teams view video communications to be an important tool for employee communications. Video content is rapidly replacing other standard corporate communications vehicles, including newsletters and memos. Creating video content that tells a story is the core of successful internal video communications. Read the full article »

Bushmills' Aaron Paul 'Meteor' Video Has ... Impact

| | Marketing Daily -Karlene Lukovitz
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The latest video communications for Bushmills Irish Whiskey's "Since Way Back" series features actor Aaron Paul. "The Sting" features Paul in an animated video. The video created by Cornerstone, Bushmills in-house agency, has generated over 250,000 views to date. Read the full article »

Why Video Is The Perfect Ally To Online Marketing

| | Business 2 Community - Maddie Hammond
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Video communications are an ideal way to meet a number of digital marketing objectives. Video content can improve website SEO and increase email engagement. For social media marketing, video content is a great way to engage audiences. Video communications can help organizations convert prospects into customers. Read the full article »

Five Video Marketing Predictions for the 2013 Holiday Season

| | MarketingProfs - Russ Somers
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Video communications and video content generate a higher level of consumer engagement compared to static content. Video should play a role on every eCommerce site. Nearly 75 percent of 2013 holiday shoppers are expected to interact with video content. Additionally, consumers are more apt to share video content across social media sites. Finally, consumers need to be able to view videos across all devices, especially mobile tablets. Read the full article »

Will Ferrell's Anchorman 2 Is Changing the Way Movies Are Marketed

| | Adweek - Christopher Heine
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Paramount Pictures, in conjunction with Zemoga, has produced a number of video communications in support of the release of "Anchorman 2: The Legend Continues." Using Tumblr and Facebook, the studio has released more than 50 videos ahead of the film's December 16th US release date. YouTube and social media also play a role in this campaign. Read the full article »

Goldie Blox Goes Viral With 'Girls' Send-Up

| | Marketing Daily Top of the News - Thom Forbes
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Video communications created by toy company Goldie Blox has generated a lot of viewing and media attention. Goldie Blox creates building-block toys designed for girls. "The Princess Machine" video communications campaign uses the Beasties Boys' song "Girls" to inspire young women to build and create. Read the full article »

Bullish Signs For Digital Video In 2014, Reaching 60% Of U.S. Population

| | Online Media Daily - Gavin O'Malley
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A joint research study issued by Macquarie Securities indicates that spending for digital video communications will continue to grow in 2014 and 2015. Budgets from print and static display ads will be moved to online video advertising and social video marketing campaigns. Audience reach and campaign measurement are critical to the growth of video communications. Read the full article »