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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Video Marketing for B2B: How to Quantify Your Investment

| | B2C - Ritika Puri
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Ask any marketer what they think about video. They’ll probably jump and say, “awesome.” Video marketing has the potential to amplify conversion rates. Just ask the team at Demo Duck who boosted conversions to a CrazyEgg landing page by 64%. The result? Incremental revenue of $21K. Read the full article »

How to Deliver Useful Marketing With Video Resource Microsites

| | Search Engine Watch - Evy Wilkins
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Video communications enable marketers to transmit messages faster, enabling organizations to connect with audiences. Video content for web video marketing initiatives does not need to be complex. Simple screencasts, video repurposed from webinars, and how-to videos can be effective for sales lead generation. Read the full article »

Video Tips For Marketers' Shift To Branded Content

| | Online Video Insider - Daisy Whitney
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According to Ooyala, the shift towards branded content as a digital marketing strategy has caused more organizations to embrace video communications. As consumers interact with brands via online and mobile devices, they are looking for digital content as part of their product purchase cycle. A recent Digitas study concluded that consumers are between 64 to 85 percent more likely to purchase a product or service after viewing video content. Read the full article »

Mayo Clinic video shows employees how they help company succeed

| | Ragan.com - Russell Working
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The Mayo Clinic used video communications to inspire employees as part of a strategic plan promotion launched in 2010. As a result of the video communications, the Mayo Clinic doubled awareness of the strategic plan initiatives. Eighty-eight percent of employees became aware of the campaign as a result of the video content. Past Mayo Clinic employee communications only netted a 40 percent employee awareness rate. Read the full article »

Branded Video Storytelling Thrives Around the World

| | Business 2 Community - Hannah Brenzel
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The ability to convey a story is a key reason why digital video communications have grown in popularity among marketers. Unlike traditional television advertising, online video enables organizations to use video content that focuses on storytelling without being restricted by time and content limitations. Brands can easily distribute digital video communications through email or via social media networks. Read the full article »

More Eyes on Your Video – How and Where to Share

| | Marketo Blog - Jon Spenceley
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Once an investment is made to produce video content, there are a range of options for using video communications to reach prospects and customers. Integrating video into a blog will boost SEO while also increasing the amount of time a visitor spends with the content. Video email marketing provides more opportunity to engage and convert audiences. Finally, social video marketing is another opportunity to connect with viewers, with short-form video content being especially effective for this tactic. Read the full article »

The Rise and Rise of Video Marketing

| | PharmExec.com - Peter Houston
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Digital video communications are popular with marketers because a single piece of video content can be distributed multiple times across different inbound and outbound marketing channels. As more web video marketing content is available, the top challenge is to produce video content that can capture and retain viewers. Animation and explainer video formats are popular options for video communications due to inexpensive production costs and visual impact. Read the full article »

3 Branded Content Formats that Will Rule in 2014

| | Content Marketing Institute - David Rossiter
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Two types of video communications are expected to play a big role in brand-driven content marketing. Branded social video content generates four-times the engagement level of regular branded online video communications. Most short-form social video content is an extension of larger marketing campaigns. In addition to short-form video content, brands are also producing longer-form videos. The branded videos range from 3 to 28 minutes. Viewers will watch when the message being delivered is worth the time to view the video content. Read the full article »

Consumers are 64% more likely to buy after watching a video

| | Ragan.com - Kristin Piombino
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According to data compiled by MultiVisionDigital, consumers are 64 percent more apt to purchase a product after viewing video content. Three out of five consumers will watch video communications before purchasing a product or service. Video communications influence 52 percent of consumers by making the viewer more confident to purchase a product online. Read the full article »

Video Marketing More Effective Than TV Advertising for Airlines

| | ReelSEO - David Holland
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Video communications are more important for airlines than most travel-related businesses because video content is more transparent that other marketing formats. When fares are priced similarly, an airline's brand perception plays a critical role. Video content is a way for airlines to share their philosophy with consumers. Read the full article »

Why any brand can create a viral video

| | iMedia Connection - Mitchell Reichgut
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Video communications that reach an audience through viral distribution methods can ultimately drive millions of dollars of free media. The most effective web video marketing campaigns contain video content produced specifically for a digital viewing experience. Repurposed video content generates significantly less engagement than web video productions and is less apt to be shared virally by viewers. Read the full article »

In Video, Connecting is King

| | Ragan.com - Russell Working
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Video communications offer organizations a way to connect with audiences. The adoption of online video viewing means that organizations do not have the option to not produce web video marketing content. Marketers should be creating web video content that connects the viewer with the organization. Online video content for marketing should not focus on what an organization wants to show or say if the video's goal is to engage prospective customers. Read the full article »

Digital Marketing Trends: More Money Going to Proven Channels

| | MarketingProfs - Ayaz Nanji
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Sixty-one percent of marketers plan to use video communications as part of their 2014 marketing initiatives according to research from Conversant. Overall, there is expected to be a 20 percent year-over-year growth in digital marketing spending in 2014. Video content is expected to remain a dominant component on brand marketing plans. Read the full article »

Consumers turn to online video for home remodeling tips and inspiration

| | BizReport - Helen Leggatt
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Video content plays an important role in idea generation for home remodeling projects. Both genders turn to video communications before initiating a do it yourself (DIY) home project. In a survey of 3,400 adults conducted by Burst Media, a majority of respondents said that they watched online videos for project inspiration and how-to tips. Read the full article »

GoPro Might Have the Best Brand Content Around

| | Digiday - Saya Weissman
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GoPro's video communications strategy is based on showing users footage created using the GoPro camera. The brand creates video content such as "Video of the Day" that is distributed through YouTube and across social media networks. GoPro has generated 1.78 million subscribers and more than 446 million views from nearly 1,600 videos produced to date. Read the full article »

Trading ‘Faces’ and Fashion in Ulta’s New Online Campaign

| | The New York Times - Andrew Adam Newman
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The "Trading Faces" video communications series from Ulta Beauty features non-celebrities in a online program in which women from different geographic regions swap fashion and makeup tips. Ulta turned to video communications because digital video content proved to be a better fit to reach prospective customers than traditional advertising. Read the full article »

Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online

| | Adweek - Tim Nudd
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"Farmed and Dangerous" from Chipotle is the fast-service burrito chain's latest video communications. Chipotle produced long-form video content that is being distributed via the Hulu video sharing site. The video campaign takes a satirical look at industrial farming through 30-minuted scripted online video programming. Read the full article »

Online Views Of Super Bowl Ads Reaching Critical Mass

| | MediaPost's OnlineSpin- Max Kalehoff
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Based viewer engagement with Super Bowl XXXIV teaser ads distributed online, it is only a matter of time before Super Bowl ads generate more views online than during the actual live event. As of 12 p.m. on Super Bowl Sunday, more than 30 Super Bowl commercials distributed via video communications generated more than one million views. Two videos had between 12 to 30 million views each. Read the full article »