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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Why Video Is So Important To the Future of Marketing

| | ReelSEO - Jason Thibeault, Sr.
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Web video communications enable organizations to leverage technologies to easily market with video content. Consequently, marketers are now creating video content that engages viewers, instead of just producing videos that talk to an audience. Video communications enable organizations to develop and foster relationships. Read the full article »

Create High-ROI Video Content Marketing With Google+ Hangouts on Air

| | Content Marketing Institute - Mary Montserrat-Howlett
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In order for video communications to be successful, web video marketers cannot focus solely on the video production process. Developing a distribution strategy can be as critical as producing the video content. Video distributions should not consist solely of uploading video content to video sharing sites. Read the full article »

Salesforce CMO Michael Lazerow Talks About Customer Companies

| | Adweek - James Cooper
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According to Saleforce Marketing Cloud's Chief Marketing Officer, video communications are the purest form of content. Due in part to the Internet and mobile devices, video communications are no longer relegated to large media companies. Organizations should be using video as it is an endearing, long-form content format that engages audiences. Read the full article »

Infographic: Video Statistics for Marketers

| | Social Video - Larry Thomas
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An Infographic created by Invodo noted that consumers are 40 percent more apt to make a purchase on a mobile device after viewing video communications. Seventy-six percent of marketers plan to add video content to their websites. Video productions will soon account for more than one-third of digital advertising spending. Read the full article »

5 reasons every PR pitch should include video

| | Ragan.com - Pua Sze Yuen
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Video communications can help public relations pitches stand apart. Video is able to quickly explain a story and video content can make organizations more interesting. Additionally, media outlets want to incorporate video content as it increases audience engagement. Read the full article »

Video Statistics: The Marketer's Summary [Infographic]

| | MarketingProfs - Verónica Maria Jarski
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According to Invodo, 60 percent of consumers watch product videos. Shoppers who view video communications are 174 percent more likely to make a purchase. Additionally, 40 percent of consumers who viewed a video said they are more apt to make a purchase on a mobile device. Three out of five consumers will spend 2 minutes watching a product video. Read the full article »

Gone-In-30-Seconds Video Marketing

| | MedaiPost's Online Video Insider - Adam Singolda
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Brands are being to engage with web video marketing communications instead of focusing solely on online video advertising. Video communications and content marketing let organizations tell a story to their target audiences. This represents a huge opportunity to use content to drive engagement. Read the full article »

Unruly: Stop pushing funny, it's not working

| | BizReport - Kristina Knight
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If organizations want video communications to reach an audience through social video and viral video sharing, Unruly Media recommends using video that triggers an emotional response. To reach a viral audience within the first 24 hours after a video has been launched, Unruly said web video marketers need to seed appropriate video content that has been distributed to the correct audiences. Read the full article »

Corporate Video - The Worldwide Billboard

| | Online Post Production Blog - Milo W
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Video communications are rapidly becoming mandatory in today's business environment. Online video content has a pervasive effect on target audiences. The Web Video Marketing Council and Flimp Media found that 72 percent of senior marketing executives believed that prospective customers were more apt to conduct business after viewing video content. Read the full article »

Succeed With Video Content Marketing: 5 Tips and a Case Study

| | Content Marketing Institute - Mark Walker
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Video communications is most effective when organizations strategically use video instead of a "one and down" mentality. Web video marketing should be used as an ongoing communications tactic. Once video content has been created, it can be integrated into websites, used as social media content and distributed via video email marketing campaigns. Read the full article »

Elmer's App, Videos Keep Moms Stuck on the Brand

| | eMarketer
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Messaging directly to the "mom's" demographic, Elmer's Products uses video communications to make the creation of projects simple and inspiring. Elmer's recognizes that parents helping their children with school projects can be a stressful situation. The video communications guide parents through school projects. Moms, in particular, have said this video content is valuable. Read the full article »

So, what the HECK is a Video Postcard?

| | Flimp Blog - Jenn O'Meara
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Video postcards are portable, interactive video communications that contain branding, messaging and calls-to-action. Video postcards can be distributed via video email, shared through social media and embedded into websites and blogs. Viewer engagement rates are up to seven times higher than static email content, with 23 percent of viewers initiating a direct action as a result of the video postcard. Read the full article »