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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Five Ways Brands Can use Twitter's Vine App

| | Ad Age | Digital - Frank Stinton
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When using the Vine app for social media campaigns, the six-second video is the gist of the communication. Available for only a few weeks, brands have gravitated towards Vine and are using it to distribute creative video executions. Read the full article »

Video: Why and How You'll Be Using It in 2013

| | MarketingProfs - Melody King
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In the eCommerce space, video communications will take one of seven forms during the year ahead. Internet retailers are expected to continue to leverage video SEO, create and distribute video emails and use video content to support product descriptions. Additionally, mobile video will continue to be a must-have. Read the full article »

Five Things You Should Know About Vine

| | Zócalo Group. - Brittni Ainsworth
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Twitter's new Vine app provides an opportunity to create a 6-second, looping video that can be shared via social media. This simple-to-use application can provide a new way to create and distribute video communications. Read the full article »

Digital Video Powering Inbound Marketing

| | Three Motion Blog
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Video communications can play a key role in inbound marketing campaigns. Effective inbound marketing incorporates content creation, search engine optimization (SEO) and social media. Video content is one way to facilitate all three inbound marketing components. Read the full article »

To Prod Men to the Grooming Aisle, Retailers Use Digital Tactics

| | eMarketer
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According to Break Media CEO Keith Richman, male consumers connect with brands that tell a story. "Groomed for Growth: Digital Strategies Reach Men in the Personal Care Aisle," a new report from eMarketer, found that men do not like to shop. Personal care brands are using video to tell a story, while connecting with male shoppers. Read the full article »

Social CEOs Drive Company Visibility

| | eMarketer
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Research from Weber Shandwick found that 40 percent of CEOs use video communications to engage with audiences. This represents a 22 percent increase between video communications created by CEOs in 2010 compared to 2012. Read the full article »

A Video Player On Every Page

| | MediaPost's Online Video Insider - Atul Patel
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Savvy website publishers realize that video content is central to audience retention and advertising monetization. Video is the most engaging and can be the most lucrative content format, yet many websites do not incorporate video content. In a perfect situation, video content would be available on every webpage. Read the full article »

6 ways you're wasting money on video

| | iMedia Connection - Marc Mallett
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Marketers can increase the benefits of video communications by focusing on a number of key attributes. First and foremost, the right metrics need to be measured. Otherwise, budget and time are wasted tracking unimportant analtyics. Also, a distribution plan is necessary and marketers need to focus on campaign management. Read the full article »

Content Vaults to No. 1 Marketing Priority for 2013

| | eMarketer
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According to the “Quarterly Intelligence Briefing: Digital Trends for 2013" report published by Econsultancy and Adobe, 9 percent of marketers identified video marketing as a digital marketing priority in 2013. Eighteen percent surveyed felt that video marketing provides the most exciting digital marketing trends for the year ahead. Read the full article »

10 Ways Startups Can Use Video to Effectively Drive Sales

| | Business 2 Community - Young Entrepreneur Council
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Startups should consider incorporating video communications into the marketing mix. Audiovisual content used for sales lead generation and within video emails is an effective way to increase leads and drive sales. Also, video content improves website SEO and search results. Read the full article »

The Top 6 Small Business Video Marketing Strategies

| | Business 2 Community - Nathan Yerian
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Small businesses can harness the power of video communications through six simple web video marketing strategies. Landing pages, or video postcards, are an effective way to use video for sales lead generation or video email marketing. Customer testomonials can be used for content marketing, especially for blog and social media content. Finally, audiovisual content can make product descriptions more engaging. Read the full article »

Three industries with successful video marketing track records

| | Brafton Blog - Brafton Editorial
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Automotive, B2B technology and online breaking news are three business verticals that have been successful with utilizing video communications. German auto manufacturer Volkswagen receives 25 leads with each video post. In the B2B technology space, 95 percent of tech buyers watch tech-related videos. Read the full article »

Using Online Video to Sell. The Right Way

| | Business 2 Community - Neil Davidson
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Video communications designed for sales and sales lead generation need to focus on providing solutions to a customer's or prospect's problems. Video content is a fantastic way to demonstrate how a product or service can provide a solution to these challenges. Read the full article »

Is YouTube The Be-All And End-All For Content Makers?

| | MediaPost's Online Video Insider - Ashkan Karbasfrooshan
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Google's YouTube video sharing site should be included as part of video communications strategy. However, web video marketers should not just rely on YouTube for video views and traffics. A robust distribution strategy is the cornerstone of any successful web video marketing campaign. Read the full article »

Why A Video is Worth a Thousand Infographics

| | Adelie Studios Blog - Eric Guerin
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Some data is best presented in an audiovisual capacity, especially complex content. Video communications provide an opportunity to clearly communicate to an audience, instead of leaving content up to the interpretation of the viewer. Read the full article »

Brands: How to engage with better video content

| | BizReport - Kristina Knight
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How-to videos rank at the top of effectiveness for video communications content. This video content grabs viewer's attention. Also, branded video content can generate results for organizations, especially when the content has been produced in a sophisticated manner. Read the full article »