flimpcomm 728x90

Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Cause-Related Video Marketing: What Stonyfield and Honest Tea Can Teach Us

| Thursday, 21 April 2011 | The Video Commerce Consortium - Grant Crowell

The advantages of incorporating video communications within a cause-related marketing campaign include being able to benefit from the emotional pull of audiovisual communications while dedicating less budget compared to other marketing tactics. Read the full article »

Cultivating the Inner Child: Video Aims to Spark Agency Creatives

| Thursday, 21 April 2011 | MediaPost's VidBlog - Steve Smith

A recruitment video created for the Integer Group by Rascals & rogues aims to inspire the advertising agency's own staff and prospective staffers. Read the full article »

Can I Make Up Stories About Celebrities in My Web Marketing Videos?

| Monday, 25 April 2011 | ReelSEO - Grant Crowell

Looking at the legal ramifications of using unauthorized or fictional content in web video marketing campaigns. Read the full article »

Amazon Opens 'Backstory' Author Interview Site

| Wednesday, 27 April 2011 | MediaPost's VidBlog - Steve Smith

Amazon.com has launched a new Author Interview Series on the dedicated Backstory website, further increase how the retailer is using web video marketing messaging to support eCommerce. Read the full article »

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

| Thursday, 28 April 2011 | ReelSEO - Ian Snead

Marketing with audiovisual content can help business to improve sales lead conversions, reduce product returns and increase profitability. Read the full article »

Multimedia news releases grab 77 percent more views, report says

| Monday, 02 May 2011 | Ragan.com - Matt Wilson

Findings from PR Newswire found that multimedia news releases were shared 3.5 times more than releases with static content and releases with video content garnered 77 percent more views. Read the full article »

Ecommerce Video Return-On-Investment Case Study: Silver Shake Jewelry

| Tuesday, 03 May 2011 | Treepodia Blog - Kaila

Due in part to online video content, online jewelery website SilverShake.com saw an 108 percent increase in conversion rates for products. Read the full article »

5 steps to video promo success

| Tuesday, 03 May 2011 | iMedia Connection - Farhad Divecha

Online video content posted to video sharing sites must be promoted in order to build an audience. Read the full article »

Online Video for Retail Gains Sophistication

| Friday, 06 May 2011 | eMarketer - Tobi Elkin

Online video integrated into eCommerce sites improves the retail experience as shoppers who watch videos about a product are less likely to return a product. Read the full article »

5 Branded YouTube Channels That Get it Right [VIDEOS]

| Wednesday, 11 May 2011 | Mashable - Todd Wasserman

Web video marketers looking for guidance on how to design their YouTube channel should follow the lead of brands such as Starbucks, Orabrush and Pepto Bismol. Read the full article »

Content Marketing: Inbound strategy pulls in 25% more revenue, 70% more leads

| Thursday, 12 May 2011 | MarketingSherpa - Adam T. Sutton

Email Service Provider Delivra used online video content as part of its inbound marketing strategy, helping to increase revenue by 25 percent and sales leads by 70 percent. Read the full article »

12 Ways Brands & Businesses Can Utilize Online Video

| Wednesday, 18 May 2011 | ReelSEO - Jeremy Scott

Twelve different ways brands and small businesses can incorporate web video marketing into their marketing mix. Read the full article »

Home Depot using how-to videos to bond customers and staff

| Tuesday, 24 May 2011 | Ragan.com - Matt Wilson

Creating video by simply using Flip cameras, the Home Depot is finding that online video can be made more engaging by using friendly employees instead of just incorporating voices overs into route instructional content. Read the full article »

My Blog Is Also Paying My Bills

| Wednesday, 25 May 2011 | The New York Times - Kate Murphy

Integrating online video content into blogs can help professional bloggers increase the amount of revenue they generate. Read the full article »

The Problem With Content: You Need Time And Scale

| Tuesday, 31 May 2011 | MediaPost's Online Video Insider - Ashkan Karbasfrooshan

The importance of developing a video communications strategy. Read the full article »