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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

4 tips to making interactive video inviting

| | iMedia UK - Deann Harvey
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Audiences want to be able to interact with video communications. According to data from MediaMind, interactive video content is five times as effective as standard videos. Successful interactive videos contains a clear call to action that is able to keep viewers engaged with the video content. Measurable goals and relevant video creative also factor into the effectiveness of web video marketing. Read the full article »

An A-to-Z guide to producing internal videos for employees

| | Ragan.com - Rocky Walls
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Ninety-three percent of corporate communications teams view video communications to be an important tool for employee communications. Video content is rapidly replacing other standard corporate communications vehicles, including newsletters and memos. Creating video content that tells a story is the core of successful internal video communications. Read the full article »

Bushmills' Aaron Paul 'Meteor' Video Has ... Impact

| | Marketing Daily -Karlene Lukovitz
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The latest video communications for Bushmills Irish Whiskey's "Since Way Back" series features actor Aaron Paul. "The Sting" features Paul in an animated video. The video created by Cornerstone, Bushmills in-house agency, has generated over 250,000 views to date. Read the full article »

Why Video Is The Perfect Ally To Online Marketing

| | Business 2 Community - Maddie Hammond
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Video communications are an ideal way to meet a number of digital marketing objectives. Video content can improve website SEO and increase email engagement. For social media marketing, video content is a great way to engage audiences. Video communications can help organizations convert prospects into customers. Read the full article »

Five Video Marketing Predictions for the 2013 Holiday Season

| | MarketingProfs - Russ Somers
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Video communications and video content generate a higher level of consumer engagement compared to static content. Video should play a role on every eCommerce site. Nearly 75 percent of 2013 holiday shoppers are expected to interact with video content. Additionally, consumers are more apt to share video content across social media sites. Finally, consumers need to be able to view videos across all devices, especially mobile tablets. Read the full article »

Will Ferrell's Anchorman 2 Is Changing the Way Movies Are Marketed

| | Adweek - Christopher Heine
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Paramount Pictures, in conjunction with Zemoga, has produced a number of video communications in support of the release of "Anchorman 2: The Legend Continues." Using Tumblr and Facebook, the studio has released more than 50 videos ahead of the film's December 16th US release date. YouTube and social media also play a role in this campaign. Read the full article »

Goldie Blox Goes Viral With 'Girls' Send-Up

| | Marketing Daily Top of the News - Thom Forbes
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Video communications created by toy company Goldie Blox has generated a lot of viewing and media attention. Goldie Blox creates building-block toys designed for girls. "The Princess Machine" video communications campaign uses the Beasties Boys' song "Girls" to inspire young women to build and create. Read the full article »

Bullish Signs For Digital Video In 2014, Reaching 60% Of U.S. Population

| | Online Media Daily - Gavin O'Malley
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A joint research study issued by Macquarie Securities indicates that spending for digital video communications will continue to grow in 2014 and 2015. Budgets from print and static display ads will be moved to online video advertising and social video marketing campaigns. Audience reach and campaign measurement are critical to the growth of video communications. Read the full article »

2013 Business Video Marketing Survey and Trends Report

| | Adelie Studios - Eric Guerin
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According to the results of the 2013 Online Video Marketing Survey and Video Trends report, marketers are utilizing video communications in a number of distinct ways. Website integration, social video and video email are three of the most popular ways organizations are using video content for marketing and communications. Video communications can increase email click-through rates and convert leads through the sales funnel. Read the full article »

3 Things to Learn From Your Video This Holiday Season

| | Business 2 Community - Maddie Hammond
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Video communications can be an ideal way for organizations to connect with customers and prospective customers. An important facet to successful web video marketing is identifying a video platform or video hosting service. For video content posted to websites, follow basic SEO practices to leverage Video SEO. Finally, share video content across social media sites to increase audience engagement. Read the full article »

8 Video Types to Add to Your Content Marketing

| | Search Engine Watch - Lisa Barone
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Organizations can create a multitude of web video content for digital video communications. For web video marketing, explainer videos and project reviews can be extremely effective. Also, for social video marketing, tools like Instagram Video and Vine can help to create impactful video content that helps organizations connect with audiences. Read the full article »

Developing A Video Strategy

| | MediaPost's Online Video Insider - John Fitzgerald
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A video strategy is the foundation to successful video communications. Organizations should access both their overarching marketing goals and internal resources before developing video content. These important first steps will help to determine what types of videos are produces and how to create the video content. Once web video productions have been determined, marketers need to develop a video distribution strategy. Read the full article »

Using Humor to Talk About Birth Control

| | The New York Times - Tanzina Vega
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The "We Get You" video communications campaign created for Bedsider.org targets African American women ages 18 to 29 years old to raise awareness about birth control options. Created through a pro bono partnership with BET Networks, the Ad Council, Havas Worldwide, and the National Campaign to Prevent Teen and Unplanned Pregnancy, three short videos use humor to deliver a message about consistent birth control usage. Read the full article »

93% of Marketers Use Video Communications

| | Flimp Blog - Jenn O'Meara
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The 2013 Online Video Marketing Survey and Business Trends Report authored by the Web Video Marketing Council and ReelSEO has made a tremendous impact within the marketing industry. The results of this survey, sponsored by Flimp Media, found that 93 percent of marketers current use video communications as part of their integrated digital marketing communications. Sixty percent of respondents actively create and distribute video email marketing messages. Read the full article »

Computing Products and Consumer Electronics Industry Turns to Mobile, Social and Video

| | eMarketer
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Spending for video communications, including social video marketing and online video ads, continues to grow within the US computing products and consumer industry segments. According to Unruly Media, technology-related companies represent 17.8 percent of the total online video ads shared via social media networks. It is estimated that marketers will spend up to 20 percent of their digital budgets on online and mobile video ads promoting tech-related organizations. Read the full article »

As Barriers Tumble, Video Marketing Adoption Grows

| | eMarketer
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There was a 12 percent increase in the numbers of marketers using video communications between 2012 to 2013 according to the 2013 Online Video Survey and Trends Report. Eighty-one percent of marketers were actively creating web video marketing campaigns in 2012; 93 percent have launched online video marketing efforts in 2013. Read the full article »

Video Marketing: Why It’s Good For Your Business

| | Business 2 Community - Emily Wilson
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Video marketing and video communications are a cost-effective way for organizations to reach prospective customers. For small business, video communications can help to convey compelling information to target audiences. It is important to grab viewer attention within the first ten seconds of a video. Twenty percent of viewers will click away within the first ten seconds if content is not interesting. Read the full article »