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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Using Video For The Workplace: A 2015 Rewind and a 2016 Fast Forward

| | Huffpost Tech
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91% of respondents said video communications makes executive dialogue with employees more personal and relatable, while 96% said video helps train employees better and faster. 94% said video content plays a strong part in team bonding, helping to bring together geographically dispersed groups and foster a sense of belonging. The most current use cases for video communications reinforce the ‘human touch’ for training of customers, partners, and integrators (82%), workforce new-hire on boarding (80%), employee-generated content such as best practices, how-to tutorials (76%), executive communications (74%), and meetings (74%). So what's coming next?... Read the full article »

Video Communications Is Changing the Picture of Employee and Talent Management (subscription required)

| | Society for Human Resource Management
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Online video content is prompting organizations of all sizes to transform HR functions through the use of video communication tools. Employers are adopting online video to facilitate interviewing, recruiting, training, and knowledge-sharing. Videos’ on-demand delivery feature and cost-effectiveness are reasons for its growing popularity. Online video communications isn’t just for large companies. Employers with small HR departments are finding value using video platforms and tools and the results... Read the full article »

HR & Employee Video Communications: Here’s Why Forbes Thinks You’re Outdated

| | Colin Sparks-LinkedIn
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As a HR or benefit/wellness professional, engagement is critical. However, for HR and employees communications engagement methods are outdated and in need of a transformation. So, how do we bring HR and employee communications out of the dark ages of paper trails and endless one-on-one meetings to better educate, train and communicate with employees in a fun way? One very effective method that is driving measurable employee engagement and decreasing HR costs is through video communications. Consider these statistics on how employees engage with video... Read the full article »

Reasons Why Your Company Needs Video Marketing

| | Grand Rapids Business Journal
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There’s something fascinating about video. Outside of an in-person experience, nothing engages us or demands our complete attention quite like video. As individuals, we’re drawn to video, regardless of environment. Behind Google, YouTube is the second largest search engine in the world. Bigger than Bing, Yahoo, Ask and AOL combined. According to Forrester Research, the value of a one-minute video is 1.8 million words. That’s the equivalent of reading 3,600 web pages.... Read the full article »

Spice Up Your Corporate Holiday Greeting with a Video Email Postcard

| | Flimp Media
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Every year, marketers send out the same, boring holiday greetings. Why not shake things up this year and try something different, like VIDEO? Make an impression on your audience with a fun holiday video postcard. It’s not as expensive as you may think. This article gives tips for creating a holiday video and examples of fun examples... Read the full article »

How to Make Video that Gets Shared and Loved

| | Marketing Magazine
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Online video is set for huge growth. At the latest Brand Republic Session, in association with Teads, marketers learned how to plan digital videos that audiences will both love and want to share. This article shares key takeaways from the session... Read the full article »

Video for Open-Enrollment and Year-Round Employee Benefits Engagement & Education

| | Flimp Communications - Chip Arndt
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Flimp Communications is a preferred benefits solution for employers, Fortune 500 companies, benefits brokers and agencies, and insurance carriers. They provide cost-effective programs using video and interactive video postcards to help employees learn about benefit options, choose what plans are best for them before enrollment deadlines, and understand year-round health & wellness programs. Five reasons companies use video & video postcards include... Read the full article »

Video and Multimedia for Employee Benefit Communications Increases Engagement and Enrollment

| | Flimp Communications
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The explosion of video and mobile in the consumer world is changing how employees consume information. With the connected employee infiltrating the workplace, this trend is taking off and is leading the transformation away from traditional paper, seminar and text-based employee communications to interactive video and multimedia-based communications. Demand for more engaging and effective employee video communications solutions has surged in the past few years, as a result. Further, demand for better employee benefits and wellness communications has been spurred by rising healthcare costs, uncertainties about Obamacare and changing healthcare legislation. Rapidly rising healthcare costs have increased the importance for employers, brokers and carriers to communicate more effectively with employees about healthcare benefits, wellness plans and other employee benefits products. In terms of employee video communications market trends, the 2013 Ragan Communications survey covered 13 metrics including: 1. 71% of companies with 100 or more employees use video to communicate with employees; 2. 72% of respondents planned to increase the use of video for employee communications; 3. 90% said that video played an “important” or “somewhat important” role in their organization and ... Read the full article »

Richard Branson’s Latest Investment: Video Communication Doorbells [This is FUN and SAFE!]

| | CIO Today - Paresh Dave
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A doorbell befit for the online video communications age is gaining supporters in Sir Richard Branson to the tune of US$28 million. People love online video and video is everywhere. So, why not use it for safety, and not just for online video marketing? Ring, a Santa Monica, California-based company, is taking video communications to another level. People who use the $199 “smart video communication doorbells” chat with visitors via a smartphone app regardless of their location (very cool), which can deter would-be thieves who often want to be sure no one’s home. "We’re stopping... Read the full article »

