Video Marketing: Why It’s Good For Your Business

Video marketing and video communications are a cost-effective way for organizations to reach prospective customers. For small business, video communications can help to convey compelling information to target audiences. It is important to grab viewer attention within the first ten seconds of a video. Twenty percent of viewers will click away within the first ten seconds if content is not interesting. Read the full article »

Charities Try Provocative Ads to Attract Attention

Video communications, including video email and social video marketing, can help nonprofit organizations raise awareness. In the competitive marketplace for donations and volunteers, nonprofits are increasingly turning to cost-effective marketing tactics that can have a direct impact on audience engagement. Read the full article »

Video brand journalism reaps big results at Virginia Tech

Institutions should consider incorporating video journalism to increase media coverage and awareness. Virginia Tech's Outreach and International Affairs division uses video communications to secure media coverage and in promotion of major events. Video content is more apt to be shared among viewers and video can be a good way to get external media outlets to cover events and promotions. Read the full article »

Move Beyond Awareness with Interactive Video

Most marketers are not realizing the full impact of video communications. Effective web video content is developed for the online, digital experience. Repurposed :30-second television spots do not engage online viewers. Interactive video, which can both increase SEO and engage viewers, is one format perfectly suited for the digital viewing environment. Read the full article »

Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

Analysts predict that within the next ten years, video communications will comprise 90 percent of all digital communications. Organizations need to incorporate video content into the marketing mix. The versatility of video communications make this an ideal format for web-based marketing initiatives. Read the full article »

Video captures executive messages for all staff to hear

Video content can be an ideal format for delivering internal employee communications. Companies such as Praxair find that video communications help facilitate the ability to communicate clearly to different employees at the same time. Organizations create video content ranging from executive briefings to quarterly earnings reports through training and employee benefits information. Read the full article »

Third Annual Business Video Marketing Survey and Trends Report

The 2013 Online Video Marketing Survey and Business Video Trends Report found that 93 percent of organizations actively create and distribute video communications. The third annual report, sponsored by the Web Video Marketing Coucnil and ReelSEO, contains feedback from over 600 marketing professionals. The survey found that web video marketing budgets have increased 70 percent between 2012 to 2013. Read the full article »

The Secret to Using Video for Customer Service

Organizations can utilize video communications for a range of customer service functions. During the pre-sale phase, videos showing a product or service in use can increase sales. Post sales, video FAQs and video Q&A content can be used to help build a personal relationship with customers. Read the full article »

Why Landing Pages That Work Have Video

Video communications can make landing pages more engaging. Landing pages are an idea marketing tool that can be used for email marketing, blog posts and digital advertising. Video content helps to quickly engage viewers. Clear calls-to-action on video landing pages help to convert visitors into customers. Finally, the portable nature of video landing pages make this an ideal format for viewers to virally share either through email or within social media networks. Read the full article »

Dockers Shoppable Video Aims at Millennial Males

A video communications campaign for Levi Strauss' Dockers brand users interactive video content to reach Millennial males. The "Don't Sell Out" video communications initiative is an attempt to re-introduce the target audience to the Dockers apparel line. Read the full article »

Infographic: The Future of Marketing is Video, Video, Video

Seventy-percent of the Web population interacts with video communications. Video content is the most effective digital format for marketing and communications. Read the full article »

Effective Strategies for Video Marketing – Why and How

Video communications enable marketers to engage audiences through effective story telling. The use of visual cues can make collateral content 43 percent more effective according to research from 3M. Also, including interactive features into web video marketing content can help viewers take action. Read the full article »

Dollar Shave Club Lands $12 Million Investment to Dramatically Expand Product Portfolio

A simple video communications helped establish the Dollar Shave Club. One video helped Dollar Shave club grow to 330,000 subscribers who purchase products on a monthly or bi-monthly basis. The eCommerce retailer recently announced that it raised $12 million in a Series B investment round. Read the full article »

Why Video Marketing is Important

Even though over 85 percent of American Web users watch online video, only 24 percent of brands actively create video communications. Video marketing increases audience engagement. Product videos can increase eCommerce sales by 174 percent. Read the full article »

Infographic: Why Your Brand Needs Video

Web users will spend 88 percent more time interacting with websites that contain video communications compared to websites with plain static content. This is one of the many reasons that organizations need to incorporate video communications into the marketing mix. Professionally produced video content generates a 24.7 point lift in share of choice and a 16 point increase for brands. Read the full article »

Content Takes a Notable Share of Marketer Budgets

A report published by Unisphere Research found that 60 percent of marketers devote budget to video communications for content marketing. Eighty-seven percent of respondents to the survey said that they create video communications content in-house. Read the full article »

Six Reasons To Create An Online Video Strategy

Organizations should be developing video communications to capture viewers attention. Three-quarters of the US population regularly watch online videos. According to Digitas, 49 percent of viewers are apt to watch social video content shared across social media sites. The audiovisual nature of digital video enables communicators to enhance messaging beyond static text. Read the full article »

How Retailers Can Use Video for E-Commerce

Video communications are imperative to the eCommerce experience. A study recently conducted by Invodo and the e-tailing group found that more than 50 percent of consumers are more confident about their eCommerce purchases after viewing video content. Video communications can increase a shopper's purchases by more than 174 percent. Read the full article »

Why Marriott Bets on Video

Co-creation, authenticity and serendipitous discovery are three keys to successful video communications. Marriott believes that digital video communications need to focus on more than just a delivery of brand messaging. The hotel chain understands that consumers are increasingly drawn to web video content and brands need to consider developing video content that is personal to the viewing audience. Read the full article »

Dow Chemical spotlights video communications strategy

Video communications enable organizations to communicate to employees in a cost-effective and timely manner. Dow Chemical uses video communications for corporate-level information sharing, such as quarterly financial reports and employee benefits information, to micro level content including office safety. Read the full article »