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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

How to Get Your Viral Video More Views

| | Business 2 Community - Mimi Wilfong
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There is not a consistent formula that can be applied for making video communications reach an audience through viral distribution. Historically, viral video sensations tend to either be funny or provocative. One way to help a video reach an audience virally is to encourage viewers to share the video content. Read the full article »

Four Tips to Improve Your Video Content

| | MarketingProfs - Rocky Wallis
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Simple tactics can increase the reach of video communications. The proliferation of mobile devices means it is imperative to keep the mobile experience in mind when creating and distributing video content. Considering creating video emails instead of relying on static text. Video can increase email click-through rates by as much as 96 percent. Finally, incorporate a clear call-to-action within the video. Read the full article »

The Three Most Painful Video Mistakes

| | Brightcove's BrightIdeas - Asia Reid
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Video contents should be easy for viewers to locate. For digital video communications, video needs to be front and center if it is being used to attract and engage viewers. Integrating video content onto the homepage and developing a video portal are two key ways to highlight and feature audiovisual content. Read the full article »

Retail shops need to go online to survive.

| | Media Challenge Productions Blog
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Video communications play an important role in marketing products and services. Retail businesses should create videos that showcase products. The audiovisual content can attract shoppers. Additionally digital video content can help websites rank higher in search results, due in part to video SEO. Read the full article »

Video: The New Elevator Pitch?

| | Business 2 Community - Jon Sooy
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Video communications offer an excellent way for companies to present an organizational overview. Audiovisual content enables organizations to build a brand and establish a foothold as an expert and resource. Seventy-five percent of consumers use video to research a product and 46 percent will make a purchase after watching a video. Read the full article »

Proud Sponsor of Moms Gives Dads Some Love

| | Advertising Age - Jack Neff
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Procter & Gamble created the "Power of Dad" video communications in support of the Oral-B brand. The video, featuring user-generate footage obtained from YouTube, reached 5.8 million views in 10-day span due to a web video marketing distribution strategy that featured social video sharing and placement on YouTube and Facebook. The video was released ahead of the American Father's Day, celebrated on June 16th. Read the full article »

AOL's Brand Production House, Be On, Scores First Project

| | Adweek - Mike Shields
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AOL's Be Front division has released a new branded entertainment series, Pretty Savvy, for Jeep. The video communications feature Erica Domesek of the P.S. I made this craft blog. The concept was a joint creationb between AOL and Jeep and the first three episodes have generated one million views. Read the full article »

Online Video Gets Global Vote

| | Center for Media Research - Jack Loechner
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Over the past 12 months, spending for video communications have come from budgets once allocated towards television. Fifty-eight percent of global respondents to AOL's Be On study said that they can achieve greater viewer engagement and campaign scale with online video communications. Digital video budgets have increased for 78 percent of the marketers who participated in the study. Read the full article »

Digital Marketing and the Impact of Video

| | Social Video
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An Infographic prepared by Videoexplainers highlights key video communications trends. Sixty-three percent of senior executives visited a vendor's website after viewing video content. Visitors who watch video on retail websites will spend two minutes longer on the site compared to visitors who do not watch video content. Video communications can increase sales by 43 percent and increase the average ticket per sale by 13 percent. Read the full article »

Has the Power of Video Marketing Eclipsed Text?

| | Lionbridge Blog - Jim McCormick
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Sixty percent of Web users prefer watching video content to reading static text. Video communications play a critical role in sale and marketing. Fifty-two percent of consumers prefer watching videos as part of their product purchase cycle. Cost effective video content can facilitate video communications. Read the full article »

The Value Proposition of a Video-Newsletter Program

| | ReelSEO - Tim Tevlin
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Video newsletters are an effective communications format for businesses and organizations. Periodic newsletters featuring video communications can inform and educate customers and prospects. The video newsletters can be distributed via video email. Additionally the newsletter content can be integrated into websites, increasing video SEO. Read the full article »

3 ways video helps with PR

| | Ragan's PR Daily - Scott Signore
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The growth of vidoe viewers on the Web is one reason why public relations practioners should consider creating and distributing video communications. Social video content can increase audience engagement by 100 percent or more. Additionally, audiovisual content is preferred by media outlets, especially news sites interested in syndicated content. Finally, videos can help humanize a story, further engaging viewers. Read the full article »

Digital Video Is New Again…What?

| | ClickZ - Marko Muellner
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Social media, mobile apps, connected TV, and content marketing are four different trends influencing video communications and web video marketing. The proliferation of social networks combined with the of mobile smart appliances has made social video an easy way to distribute video content. Content marketing is influencing the way web video productions are created. Marketers can no longer rely on repurposed television content for digital marketing campaigns. Read the full article »

What the Rise in Online Video Means for Brand Storytelling

| | Say Daily - Jon Thomas
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Marketers need to consider video communications that are different from online video advertising. A study by Nielsen found that pre-roll video ads were less effective than native video communications. Audiences are less receptive to pre-roll and other online video advertising units. Brands need to develop web video content that is narrative-driven versus a straight advertisement. Read the full article »

Interactive Video Postcards – The New Way to Communicate

| | Flimp Video Solutions Blog - Wayne Wall
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Interactive video postcards are a simple and effective way for organizations to create and distribute video communications. Video postcards contain audiovisual content surrounded by messaging, branding and calls to action. These video communications are portable and can be shared via email or embedded into websites. Video postcards generate significantly higher engagement than static content. Read the full article »

Online video will be more popular than Facebook and Twitter by 2017

| | GigaOM - Janko Roettgers
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The new Visual Networking Index forecast published by Cisco predicts that video communications will become more popular than Facebook, Twitter and other social media networks. Cisco found that online video is growing faster than other consumer web offerings and by 2017, 81 percent of the world's Internet users will be watching digital video. This represents close to 2 billion global users. Read the full article »

Survey: UK Luxury Advertisers Will Invest In Video, Rich Media And Mobile

| | MediaPost's Engage: Affluent - Skip Brand
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A joint study conducted by iMedia UK and Martini Media found that marketers based in the UK plan to increase their video communications programs by 40 percent. British marketers find the audiovisual nature of video communications to be compelling. Sixty-six percent feel that digital video is as effective as television for building brand awareness. Three-quarters believe that video communications are a good way to build brand favorability. Read the full article »

Branded Content Marketing Evolution

| | Center for Media Research - Jack Loechner
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A survey conducted by MailOnline found that 26 percent of marketers feel that video communications are an online tactic that is "most important/critical" in achieving branding objectives. Sixty-six percent of agencies and 65 percent of brands believe branded content marketing has become an important component to their marketing mix. Read the full article »

Video Drives Up To 35% Sales Bump For CPG Brands

| | MediaPost's Online Video Insider - Daisy Whitney
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Videology found that video campaigns contributed to a 4 to 35 percent increase in sales. Between 9 to 28 percent of homes purchased a product after being exposed to a brand's video communications. Online video ads increased sales between 8.5 to 30 percent. Read the full article »