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Video Communications Articles, Trends, Tools, Strategies & Best Practices
Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.
The 2013 Online Video Marketing Survey and Business Trends Report authored by the Web Video Marketing Council and ReelSEO has made a tremendous impact within the marketing industry. The results of this survey, sponsored by Flimp Media, found that 93 percent of marketers current use video communications as part of their integrated digital marketing communications. Sixty percent of respondents actively create and distribute video email marketing messages.
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Spending for video communications, including social video marketing and online video ads, continues to grow within the US computing products and consumer industry segments. According to Unruly Media, technology-related companies represent 17.8 percent of the total online video ads shared via social media networks. It is estimated that marketers will spend up to 20 percent of their digital budgets on online and mobile video ads promoting tech-related organizations.
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There was a 12 percent increase in the numbers of marketers using video communications between 2012 to 2013 according to the 2013 Online Video Survey and Trends Report. Eighty-one percent of marketers were actively creating web video marketing campaigns in 2012; 93 percent have launched online video marketing efforts in 2013.
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Video marketing and video communications are a cost-effective way for organizations to reach prospective customers. For small business, video communications can help to convey compelling information to target audiences. It is important to grab viewer attention within the first ten seconds of a video. Twenty percent of viewers will click away within the first ten seconds if content is not interesting.
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Video communications, including video email and social video marketing, can help nonprofit organizations raise awareness. In the competitive marketplace for donations and volunteers, nonprofits are increasingly turning to cost-effective marketing tactics that can have a direct impact on audience engagement.
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Institutions should consider incorporating video journalism to increase media coverage and awareness. Virginia Tech's Outreach and International Affairs division uses video communications to secure media coverage and in promotion of major events. Video content is more apt to be shared among viewers and video can be a good way to get external media outlets to cover events and promotions.
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Forrester Blogs - Anthony Mullen's Blog - Anthony Mullen
Most marketers are not realizing the full impact of video communications. Effective web video content is developed for the online, digital experience. Repurposed :30-second television spots do not engage online viewers. Interactive video, which can both increase SEO and engage viewers, is one format perfectly suited for the digital viewing environment.
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Analysts predict that within the next ten years, video communications will comprise 90 percent of all digital communications. Organizations need to incorporate video content into the marketing mix. The versatility of video communications make this an ideal format for web-based marketing initiatives.
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Video content can be an ideal format for delivering internal employee communications. Companies such as Praxair find that video communications help facilitate the ability to communicate clearly to different employees at the same time. Organizations create video content ranging from executive briefings to quarterly earnings reports through training and employee benefits information.
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The 2013 Online Video Marketing Survey and Business Video Trends Report found that 93 percent of organizations actively create and distribute video communications. The third annual report, sponsored by the Web Video Marketing Coucnil and ReelSEO, contains feedback from over 600 marketing professionals. The survey found that web video marketing budgets have increased 70 percent between 2012 to 2013.
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Organizations can utilize video communications for a range of customer service functions. During the pre-sale phase, videos showing a product or service in use can increase sales. Post sales, video FAQs and video Q&A content can be used to help build a personal relationship with customers.
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Video communications can make landing pages more engaging. Landing pages are an idea marketing tool that can be used for email marketing, blog posts and digital advertising. Video content helps to quickly engage viewers. Clear calls-to-action on video landing pages help to convert visitors into customers. Finally, the portable nature of video landing pages make this an ideal format for viewers to virally share either through email or within social media networks.
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A video communications campaign for Levi Strauss' Dockers brand users interactive video content to reach Millennial males. The "Don't Sell Out" video communications initiative is an attempt to re-introduce the target audience to the Dockers apparel line.
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Seventy-percent of the Web population interacts with video communications. Video content is the most effective digital format for marketing and communications.
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Video communications enable marketers to engage audiences through effective story telling. The use of visual cues can make collateral content 43 percent more effective according to research from 3M. Also, including interactive features into web video marketing content can help viewers take action.
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A simple video communications helped establish the Dollar Shave Club. One video helped Dollar Shave club grow to 330,000 subscribers who purchase products on a monthly or bi-monthly basis. The eCommerce retailer recently announced that it raised $12 million in a Series B investment round.
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Even though over 85 percent of American Web users watch online video, only 24 percent of brands actively create video communications. Video marketing increases audience engagement. Product videos can increase eCommerce sales by 174 percent.
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Web users will spend 88 percent more time interacting with websites that contain video communications compared to websites with plain static content. This is one of the many reasons that organizations need to incorporate video communications into the marketing mix. Professionally produced video content generates a 24.7 point lift in share of choice and a 16 point increase for brands.
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A report published by Unisphere Research found that 60 percent of marketers devote budget to video communications for content marketing. Eighty-seven percent of respondents to the survey said that they create video communications content in-house.
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MediaPost's Online Video Insider - John Fitzgerald
Organizations should be developing video communications to capture viewers attention. Three-quarters of the US population regularly watch online videos. According to Digitas, 49 percent of viewers are apt to watch social video content shared across social media sites. The audiovisual nature of digital video enables communicators to enhance messaging beyond static text.
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There was a 12 percent increase in the numbers of marketers using video communications between 2012 to 2013 according to the 2013 Online Video Survey and Trends Report. Eighty-one percent of marketers were actively creating web video marketing campaigns in 2012; 93 percent have launched online video marketing efforts in 2013.
Read the full article »
Video communications, including video email and social video marketing, can help nonprofit organizations raise awareness. In the competitive marketplace for donations and volunteers, nonprofits are increasingly turning to cost-effective marketing tactics that can have a direct impact on audience engagement.
Read the full article »
Institutions should consider incorporating video journalism to increase media coverage and awareness. Virginia Tech's Outreach and International Affairs division uses video communications to secure media coverage and in promotion of major events. Video content is more apt to be shared among viewers and video can be a good way to get external media outlets to cover events and promotions.
Read the full article »
Analysts predict that within the next ten years, video communications will comprise 90 percent of all digital communications. Organizations need to incorporate video content into the marketing mix. The versatility of video communications make this an ideal format for web-based marketing initiatives.
Read the full article »