Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Video Marketing: Why It’s Good For Your Business

| | Business 2 Community - Emily Wilson
facebook
twitter
linkedin
Video marketing and video communications are a cost-effective way for organizations to reach prospective customers. For small business, video communications can help to convey compelling information to target audiences. It is important to grab viewer attention within the first ten seconds of a video. Twenty percent of viewers will click away within the first ten seconds if content is not interesting. Read the full article »

Charities Try Provocative Ads to Attract Attention

| | The New York Times - David Wallis
facebook
twitter
linkedin
Video communications, including video email and social video marketing, can help nonprofit organizations raise awareness. In the competitive marketplace for donations and volunteers, nonprofits are increasingly turning to cost-effective marketing tactics that can have a direct impact on audience engagement. Read the full article »

Video brand journalism reaps big results at Virginia Tech

| | Ragan.com - Russell Working
facebook
twitter
linkedin
Institutions should consider incorporating video journalism to increase media coverage and awareness. Virginia Tech's Outreach and International Affairs division uses video communications to secure media coverage and in promotion of major events. Video content is more apt to be shared among viewers and video can be a good way to get external media outlets to cover events and promotions. Read the full article »

Move Beyond Awareness with Interactive Video

| | Forrester Blogs - Anthony Mullen's Blog - Anthony Mullen
facebook
twitter
linkedin
Most marketers are not realizing the full impact of video communications. Effective web video content is developed for the online, digital experience. Repurposed :30-second television spots do not engage online viewers. Interactive video, which can both increase SEO and engage viewers, is one format perfectly suited for the digital viewing environment. Read the full article »

Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

| | Content Marketing Institute - Justin Park
facebook
twitter
linkedin
Analysts predict that within the next ten years, video communications will comprise 90 percent of all digital communications. Organizations need to incorporate video content into the marketing mix. The versatility of video communications make this an ideal format for web-based marketing initiatives. Read the full article »

Video captures executive messages for all staff to hear

| | Ragan.com - Russell Working
facebook
twitter
linkedin
Video content can be an ideal format for delivering internal employee communications. Companies such as Praxair find that video communications help facilitate the ability to communicate clearly to different employees at the same time. Organizations create video content ranging from executive briefings to quarterly earnings reports through training and employee benefits information. Read the full article »

Third Annual Business Video Marketing Survey and Trends Report

| | Flimp Blog - Wayne Wall
facebook
twitter
linkedin
The 2013 Online Video Marketing Survey and Business Video Trends Report found that 93 percent of organizations actively create and distribute video communications. The third annual report, sponsored by the Web Video Marketing Coucnil and ReelSEO, contains feedback from over 600 marketing professionals. The survey found that web video marketing budgets have increased 70 percent between 2012 to 2013. Read the full article »

The Secret to Using Video for Customer Service

| | Small Business Trends - Barry Moltz
facebook
twitter
linkedin
Organizations can utilize video communications for a range of customer service functions. During the pre-sale phase, videos showing a product or service in use can increase sales. Post sales, video FAQs and video Q&A content can be used to help build a personal relationship with customers. Read the full article »

Why Landing Pages That Work Have Video

| | Business 2 Community - Ben Bernstein
facebook
twitter
linkedin
Video communications can make landing pages more engaging. Landing pages are an idea marketing tool that can be used for email marketing, blog posts and digital advertising. Video content helps to quickly engage viewers. Clear calls-to-action on video landing pages help to convert visitors into customers. Finally, the portable nature of video landing pages make this an ideal format for viewers to virally share either through email or within social media networks. Read the full article »

Dockers Shoppable Video Aims at Millennial Males

| | ClickZ - Mary Lisbeth D'Amico
facebook
twitter
linkedin
A video communications campaign for Levi Strauss' Dockers brand users interactive video content to reach Millennial males. The "Don't Sell Out" video communications initiative is an attempt to re-introduce the target audience to the Dockers apparel line. Read the full article »

Effective Strategies for Video Marketing – Why and How

| | Flimp Blog - Asher Elran
facebook
twitter
linkedin
Video communications enable marketers to engage audiences through effective story telling. The use of visual cues can make collateral content 43 percent more effective according to research from 3M. Also, including interactive features into web video marketing content can help viewers take action. Read the full article »

Why Video Marketing is Important

| | Flimp Blog - Wayne Wall
facebook
twitter
linkedin
Even though over 85 percent of American Web users watch online video, only 24 percent of brands actively create video communications. Video marketing increases audience engagement. Product videos can increase eCommerce sales by 174 percent. Read the full article »

Infographic: Why Your Brand Needs Video

| | Latergy Social Video - Larry Thomas
facebook
twitter
linkedin
Web users will spend 88 percent more time interacting with websites that contain video communications compared to websites with plain static content. This is one of the many reasons that organizations need to incorporate video communications into the marketing mix. Professionally produced video content generates a 24.7 point lift in share of choice and a 16 point increase for brands. Read the full article »

Six Reasons To Create An Online Video Strategy

| | MediaPost's Online Video Insider - John Fitzgerald
facebook
twitter
linkedin
Organizations should be developing video communications to capture viewers attention. Three-quarters of the US population regularly watch online videos. According to Digitas, 49 percent of viewers are apt to watch social video content shared across social media sites. The audiovisual nature of digital video enables communicators to enhance messaging beyond static text. Read the full article »

How Retailers Can Use Video for E-Commerce

| | MarketingProfs - Mike Molinari
facebook
twitter
linkedin
Video communications are imperative to the eCommerce experience. A study recently conducted by Invodo and the e-tailing group found that more than 50 percent of consumers are more confident about their eCommerce purchases after viewing video content. Video communications can increase a shopper's purchases by more than 174 percent. Read the full article »

Why Marriott Bets on Video

| | Digiday - Josh Sternberg
facebook
twitter
linkedin
Co-creation, authenticity and serendipitous discovery are three keys to successful video communications. Marriott believes that digital video communications need to focus on more than just a delivery of brand messaging. The hotel chain understands that consumers are increasingly drawn to web video content and brands need to consider developing video content that is personal to the viewing audience. Read the full article »

Dow Chemical spotlights video communications strategy

| | Ragan.com - Russell Working
facebook
twitter
linkedin
Video communications enable organizations to communicate to employees in a cost-effective and timely manner. Dow Chemical uses video communications for corporate-level information sharing, such as quarterly financial reports and employee benefits information, to micro level content including office safety. Read the full article »