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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

3 Ways to Use Online Video in Small Business Marketing

| | Small Business Trends - Megan Totka
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According to Accenture, 90 percent of consumers worldwide watch digital video communications. Small businesses can create video communications that educate customers and compliment other marketing initiatives. Web video productions including behind the scenes tours and customer testimonials are different ways businesses can create web video marketing messages. Read the full article »

A Brand Manager's Video Campaign Checklist

| | MediaPost's Online Video Insider - Tom Yu
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A through video communications marketing strategy should include the establishment of specific campaign goals and objectives. It is important that the video content be created for the digital viewing experience. Additionally, online video advertising will be most effective if viewer targeting capabilities are leveraged. Read the full article »

There's a hole in your video plan

| | iMedia Connection Blog - Jeremy Ozen
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Digital video communications are essential for organizations trying to reach audiences. Marketers may need to use an array of tactics, including online video advertising, social video and video email, to gain viewer attention. Read the full article »

Your House Is Ready For Its Close-Up

| | The Wall Street Journal - Candace Jackson
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Fourteen percent of retail home sellers used video communications in 2012 to facilitate the sale according to data from the National Association of Realtors. Only nine percent of home sellers were creating video communications for home sales in 2011. Read the full article »

Vine gets better with age: How screens, speed and networks are changing the future of online video

| | GigaOM - Om Malik
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Social video networks have changed the way video communications are created and distributed. How video content is viewed, how much time viewers spend watching content and the ease of connectivity and connectedness in accessing digital video are three key components to video communications. Vine and other social video applications may be the ultimate "lean in" format for marketers trying to engage audiences. Read the full article »

The State of Video in 2013 [Video Infographic]

| | MarketingProfs - Jose Sanchez
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Eighty-seven percent of marketers use video communications as part of the marketing mix. Over 40 billion videos are streamed each month in the United States, engaging over one-quarter of the adult population. Online video advertising is expected to reach $6.3 billion in total spending by 2015. Read the full article »

Pop Stars Embrace Videos, Hashtags to Push Fragrances

| | ClickZ - Lisa Lacy
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Interactive video by production boutique Light of Day created a video communications campaign in support of Taylor Swift's new "Taylor" perfume. The web video marketing campaign contained a a social video element that encouraged users to interact with the creative video content. Read the full article »

1 in 10 Online Americans Recently Shared A Brand’s Video

| | MarketingCharts
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A survey conducted by Ispos One Thinking Exchange this past March found that women were the most apt to share video communications. Thirteen percent of American women have shared video content. Compared to 24 different countries tracked by the survey, Americans were less likely to share video content. Read the full article »

Is Video Marketing the Practical Option?

| | Ember Television Blog
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Video communications are no longer a novelty tactic. Organizations need to focus on web video marketing, especially as it pertains to customer acquisition and customer retention. Video communications have a direct impact on generating a return on investment. Read the full article »

4 Viral Tips From the Music Video Man

| | Direct Marketing News - Al Urbanski
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Short-form, emotional video communications are the most apt to reach an audience via viral video channels. It is important for video content to be distributed via social media networks. Additionally, it is not unusual to have a direct call to action that motivates viewers to share the video communications. Read the full article »

New Limelight Survey Reveals Criticality of Video in Driving Audience Engagement and Conversion—Managing and Distributing Video Across Multiple Devices Remains a Key Challenge

| | Bulldog Reporter - Daily 'Dog
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Video communications are critical in the retention and growth of customers, according to a new survey released by Limelight Networks. Eighty-one percent of respondents said video is either extremely important or important in communicating with customers. Seventy-seven percent of respondents are concerned with the delivery of digital video communications across multiple devices, with 69 percent concerned with the delivery of mobile video marketing content. Read the full article »

Viral Video Marketing 101: A Look Into “The Science of Sharing”

| | Business 2 Community - Alex Sobal
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According to Unruly's "The Science of Sharing," branded video communications can help organizations penetrate a noisy digital marketing landscape and reach target consumers. After watching branded video content, consumers were 97 percent more apt to make a purchase compared to consumers who didn't engage with video communications. Read the full article »

Target turns to YouTube to reach Millennials

| | SFGate - Minneapolis Star-Tribune
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In an attempt to reach college students, Target featured live-stream videos of five YouTube personalities in video communications posted to BullseyeUniversity.com. Live-stream video content is an effective way to reach Millennials as the videos are able to penetrate the tough-to-reach demographic. Read the full article »

Orapup: How Video Sold $1 Million In Merchandise Before Going Into Production

| | MediaPost's SearcBlog - Laurie Sullivan
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Instructional video communications created by Orabrush's Orapup dog tongue cleaner helped the company sell more than $1 million worth of product before the prototype was even created. Orabrush created video communications that demonstrated how a dog owner could use Orapup to clean a dog's tongue. Targeting online video viewers 45 years of age and older, the company knew it needed to create compelling video content to engage viewers. Video SEO was also leverage to help potential customers locate the video content. Read the full article »

The Top Video Marketing Mistakes (and Solutions)

| | ReelSEO - Solomon Thimothy
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Video communications play an essential role in successful digital marketing campaigns. It is important for marketers to dedicate budget to both the production and distribution of video content. Marketers need to develop video communications that effectively convey information to attract and retain viewers. Read the full article »

Video Is No Laughing Matter

| | DMN Direct Line Blog - Al Urbanski
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For successful video communications campaigns, consider creating video content that emotionally resonates with the target audience. From a distribution standpoint, 25 percent of video communications are shared within the first three days immediately after launch. Most viewers virally share video content on Wednesday and Friday. Read the full article »