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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Speaking Video: How Businesses Are Communicating with Customers Today

| | Forbes
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In today’s video-first world, it’s no surprise that more and more businesses are switching their focus to match the demands of their audiences. The majority of millennial consumers prefer getting information in video format across platforms like Facebook, Instagram and Twitter. But video isn’t a brand-new world to navigate—it’s a way to amplify your existing marketing strategy. It’s as simple as taking your current social media efforts like blog posts or emails and reworking them into video... Read the full article »

A Cheat Sheet to Get Your Team Using Video at the Office

| | Martech Advisor
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Video accounts for 74 percent of all online traffic, and nearly two-thirds of millennials say they prefer video to text. Nearly two-thirds of executives (i.e. decision makers) prefer video to text on the same topic. User-made videos are quietly becoming the predominant way of communicating, trumping even text and written emails. In the workplace, the returns of using video as a communication tool—whether in the form of live streams or quick pre-recorded clips shared via email—can be huge... Read the full article »

Encourage More Videos at Work

| | Wilmington Biz
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Using video technology can increase productivity as well as reduce operational costs. Plus, face-to-face interaction (even through video) can strengthen relationships with employees and customers better than by connecting through voice alone. Instead of spending money traveling for meetings, you can use video calls to save time, expensive airfare, hotel costs, and even help the environment by eliminating the greenhouse gases created by travel... Read the full article »

Making Video Work for Your Brand

| | The Media Online
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What video type works best for a brand? Corporate videos are a great idea for introducing people to your brand, but there’s more to a video than that. Corporate videos are like a brochure—you have to show it to people. Finding the consumer’s interest is crucial when plotting your video strategy and finding a way to introduce potential clients to your brand in a unique, interesting way will help you stand out... Read the full article »

Here’s Why Video Is the Future of Content Marketing

| | The Next Web
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Virtually, there are no boundaries on where, how and when people interact with content. Video content stats show it’s becoming one of the best marketing mediums out there. After all, it’s cheap, it’s accessible to everyone and, if executed correctly, it has the best ROI. It’s great to have multiple platforms to show your video content on and it’s greater to have the kind of content everyone loves, shares and engages with. Another reason video is the future of content marketing is the rebirth of corporate video... Read the full article »

Why You Need to Start Using Video

| | Tire Review
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Video isn’t going away. It’s only going to become more ubiquitous. The good news is that it’s also becoming more natural and organic. The combination of social media and video is giving companies more access to their customers. Mobile platforms are providing more access because of the flexibility they provide in capturing and streaming live events... Read the full article »

How to Bolster Corporate Communications Through Video

| | PR Daily
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Everywhere you look, people are watching YouTube videos on their smartphones and laptops. The question is how to use video in internal communications. Even as communicators realize they should use the visual format, they’re not always sure how to do so successfully. Video webcasts were a major part of what led to a 13 percent increase in engagement in one year at GoDaddy, says Kim Clark, director of their internal communications... Read the full article »

The Insider’s Guide to Choosing an Explainer Video Production Company [Infographic]

| | Marketing Profs
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As you're planning resources for the video, this infographic suggests that production of an average explainer video break down into 11% of time spent on the initial design, 16% on the script and voiceovers, 55% on the animation and design, 16% on production, and 2% on editing. Perhaps most important, it suggests finding a partner you’re comfortable working with—a partner that understands your needs and has produced previous explainer videos you like... Read the full article »

4 Reasons Why Your Business Should Invest in Corporate Videos

| | Business Computing World
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To remain a market leader in the cut-throat world of the Internet, you need to consider how to tap into emerging technologies. Corporate videos are nothing new, but the growth of social media means the potential to reach new audiences through visual content has risen considerably over the last decade. Invest in corporate videos and evolve, or risk being left behind... Read the full article »

Communications Tactics You Should Be Using Internally to Help Your Own Team

| | Ad Week
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Videos can cover a range of situations and communication styles, proving effective when managing delicate situations like shifts in policy or overall mission. Having videos ready to present an overarching change allows leaders to better “read the room” and respond to concerns and nonverbal cues that they may otherwise miss when preoccupied with delivering the message. Videos can be created in a variety of styles to capture the desired mood... Read the full article »

Why Video Is No Longer Optional

| | Triple Pundit
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Vern Oakley, who authored the book, Leadership in Focus: Bringing Out Your Best on Camera, made it clear that video is no longer optional for organizations. It’s now a requirement for leadership communications, marketing, recruiting, onboarding, employee communications, and much more. “Almost every aspect of corporations have a way that videos are used, and I believe that CSR—as the conscience of the organization—needs to be woven into all of these things,”... Read the full article »

How Employee Communications Videos Have Transformed the Workplace

| | Employee Communications Council
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When done right, videos, even employee communication videos, convey a lot more than information. They convey emotion. They convey a higher sense of purpose. They convey excitement and passion, which are critical for organizations looking to foster a sense of trust and loyalty among workers. Videos can serve specialized purposes, too. HR communications videos, for example... Read the full article »

Study: Digital Video Postcard Campaigns are Highly Effective

| | Employee Comms
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These results are very impressive—a 76% engagement rate means that the video email communications are getting through. At the same time, there was a 139% video-viewing rate (1.4 videos watched) and a 147% response rate (1.5 actions taken), showing that some viewers looked at more than one link. These results mean the viewer received information that he or she wanted—viewing rates below 100% would make you think the opposite... Read the full article »