Four Tactics for Improving Productivity Through Video Communications

| | Cool Business Ideas - Steve Teo
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Keeping your business productivity at the forefront is important because good productivity enables your business to remain competitive. Many businesses want to include new video communication technology to their business, but don't have the knowledge about how these video communication tools can improve their business's productivity. Here are four reasons why video communication technology can increase your business's productivity. For one, video communication tools enable employees to have more flexible schedules. Rigid schedules often result in bad morale and decreased productivity. With video communication technology employees can work from home or use flex days. They can also use video communication tools to schedule around each other more effectively. Video communication technology also means more computing power at the hands of your employees. They can get more done in less time. For instance, video conferencing tools can arrange communication for whole teams in anywhere in the world, meaning less back-and-forth amongst employees. Video communications also empower employees. To give them better tools to do their jobs means there are less in-person meetings and more time to do priority work tasks. Finally video communication tools also create effective communications between teams and departments in a business. Has your business set up the right video communication tools to increase productivity? Read the full article »

What is the Future of Video Communication?

| | AV Magazine - Clive Couldwell
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Serial entrepreneur and Chief Technology Officer of video communications firm Lifesize Craig Malloy spoke with AV Magazine about the future of video communications and technology. He's been in the video communications business for years now and is in a prime spot to see what the future holds. Primarily, video communication is now moving towards cloud server technology that delivers affordable, scalable and secure solutions for any size company. Video communication is now more about business outcomes and employee engagement, giving people the opportunity to work from home or travel frequently and work in remote places, all the while increasing productivity. Read the full article »

Employees Benefit from Better Video Communication

| | Flimp Media - Wayne Wall
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The traditional model of employee communication, through paper, text and seminars, is starting to make way for a new mode of communication using video. This is especially evident in the area of wellness and employee benefit communication. The field is growing rapidly and Flimp Media's Episend communication solution is a great solution. Find out more about the growing trend and how you can incorporate it into your business. Read the full article »

Will the Internet of Things Change Video Communications?

| | Information Age - Chloe Green
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There is much talk about the Internet of Things (IOT) and the changing landscape of Web-RTC communication. Both fields are moving at a rapid rate and there are opportunities for both sectors to work together to create a whole new way of presenting video communication. This brief article goes into some of those details. Read the full article »

Extend Your Event's Reach Through Interactive Video

| | The Huffington Post - Jonha Revesencio
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Interactive video is a relatively new format of video marketing, but its use is already proving to be valuable to event and conference planning. If you're considering putting together an event and you want to extend the reach of it outside the walls of the center or hotel you're booked at, consider these four ways interactive video can help you achieve that. After all, you're planning a big event and you want to make it to make the best possible impression, right? Read the full article »

Employees Respond Well to Video Communication

| | PRWeb
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A recent report released by Flimp Media highlights 94% postive response results for employee benefit email campaigns. According to one employer, "Thanks to Flimp, communicating with our employees is a seamless process. It is an engaging alternative to traditional media. We look forward to continuing to work with them for our communication needs." Find out more about employee email postcards and how they can benefit your company's communication practices. Read the full article »

Create Virtual Offices with Perch Video Communications

| | Vancouver Sun - Gillian Shaw
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From a video messaging service to an always-on video portal that allows users to reach other offices across the globe in real-time, Perch is redefining the video communications industry with its unique app. It sets itself apart from other video communication tools like Skype and Google Hangouts by removing the "call" function. Users can walk up to the dedicated iPad screen and begin directly communicating with the other office or user. Is this the next generation of video communication? Read the full article »

Communication Is Changing Thanks to Video Live Streaming

| | IT World Canada - Don Sheppard
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Once upon a time you would look twice at someone talking into their phone while staring at it. Now, thanks to video communication software, it's becoming more and more standard. But how can that translate to the business sphere? This real-time Google streetview could be beneficial to B2B brands, but, as with everything, it needs to be used carefully. IT World Canada suggests a few ways you can use it for your business to communicate in a brand new way. Read the full article »

Video Communication Key to Work Collaboration

| | Workforce - Lauren Owen
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More businesses are turning towards collaboration that extends past the walls of their offices. This is why video communication software is becoming a necessary part of any business. "Work is no longer a place you go but a thing you do." Read on about the ways you can utilize video communication software in your company to transcend those borders and work more efficiently with your global network. Read the full article »

Twilio Makes Video Communication a Web-RTC Standard

| | Tech Crunch - Frederic Lardinois
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Twilia, a cloud-based communications company, is for the first time making video available for developers to use in their applications using web-RTC standards. Developers will only need to add a couple of lines of API to their applications to integrate video. This is a major step towards making video more easy to integrate into any type of application. Read the full article »