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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Adopting a Video Content Strategy For Your Business

| | ReelSEO - Boney Pandya
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Video communications is one of the best ways for organizations to engage audiences. Developing video content that can be shared by viewers is an effective way to extend audience reach. Once a web video marketing strategy has been created, determine how to distribute content to reach viewers. Read the full article »

Most organizations use internal video, but social features lag, survey says

| | Ragan.com - Russell Working
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According to Ragan.com and Ignite Technologies, video communications is a mainstay of employee communications. Seventy-one percent of respondents to the "Engaging Employees with Video" survey indicated that their organization uses video to communicate with employees. Seventy-two percent of respondents indicated that more employee video communications will be produced in 2013 versus previous years. Read the full article »

The State of Digital Content [Infographic]

| | MarketingProfs - Verónica Maria Jarski
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Uberflip, a developer of data publishing software, created an Infographic that identified key digital data trends from February 2010 to February 2013. During that time frame, the number of websites using video communications increased 3.7 times, from six percent in February 2010 to 22 percent in February 2013. Read the full article »

How To Integrate Video Into A Robust Content Marketing Strategy

| | Business 2 Community - Neil Davidson
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Providing value and information to a target audience is the core goal of video communications. Web video productions need to be designed to provide what the viewer needs instead of making an organization's agenda the main focus. Genuine audiovisual content that resonates with viewers needs to be the foundation to web video marketing. Read the full article »

72 percent of Employee Communicators Plan to Increase Video Use

| | Flimp Video Solutions Blog - Jenn O'Meara
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Seventy-two percent of corporate communicators plan to increase the use of video for employee communications according to the "Engaging Employees with Video" study published by Ragan Communications and Ignite Technologies. Seventy-six percent of communicators indicated that video communications improved employee communications and attributed the content format to improving employee feedback. Read the full article »

Every Company Has a Story to Tell

| | Adelie Studios Blog - Eric Guerin
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Effective storytelling within video communications can determine audience engagement. Paying attention to the core message being relayed in the audiovisual content can help set marketers apart from the pack. Web video marketing works the best when video content isn't regurgitated corporate speak. Rather, original stories help to attract viewers and ultimately facilitates social video sharing. Read the full article »

Five Strategies for Promoting Your Online Video

| | Biz Voice
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Web video marketers can reach audiences by creating compelling video content. Video communications created for marketing should have a distribution strategy. Video emails are one way to reach audiences and social video content is popular with viewers. Additionally, video content should be optimized for search to take advantage of video SEO. Read the full article »

17 types of content people love to share

| | Ragan.com - Jeff Bullas
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Content marketers should be including video communications in their marketing mix. Video content is an effective way to communicate stories and ideas. Additionally, web video content can be created using direct-to-camera tools. Since viewers like to share videos, it is important that video communications be including in content marketing efforts. Read the full article »

Graphic Film Festival Promo Engages the Emotions

| | Direct Marketing News - Allison Schiff
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The Newport Film Festival used an edgy short film as the centerpiece of a video communications campaign managed by RPA to promote the festival. Mandible, the promotional film, effectively illustrated the power of the medium of filmmaking. The video was posted to YouTube and distributed across other social media channels. Additionally, RPA created a series of Vine videos containing "Particles of light" messaging. Read the full article »

Pepsi Next Videos Get 'Sexy' In English and Spanish

| | Adweek - Christopher Heine
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A new English-Spanish video communications campaign in support of Pepsi Next features Telemundo and Univision talent William Levy. The six videos are available in both English and Spanish and have been posted to YouTube. Viewers will be directed to a site that lets them play a game. The campaign will run through May 20th. Read the full article »

Video Content Drives Social Engagement, Gains Ground on Mobile [Report]

| | ReelSEO - Carla Marshall
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Adobe's U.S. Digital Video Benchmark 2012 Review found that video communications generate twice the engagement of static text for social media communications. Additionally, mobile video views increased 300 percent in 2012, representing 10.4 percent of total video starts. Tablet video views peak over the weekend day parts, with tablet viewers preferring long-form video content. Read the full article »

Channel Impact: Mobile Vs. Video Vs. In-store

| | Marketing Daily - Sarah Mahoney
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A new Forrester study found that consumers want more video of products available in a digital format. However, many eCommerce and retail websites do not integrate video communications into the shopping experience. The dearth of video content can translate into a lost sales transaction. Read the full article »

12 great benefits of video marketing

| | Ragan.com - David Murdico
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Video communications should be a standard component of any marketing strategy. Video content is one of the most popular digital content formats, with 78 percent of Web users watching at least one video online per week. Along with being SEO friendly, video content is shared via social media experiences. Video is an effective lead-generation to sales conversion tool. Shoppers were 174 percent more likely to make a purchase after watching video content. Read the full article »

Riding the Momentum Created by a Cheeky Video

| | The New York Times - Darren Dahl
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A year after The Dollar Shave Club created and produced a video that became a viral video sensation, the eCommerce retailer has increased its staff, added new products and received a $9.8 million investment from Venrock. The organization's belief in the power of video communications was what spurred the initial video. Read the full article »

5 Ways to Use Video in Content Marketing

| | Business 2 Community - Shanna Mallon
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Web video marketers should take advantage of different tools to distribute video content. Web video productions can be created using tools such as Twitter's Vine. Video communications should be uploaded to websites and also posted to social media sites such as YouTube and Facebook. A paid Vimeo account can also be a way to distribute video content. Read the full article »

5 reasons to use video to reach your employees

| | Ragan.com - Tony Gnau
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Video communications should be a part of every internal employee communications plan. Audiovisual content is a good way to pique employee interest. Consider creating videos on important company policies or new products and services. For mid-size to large organizations, video content can be a good way to create a bond between senior management and employees. Read the full article »