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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

How to Allocate a Video Marketing Budget

| | The Rich Media Marketer - Jenn O'Meara
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A true web video marketing campaign effort consists of creating audiovisual content, distributing the content to reach the target audience and measuring the campaign's performance through analytical data. Read the full article »

Top 10 YouTube Tips for Small Businesses

| | American Express Open Small Business - Amy-Mae Elliott
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Small businesses can make simple steps to customize their YouTube video channel, but they should consider if their audience needs to access online video through other distribution methods. Read the full article »

Incorporating Video Into Your Online Marketing Mix

| | aWiderNet - Scott Kiekbusch
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Marketers should consider using online video content beyond just website integration and publishing to video sharing sites; for example, press releases that contain video content generate a 500 percent increase in views compared to static press releases. Read the full article »

Become an Online Video Sensation

| | American Express OPEN Small Business - Scott Steinberg
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Audiovisual content provides a great way for organizations to become transparent in their communication efforts and successful web video marketing campaigns include content that contains a call to action and a firm distribution strategy to reach the desired audience. Read the full article »

9 ways to incorporate video into your ad plan

| | iMedia Connection - Jason Prescott
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Viewers are open to engaging with web video marketing content via video landing pages, as part of a video email campaign and within search units and online video has been found to speed up buying decisions by 72 percent compared to print communications. Read the full article »