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Video Communications Articles, Trends, Tools, Strategies & Best Practices
Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.
The advantages of incorporating video communications within a cause-related marketing campaign include being able to benefit from the emotional pull of audiovisual communications while dedicating less budget compared to other marketing tactics.
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A recruitment video created for the Integer Group by Rascals & rogues aims to inspire the advertising agency's own staff and prospective staffers.
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Amazon.com has launched a new Author Interview Series on the dedicated Backstory website, further increase how the retailer is using web video marketing messaging to support eCommerce.
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Marketing with audiovisual content can help business to improve sales lead conversions, reduce product returns and increase profitability.
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Findings from PR Newswire found that multimedia news releases were shared 3.5 times more than releases with static content and releases with video content garnered 77 percent more views.
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Due in part to online video content, online jewelery website SilverShake.com saw an 108 percent increase in conversion rates for products.
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Online video integrated into eCommerce sites improves the retail experience as shoppers who watch videos about a product are less likely to return a product.
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Web video marketers looking for guidance on how to design their YouTube channel should follow the lead of brands such as Starbucks, Orabrush and Pepto Bismol.
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Email Service Provider Delivra used online video content as part of its inbound marketing strategy, helping to increase revenue by 25 percent and sales leads by 70 percent.
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Creating video by simply using Flip cameras, the Home Depot is finding that online video can be made more engaging by using friendly employees instead of just incorporating voices overs into route instructional content.
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