Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

All about Gen C

| | Brand-e.biz
facebook
twitter
linkedin
The Gen C report from Google looks at audience composition based on user behavior instead of demographic classifications. Gen C consists of individuals who create digital content, including video communications. Additionally, a Gen C member is twice as likely to be an online video enthusiast. Finally, 40 percent of Gen C members do not oppose relevant web video marketing messaging. Read the full article »

15 Stats Brands Should Know About Online Video

| | Digiday - Giselle Abramovich
facebook
twitter
linkedin
Digital video viewing is no longer a niche activity. The proliferation of devices has brought online video viewing into the mainstream. Video communications are now a critical component of marketing strategies. Marketers should be aware of fifteen key stats related to the digital video space. Read the full article »

Viral Video Manifesto: Be Bold, Be Unforgettable

| | Social Media Today - Steve Young
facebook
twitter
linkedin
For video communications targeting a mass audience, creating a video that is different may make the video become a viral video sensation. Parodies that leverage the news cycle can help video content appear in search results. Creating a newsworthy video is another way to capture media attention. Read the full article »

Video Marketing: Five Reasons Your Business Should Start Today

| | Rumblings - Alexa Milano
facebook
twitter
linkedin
Sixty percent of consumers prefer watching video communications instead of reading text copy. Video is more apt to generate a lead into a conversion, with 85 percent more likely to purchase a product or service after viewing video content. Additionally, video emails generate a higher click-through rate and a lower opt-out rate than static emails. Read the full article »

57% Of Consumers Rely On Product Videos

| | MediaPost's Online Video Insider - Daisy Whitney
facebook
twitter
linkedin
A survey of over 1,000 consumers conducted by eCommerce services company Invodo found that one in three will view video communications. This is a 27 percent increase over a year ago. More retailers are integrating video content into their product pages. These videos are becoming a critical component of the digital eCommerce experience. Read the full article »

Industry Websites' Performance Varies Across Devices, Metrics

| | eMarketer
facebook
twitter
linkedin
Top-performing websites are able to retain visitors for a longer duration when video content has been integrated into the website. The results are part of a January 2013 study conducted by Adobe. Visitors spend 12 minutes per visit on the best performing entertainment and media websites. Travel and hospitality websites averaged the highest stick rate - defined as the percentage of visits that result in more than one page view. Read the full article »

Product Videos Online Boost Purchase Confidence

| | Center for Media Research - Jack Loechner
facebook
twitter
linkedin
The 2012 Mystery Shopping white paper published by the e-Tailing Group and Invodo found that 70 percent of retailers in 2012 used video communications to enhance the consumer shopping experience. Fifty-two percent of consumers watch video in the purchasing path, with 9 out of 10 viewing at least one video before making a purchase. Sixty-nine percent of consumers watch two or more videos for "information-intensive" items such as appliances or consumer electronics. Read the full article »

Which Genres of Branded Video Work Best?

| | MarketingProfs - Allan Johnson
facebook
twitter
linkedin
Provocative videos, especially content that is expressive in nature, is among the best performing video communications for brands and organizations. This type of video is most apt to reach an audience in a viral capacity. Videos in which an audience feels a connection or bond can also be a strong way to communicate. Finally, "intellectual" videos that explain a product or service are not only informative, but they can remain relevant over a multi-year period. Read the full article »

One in Three Will Watch an Online Video This Week

| | MediaPost's VidBlog - P.J. Bednarski
facebook
twitter
linkedin
A new study from the Media Behavior Institute's USA TouchPoints found that 34 percent of Americans watched a digital video on some kind of device over a one week period. In a typical week, 99.65 percent of viewers are consuming video content on either a TV, mobile device or computer. On an average day, 11 percent watch video online. Regardless of device, most viewers are consuming video content at home. Read the full article »

5 Ways to Make Sure Your Viral Video Won’t Go Viral

| | Business 2 Community - David Murdico
facebook
twitter
linkedin
Video communications will not just magically reach an audience viral. To ensure that a video goes viral, marketers should start with a humorous message that is more entertaining than commercial in orientation. The video's distribution needs to be supported through a mix of paid media and social video tactics, along with editorial placement. Read the full article »

Branded Content is Key, But You Still Need to Market It

| | MediaPost's Online Video Insider - Daisy Whitney
facebook
twitter
linkedin
Branded video content is something both marketers and web publishers aspire to create. Video communications enable marketers to "own" the audience, regardless of how viewers are locating the video content. One challenge branded video communications presents is determining the threshold that enables marketing to be combined with entertainment. Read the full article »

Click Here – The Benefit of a Clear Call-to-Action

| | Flimp Video Solutions Blog - Jenn O'Meara
facebook
twitter
linkedin
Consumer packaged good (CPG) brands are returning to their roots by incorporating direct calls-to-action in roots. Video communications need to follow this lead. Video campaigns with direct calls-to-action will generate a higher viewer engagement. Calls-to-action should be included in video content, along within the context of a video distribution. Read the full article »

6 ways you're wasting money on video

| | iMedia Connection - Marc Mallett
facebook
twitter
linkedin
There are a number of steps that marketers can take to improve the results of their web video communications campaigns. Successful digital video marketing and online video advertising requires that marketers to measure the effectiveness of video communications. Determining what to monitor before a campaign launches is as critical as what is actually measured. Also a distribution strategy may be as important as the video content and marketers should be reviewing the campaign in real time instead of just at launch and conclusion. Read the full article »

Which Content Marketing Tactics Get the Best ROI?

| | eMarketer
facebook
twitter
linkedin
A January 2013 study conducted by CopyPress found that 51.9 percent of global marketing professionals believe that video communications generates the highest return on investment (ROI). However, 49.8 percent of marketers felt that video was the toughest content format to create. Read the full article »

Why video on demand is a marketer's dream

| | iMedia Connection Blog - Chloe Della Costa
facebook
twitter
linkedin
Viewers who watch video on demand content could be a marketers dream target. Compared to live TV, Video on demand requires viewers to actively choose to watch. Live television can be described as being on in the background. Marketers should consider personalizing messaging for on demand content. Read the full article »

New Video Communications Study Shows Dramatic Impact on Employee Engagement

| | Flimp Video Solutions Blog
facebook
twitter
linkedin
Flimp Media recently conducted a study of employee benefits video communications. The new "Using Online Video for Employee Communications: 2012 Employer Case Studies and Campaign Results" was based on twelve large employer employee benefits communications campaigns. The cumulative impact of these 2013 health care benefits open enrollment campaigns was a 77 percent employee engagement rate. Read the full article »

Law Firms Embrace Video for Online Marketing

| | Web Marketing Today - Micah Buchdahl
facebook
twitter
linkedin
The growth of video SEO coupled with the rise of social media sites have contributed to a growth in video communications within the legal industry. Video is being used to support a range of communications initiatives including client growth and retention, media relations, recruitment, branding, and firm messaging. Read the full article »