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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

5 Tips for Getting More Video Views

| | Mashable - Justin Nassiri
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Video content can generate more views via strategic integration within a web page, encouraging viewers to share content and through an incentive such as a new video if a certain threshold of views is reached. Read the full article »

Online videos may offer most bang for medical marketing buck

| | American Medical News - Pamela Lewis Dolan
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A survey conducted by Farmington, CT-based Acsys Interactive found that hospital marketing professionals rated online video communications as the most effective media tool, with more than 50 percent planning to increase the level of resources devoted to web video marketing over the next few years. Read the full article »

No Magic Bullet For Replicable Social Advertising Success

| | Center for Media Research - Jack Loechner
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Sixty-one percent of marketers surveyed for the Pivot Conference's Trends in Social Advertising report said they have deployed a web video marketing campaign within the past year, with 30 percent of marketers noting that online video is a good way to engage an audience. Read the full article »

Bulleted Points Miss The Point

| | MediaPost's Online Video Insider - Jerry Bader
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Yale Professor Edward R. Tufte found that PowerPoint presentations inhibit an audience's ability to process information, which is one reason why communicators should consider developing video content for communications initiatives. Read the full article »