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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Is Video Marketing the Practical Option?

| | Ember Television Blog
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Video communications are no longer a novelty tactic. Organizations need to focus on web video marketing, especially as it pertains to customer acquisition and customer retention. Video communications have a direct impact on generating a return on investment. Read the full article »

4 Viral Tips From the Music Video Man

| | Direct Marketing News - Al Urbanski
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Short-form, emotional video communications are the most apt to reach an audience via viral video channels. It is important for video content to be distributed via social media networks. Additionally, it is not unusual to have a direct call to action that motivates viewers to share the video communications. Read the full article »

New Limelight Survey Reveals Criticality of Video in Driving Audience Engagement and Conversion—Managing and Distributing Video Across Multiple Devices Remains a Key Challenge

| | Bulldog Reporter - Daily 'Dog
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Video communications are critical in the retention and growth of customers, according to a new survey released by Limelight Networks. Eighty-one percent of respondents said video is either extremely important or important in communicating with customers. Seventy-seven percent of respondents are concerned with the delivery of digital video communications across multiple devices, with 69 percent concerned with the delivery of mobile video marketing content. Read the full article »

Viral Video Marketing 101: A Look Into “The Science of Sharing”

| | Business 2 Community - Alex Sobal
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According to Unruly's "The Science of Sharing," branded video communications can help organizations penetrate a noisy digital marketing landscape and reach target consumers. After watching branded video content, consumers were 97 percent more apt to make a purchase compared to consumers who didn't engage with video communications. Read the full article »

Target turns to YouTube to reach Millennials

| | SFGate - Minneapolis Star-Tribune
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In an attempt to reach college students, Target featured live-stream videos of five YouTube personalities in video communications posted to BullseyeUniversity.com. Live-stream video content is an effective way to reach Millennials as the videos are able to penetrate the tough-to-reach demographic. Read the full article »

Orapup: How Video Sold $1 Million In Merchandise Before Going Into Production

| | MediaPost's SearcBlog - Laurie Sullivan
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Instructional video communications created by Orabrush's Orapup dog tongue cleaner helped the company sell more than $1 million worth of product before the prototype was even created. Orabrush created video communications that demonstrated how a dog owner could use Orapup to clean a dog's tongue. Targeting online video viewers 45 years of age and older, the company knew it needed to create compelling video content to engage viewers. Video SEO was also leverage to help potential customers locate the video content. Read the full article »

The Top Video Marketing Mistakes (and Solutions)

| | ReelSEO - Solomon Thimothy
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Video communications play an essential role in successful digital marketing campaigns. It is important for marketers to dedicate budget to both the production and distribution of video content. Marketers need to develop video communications that effectively convey information to attract and retain viewers. Read the full article »

Video Is No Laughing Matter

| | DMN Direct Line Blog - Al Urbanski
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For successful video communications campaigns, consider creating video content that emotionally resonates with the target audience. From a distribution standpoint, 25 percent of video communications are shared within the first three days immediately after launch. Most viewers virally share video content on Wednesday and Friday. Read the full article »

Video ‘Rules’ For Online Marketers, According to Just-Released, Video Content Marketing Survey

| | Social Video - Larry Thomas
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A survey conducted to assess the impact of video communications found that 40 percent of marketers said their video budgets for the second half of 2013 will be larger than the same period during 2012. Respondents noted that successful video communications campaigns utilize video content that is relevant to the target audience. The ability to view video content across mobile devices is also an essential component to ensure that web video marketing campaigns generate a strong ROI. Read the full article »

7 Habits of Highly Effective Online Video

| | iMedia Connection Blog - George Hammer
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Brands can adapt their marketing content to fit a video communications strategy by creating content that engages viewers in a conversation. While some control over the ad unit's placement may need to be conceded, giving an audience the choice over the types of ads to interact with will improve audience engagement. Read the full article »

Future Leaders Will Use More Workplace Video: Majority of Aspiring Executives See a Big Future for Video in the Workplace To Connect with Teams and Customers, New Cisco Global Survey Reveals

| | Bulldog Reporter Daily 'Dog
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Eigthy-seven percent of young executives believe that video communications have a significant and positive impact on an organization according to the "2013 Cisco Global Young Executives' Video Attitudes Study." Additonally, three out of five surveyed believe that they will utilize more video communications within the next five to ten years. Read the full article »

Ford Videos Tout Mustang's 50th

| | Marketing Daily - Karl Greenberg
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As part of the 50th anniversary of the Mustang, Ford Motor company has launched the "Mustang Countdown" video communications series. Designed to appeal to Mustang enthusiasts, the video content will focus on the nameplate's history and cultural impact. Read the full article »

Irritated? He Knows How You Feel

| | The New York Times - Andrew Adam Newman
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Tennis champion John McEnroe is appearing in a series of branded video communications for the Dove Men+Care line. The video communications also in support of Dove Men+Care's sponsorship of the 2013 New York City Marathon. As branded video content, the McEnroe spots were designed to entertain instead of solely promoting the Dove Men+Care products. Read the full article »

Case Study: NIVEA Uses Humor to Get Men to Face Grooming Facts

| | eMarketer
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The NIVEA MEN skincare brand created an eight-episode comedy series that served as the basis of a video communications campaign. "Just Face It" featured comedian Damon Wayans, Jr. dealing with daily irritations. The video content generated more than 3 million video views and netted over 270,000 pageviews at MadeMan.com. Read the full article »

10 Websites Using Video Ridiculously Well

| | Pixel77 - Rob
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Video content integrated into websites can help retain visitors. Additionally, video communications have been proven to "upsell" audiences, due to the ability to convey information via audio and visual methods. Finally, video content helps increase website SEO. Read the full article »

Why Video Is So Important To the Future of Marketing

| | ReelSEO - Jason Thibeault, Sr.
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Web video communications enable organizations to leverage technologies to easily market with video content. Consequently, marketers are now creating video content that engages viewers, instead of just producing videos that talk to an audience. Video communications enable organizations to develop and foster relationships. Read the full article »