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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

The begining: How to use video in marketing

| | The Washington Times - Courtney Gordner
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Eighty-one percent of senior marketing executives currently utilize video communications. Web video productions should be a part of every organization's marketing plan. For promotional programs, web video marketing is an essential format to communicate with audiences. Read the full article »

Green Giant Goes 'X-Rated' in Web Videos

| | Advertising Age - E.J. Schultz
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"Caught in the Act - Extra Vegetable Affair" from Green Giant is a new edgy video communications campaign with weight-management, not extramarital affairs, as the key measure. The video content was designed to broaden the vegetable brand's reach from moms to millennial women. Read the full article »

Internal video: When and where employees want it

| | Ragan.com - Russell Working
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Video communications shared via video email are changing the way organizations communicate with employees. While the web video production quality can range from amateur to professional quality, internal video communications enable companies to rapidly share information with employees. Read the full article »

8 Legitimate Reasons Why Your Business Video Marketing Plan Isn’t Working

| | Flimp Blog - Wayne Wall
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There are a number of reasons why web video marketing and video communications initiatives do not generate optimal results. When organizations use video content that is too long or not direct in messaging, viewers will not engage. While video marketing content does not need to adhere Hollywoood-level production standards, web video productions do need to be "watchable." Viewers will not watch videos that are poorly edited or uninteresting. Read the full article »

Too Many Brands Expect Viral Video Magic

| | Adweek - Michael Litt
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The biggest mistake brand web video marketers make is to aim to create viral video communications. Rarely does a single branded digital video reach a mass audience. It is more effective to develop a web video marketing strategy that includes a series of videos seeded through a mutli-pronged distribution strategy that may include social video and video email messages. Read the full article »

7 Ways Interactive Video Postcards Can Help Your Business

| | Flimp Blog - Wayne Wall
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Video postcards fit into many content marketing initiatives. Video postcards are video communications with unique visual designs that engage viewers with interactive features. These video communications are ideal to share via social media sites. Many viewers, in turn, will share video postcards either within social networking sites or via video emails. Read the full article »

3 Ways to Use Online Video in Small Business Marketing

| | Small Business Trends - Megan Totka
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According to Accenture, 90 percent of consumers worldwide watch digital video communications. Small businesses can create video communications that educate customers and compliment other marketing initiatives. Web video productions including behind the scenes tours and customer testimonials are different ways businesses can create web video marketing messages. Read the full article »

A Brand Manager's Video Campaign Checklist

| | MediaPost's Online Video Insider - Tom Yu
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A through video communications marketing strategy should include the establishment of specific campaign goals and objectives. It is important that the video content be created for the digital viewing experience. Additionally, online video advertising will be most effective if viewer targeting capabilities are leveraged. Read the full article »

There's a hole in your video plan

| | iMedia Connection Blog - Jeremy Ozen
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Digital video communications are essential for organizations trying to reach audiences. Marketers may need to use an array of tactics, including online video advertising, social video and video email, to gain viewer attention. Read the full article »

Your House Is Ready For Its Close-Up

| | The Wall Street Journal - Candace Jackson
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Fourteen percent of retail home sellers used video communications in 2012 to facilitate the sale according to data from the National Association of Realtors. Only nine percent of home sellers were creating video communications for home sales in 2011. Read the full article »

Vine gets better with age: How screens, speed and networks are changing the future of online video

| | GigaOM - Om Malik
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Social video networks have changed the way video communications are created and distributed. How video content is viewed, how much time viewers spend watching content and the ease of connectivity and connectedness in accessing digital video are three key components to video communications. Vine and other social video applications may be the ultimate "lean in" format for marketers trying to engage audiences. Read the full article »

The State of Video in 2013 [Video Infographic]

| | MarketingProfs - Jose Sanchez
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Eighty-seven percent of marketers use video communications as part of the marketing mix. Over 40 billion videos are streamed each month in the United States, engaging over one-quarter of the adult population. Online video advertising is expected to reach $6.3 billion in total spending by 2015. Read the full article »

Pop Stars Embrace Videos, Hashtags to Push Fragrances

| | ClickZ - Lisa Lacy
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Interactive video by production boutique Light of Day created a video communications campaign in support of Taylor Swift's new "Taylor" perfume. The web video marketing campaign contained a a social video element that encouraged users to interact with the creative video content. Read the full article »

1 in 10 Online Americans Recently Shared A Brand’s Video

| | MarketingCharts
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A survey conducted by Ispos One Thinking Exchange this past March found that women were the most apt to share video communications. Thirteen percent of American women have shared video content. Compared to 24 different countries tracked by the survey, Americans were less likely to share video content. Read the full article »

Is Video Marketing the Practical Option?

| | Ember Television Blog
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Video communications are no longer a novelty tactic. Organizations need to focus on web video marketing, especially as it pertains to customer acquisition and customer retention. Video communications have a direct impact on generating a return on investment. Read the full article »