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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Will Ferrell's Anchorman 2 Is Changing the Way Movies Are Marketed

| | Adweek - Christopher Heine
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Paramount Pictures, in conjunction with Zemoga, has produced a number of video communications in support of the release of "Anchorman 2: The Legend Continues." Using Tumblr and Facebook, the studio has released more than 50 videos ahead of the film's December 16th US release date. YouTube and social media also play a role in this campaign. Read the full article »

Goldie Blox Goes Viral With 'Girls' Send-Up

| | Marketing Daily Top of the News - Thom Forbes
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Video communications created by toy company Goldie Blox has generated a lot of viewing and media attention. Goldie Blox creates building-block toys designed for girls. "The Princess Machine" video communications campaign uses the Beasties Boys' song "Girls" to inspire young women to build and create. Read the full article »

Bullish Signs For Digital Video In 2014, Reaching 60% Of U.S. Population

| | Online Media Daily - Gavin O'Malley
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A joint research study issued by Macquarie Securities indicates that spending for digital video communications will continue to grow in 2014 and 2015. Budgets from print and static display ads will be moved to online video advertising and social video marketing campaigns. Audience reach and campaign measurement are critical to the growth of video communications. Read the full article »

2013 Business Video Marketing Survey and Trends Report

| | Adelie Studios - Eric Guerin
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According to the results of the 2013 Online Video Marketing Survey and Video Trends report, marketers are utilizing video communications in a number of distinct ways. Website integration, social video and video email are three of the most popular ways organizations are using video content for marketing and communications. Video communications can increase email click-through rates and convert leads through the sales funnel. Read the full article »

3 Things to Learn From Your Video This Holiday Season

| | Business 2 Community - Maddie Hammond
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Video communications can be an ideal way for organizations to connect with customers and prospective customers. An important facet to successful web video marketing is identifying a video platform or video hosting service. For video content posted to websites, follow basic SEO practices to leverage Video SEO. Finally, share video content across social media sites to increase audience engagement. Read the full article »

8 Video Types to Add to Your Content Marketing

| | Search Engine Watch - Lisa Barone
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Organizations can create a multitude of web video content for digital video communications. For web video marketing, explainer videos and project reviews can be extremely effective. Also, for social video marketing, tools like Instagram Video and Vine can help to create impactful video content that helps organizations connect with audiences. Read the full article »

Developing A Video Strategy

| | MediaPost's Online Video Insider - John Fitzgerald
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A video strategy is the foundation to successful video communications. Organizations should access both their overarching marketing goals and internal resources before developing video content. These important first steps will help to determine what types of videos are produces and how to create the video content. Once web video productions have been determined, marketers need to develop a video distribution strategy. Read the full article »

Using Humor to Talk About Birth Control

| | The New York Times - Tanzina Vega
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The "We Get You" video communications campaign created for Bedsider.org targets African American women ages 18 to 29 years old to raise awareness about birth control options. Created through a pro bono partnership with BET Networks, the Ad Council, Havas Worldwide, and the National Campaign to Prevent Teen and Unplanned Pregnancy, three short videos use humor to deliver a message about consistent birth control usage. Read the full article »

93% of Marketers Use Video Communications

| | Flimp Blog - Jenn O'Meara
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The 2013 Online Video Marketing Survey and Business Trends Report authored by the Web Video Marketing Council and ReelSEO has made a tremendous impact within the marketing industry. The results of this survey, sponsored by Flimp Media, found that 93 percent of marketers current use video communications as part of their integrated digital marketing communications. Sixty percent of respondents actively create and distribute video email marketing messages. Read the full article »

Computing Products and Consumer Electronics Industry Turns to Mobile, Social and Video

| | eMarketer
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Spending for video communications, including social video marketing and online video ads, continues to grow within the US computing products and consumer industry segments. According to Unruly Media, technology-related companies represent 17.8 percent of the total online video ads shared via social media networks. It is estimated that marketers will spend up to 20 percent of their digital budgets on online and mobile video ads promoting tech-related organizations. Read the full article »

As Barriers Tumble, Video Marketing Adoption Grows

| | eMarketer
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There was a 12 percent increase in the numbers of marketers using video communications between 2012 to 2013 according to the 2013 Online Video Survey and Trends Report. Eighty-one percent of marketers were actively creating web video marketing campaigns in 2012; 93 percent have launched online video marketing efforts in 2013. Read the full article »

Video Marketing: Why It’s Good For Your Business

| | Business 2 Community - Emily Wilson
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Video marketing and video communications are a cost-effective way for organizations to reach prospective customers. For small business, video communications can help to convey compelling information to target audiences. It is important to grab viewer attention within the first ten seconds of a video. Twenty percent of viewers will click away within the first ten seconds if content is not interesting. Read the full article »

Charities Try Provocative Ads to Attract Attention

| | The New York Times - David Wallis
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Video communications, including video email and social video marketing, can help nonprofit organizations raise awareness. In the competitive marketplace for donations and volunteers, nonprofits are increasingly turning to cost-effective marketing tactics that can have a direct impact on audience engagement. Read the full article »

Video brand journalism reaps big results at Virginia Tech

| | Ragan.com - Russell Working
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Institutions should consider incorporating video journalism to increase media coverage and awareness. Virginia Tech's Outreach and International Affairs division uses video communications to secure media coverage and in promotion of major events. Video content is more apt to be shared among viewers and video can be a good way to get external media outlets to cover events and promotions. Read the full article »

Move Beyond Awareness with Interactive Video

| | Forrester Blogs - Anthony Mullen's Blog - Anthony Mullen
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Most marketers are not realizing the full impact of video communications. Effective web video content is developed for the online, digital experience. Repurposed :30-second television spots do not engage online viewers. Interactive video, which can both increase SEO and engage viewers, is one format perfectly suited for the digital viewing environment. Read the full article »

Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

| | Content Marketing Institute - Justin Park
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Analysts predict that within the next ten years, video communications will comprise 90 percent of all digital communications. Organizations need to incorporate video content into the marketing mix. The versatility of video communications make this an ideal format for web-based marketing initiatives. Read the full article »

Video captures executive messages for all staff to hear

| | Ragan.com - Russell Working
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Video content can be an ideal format for delivering internal employee communications. Companies such as Praxair find that video communications help facilitate the ability to communicate clearly to different employees at the same time. Organizations create video content ranging from executive briefings to quarterly earnings reports through training and employee benefits information. Read the full article »

Third Annual Business Video Marketing Survey and Trends Report

| | Flimp Blog - Wayne Wall
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The 2013 Online Video Marketing Survey and Business Video Trends Report found that 93 percent of organizations actively create and distribute video communications. The third annual report, sponsored by the Web Video Marketing Coucnil and ReelSEO, contains feedback from over 600 marketing professionals. The survey found that web video marketing budgets have increased 70 percent between 2012 to 2013. Read the full article »

The Secret to Using Video for Customer Service

| | Small Business Trends - Barry Moltz
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Organizations can utilize video communications for a range of customer service functions. During the pre-sale phase, videos showing a product or service in use can increase sales. Post sales, video FAQs and video Q&A content can be used to help build a personal relationship with customers. Read the full article »