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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

The YouTube Generation: Using Video In Your Digital Outreach

| | ReelSEO - Simon Ogus
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Video communications is an effective way for organizations to increase audience engagement. Video content can improve website SEO and increase visitor time spent-on-website. Video emails, according to data from KEMEMedia, increase open rates by 5.6 percent and click-through rates by 96.38 percent compared to static email messages. Read the full article »

Top 3 video trends to watch

| | BizReport - Kristina Knight
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Organizations will become video content producers in 2014, as online video continues to grow in importance as a digital marketing tactic. Mobile video marketing will also be a major initiative during the year ahead. Finally, industry analysts believe that social video advertising, which is the integration of social, mobile and video, will be a hot marketing trend during 2014. Read the full article »

The secret to creating video content that really sticks

| | iMedia Connection Blog - Jennifer Marlo
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Video communications should be created with a focus on access, content and discovery. Access determines how and where viewers will watch video content. Video content needs to be viewable across devices, yet it needs to be produced for specific viewing scenarios. Finally, discovery focuses on how viewers will find video and, more importantly, share video communications. Read the full article »

Land O’Lakes Website Shows a Year on Family Farms

| | ClickZ - Lisa Lacy
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Land O'Lakes' A Year of Simple Goodness video marketing campaign was designed to showcase the brand's shared values between consumers and farmers. Created in partnership with Colle + McVoy, the campaign aims to modernize the brand and introduce it to younger consumers. Launched in August 2013, the video campaign features new content each season and it is supported by a social media component. Read the full article »

2014 Will Be The Year Of The ___: Marketing Leaders Fill In The Blank

| | CMO.com
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Taco Bell CMO Chris Brand said 2014 will be the year of video communications for the restaurant chain. Taco Bell will be creating video content to engage consumers. The video communications will be designed to tell a story to foster interactivity. Since consumers are migrating to digital video, Taco Bell wants to be able to reach target audiences across multiple devices. Read the full article »

2014 will be the year of...

| | iMedia Conenction - David Zaleski
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According to Nativo's Justin Choi, 2014 will be the year of video communications. Video and online video advertising should peak in 2014. 2014 should be an extremely successful year for video publishers, video advertisers and web video marketers. Read the full article »

How Video Ad Sharing Has Changed Since 2006 [Infographic]

| | MarketingProfs - Ayaz Nanji
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Eight of the top twenty most shared videos were shared during 2013, according to data from Unruly Media. The sharing of video communications has grown seven-fold over the past 3 years. In 2010, 1.6 million videos were shared. This past year, 11.6 million videos where shared. The ten most shared videos in 2013 netted over 28 million shares between them. Read the full article »

Discover How E-Commerce Video Benefits Your Online Business

| | iMedia Connection Blog - Melody King
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Video communications can enhance eCommerce websites. Web visitors positively react to product videos. Video content can help merchants and retailers increase audience engagement. Video not only helps the bottom line by increasing sales, but video communications can indirectly benefit retailers by increasing brand reputation and awareness. Read the full article »

A Message That Tries to Blend In

| | The New York Times - Stuart Elliott
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Hennessy Cognac has launched a native advertising campaign on VanityFair.com that features video communications. Native ads are designed to mimic editorial content. This is the first time that Vanity Fair has launched native ads for its digital site. The six-week campaign, created by Droga5, is in promotion of the "Never stop. Never settle" tagline. Read the full article »

Hard To Reach: Even When Video Goes Viral, It Doesn't Necessarily Catch On

| | MediaPost's Social Media Insider - Catharine P. Taylor
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The adoption of viewing across different devices has radically impacted both video communications and traditional broadcast television. Marketers who wish to create viral video marketing campaigns may not ultimately end up reaching target audiences. The most successful web video communications programs consist of a mix of paid media in the form of online video ads along with a blend of social video marketing and video content marketing. Read the full article »

7 Reasons Why Your Business Video Marketing Plan Isn’t Working

| | Flimp Blog - Tunde Aideyan
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There could a number of reasons why video marketing programs do not generate expected results. The key to successful video communications is to produce video content that is concise and to-the-point. Direct calls-to-action will also help move viewers through the sales cycle. While branding is important, the best business videos do not contain an onslaught of branded imagery. Read the full article »

WestJet airline surprises passengers with Christmas gifts (VIDEO)

| | Global Post - David Trifunov
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WestJet Airlines created a holiday-themed video communications that went viral. The Canadian-based airline set-up video booths in Toronot and Hamiltion, Ontario to film passengers' Christmas wishes request. The Calgary-bound passengers were surprised to find their gifts waiting for them after their four-hour flight. This is the second time that WestJet created a holiday-themed video that reached viewers via viral shares. Read the full article »

Has Chipotle Mastered the Branded Video?

| | Mashable - Todd Wasserman
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Viewers are more apt to share video communications that emotionally resonate. Following this premise, Chipotle has successfully created a number of branded video communications that have been shared virally by viewers and distributed via social media. Chipotle's recent "The Scarecrow" video netted 126 million total impressions. Purchasing online video advertising inventory equal to 126 million impressions would cost more than $5 million. Read the full article »

4 tips to making interactive video inviting

| | iMedia UK - Deann Harvey
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Audiences want to be able to interact with video communications. According to data from MediaMind, interactive video content is five times as effective as standard videos. Successful interactive videos contains a clear call to action that is able to keep viewers engaged with the video content. Measurable goals and relevant video creative also factor into the effectiveness of web video marketing. Read the full article »

An A-to-Z guide to producing internal videos for employees

| | Ragan.com - Rocky Walls
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Ninety-three percent of corporate communications teams view video communications to be an important tool for employee communications. Video content is rapidly replacing other standard corporate communications vehicles, including newsletters and memos. Creating video content that tells a story is the core of successful internal video communications. Read the full article »

Bushmills' Aaron Paul 'Meteor' Video Has ... Impact

| | Marketing Daily -Karlene Lukovitz
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The latest video communications for Bushmills Irish Whiskey's "Since Way Back" series features actor Aaron Paul. "The Sting" features Paul in an animated video. The video created by Cornerstone, Bushmills in-house agency, has generated over 250,000 views to date. Read the full article »

Why Video Is The Perfect Ally To Online Marketing

| | Business 2 Community - Maddie Hammond
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Video communications are an ideal way to meet a number of digital marketing objectives. Video content can improve website SEO and increase email engagement. For social media marketing, video content is a great way to engage audiences. Video communications can help organizations convert prospects into customers. Read the full article »

Five Video Marketing Predictions for the 2013 Holiday Season

| | MarketingProfs - Russ Somers
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Video communications and video content generate a higher level of consumer engagement compared to static content. Video should play a role on every eCommerce site. Nearly 75 percent of 2013 holiday shoppers are expected to interact with video content. Additionally, consumers are more apt to share video content across social media sites. Finally, consumers need to be able to view videos across all devices, especially mobile tablets. Read the full article »