EMCTV's mandate is to inform, inspire and engage. They produce videos for their corporate clients in a way that would rival any braodcast starring Diane Sawyer. Maggie Burke, Senior Director of Corporate Marketing, explains how the company went from a two-man team to the full agency it is today. Burke is a former CBS network news correspondent and producer. She believes the key to a successful corporate communication video is to think like a producer. For more insight into the production of TV-quality video, visit the Content Marketing Institute at the link below. Read the full article »
LifeSize Communications is partnering with Microsoft's Lync Communications for better scheduling through Outlook and Google Calendar. Barely a year old, the cloud-based video conferencing business solution is also increasing its support for a number of different devices and introducing the capability of forty-way group sessions. These improvements will address the growing need for a mobile video solution for businesses that exist beyond a traditional bricks-and-mortar organization. Read the full article »
One important thing that businesses need to know is what sort of engagement they want to make with their customers in every step of the cycle. As the years have progressed, video has become more and more important in the way a business creates a type of engagement. There are three compelling reasons why video should be used to grow and expand your business. Read the full article »
Short attention spans demand short videos. UK-based company Switch Video is offering a fresh approach to business communications via video. Switch Video specializes in creating videos that explain products, services, business and idea propositions in short, animated videos often less than a minute in length. While they may be short, they can be used for many types of communication. Switch Video creates a compelling storyline, visual metaphors and audio that can break down complex messages into easily digestible bursts of information. Read the full article »
Singapore startup Temasys last month unveiled its Skyway video communications platform—a combination of tools and infrastructure that will enable developers to swiftly embed Web Real Time Communication (WebRTC) in browsers, applications, websites, and internet-connected devices. This month, Temasys will release a plug-in for WordPress, Joomla and Drupal. In other words, if you have a site that is hosted by one of those content management systems–as Forbes.com does–you might soon be able to conduct a high-quality audio or video chat with a reader or hold an interactive seminar right from you home site or blog.
Skyway isn’t a consumer product, although within a few years we all should be benefiting. Customers are developers and enterprises that want to create better, cheaper, more reliable video communications services. For example, messaging applications like Viber, WhatsApp and Wechat could build on Skyway to add HD video conferencing. Snapchat could add audio and video functions. So could Facebook. Smartphones could soon be able to support up to four persons on a single call. Read the full article »
BOSTON, July 10, 2014 /PRNewswire/ -- A new employee benefits communications case study report has been released by Flimp Media, a leading provider of video production and video communications services for the insurance and employee benefits industries. The report features detailed case study results from employee communications campaigns conducted with eighteen employers that utilized video email postcards sent to 126,390 employees announcing 2013 and 2014 annual benefits open enrollment. To download the 2014 Video Communications Report, readers can go to www.flimpcommunications.net or click the hyperlink below; Read the full article »
The telepresence segment of the enterprise video conferencing market is in decline as video communications software rises. Infonetics Research's first quarter 2014 Enterprise Telepresence and Video Conferencing Equipment report reveals that buyers are increasingly choosing personal systems rather than more expensive enterprise video systems.
Overall, Infonetics is predicting only single-digit revenue growth through 2017 for enterprise telepresence and video communications and conferencing revenue. Read the full article »
Microsoft has demonstrated a real-time translator that seems close to Star Trek's vision of a universal translator. On Tuesday evening, CEO Satya Nadella joined other Microsoft employees in demonstrating such a system, which will first be rolled out through the company's Skype video communications tool.
The real-time translator, if successful in its beta stage on Skype, will likely become available across all of Microsoft's video communications platforms, including its Windows Phone devices, Windows OS computers and tablets, and Xbox consoles. Read the full article »
Use of enterprise video is escalating, and organizations need to be ready to meet challenges such as video platform selection, video file storage, and device compatibility. In contrast to even a few years ago, the typical information workplace is now filled with live and on-demand video streaming as part of training, HR, marketing, and executive communication. The rise of unified communication solutions that feature video promises to spur that growth even further.
What can you do to ensure a successful experience with online video in your enterprise? Here are 10 success factors you can consider as you look into the role of video communications in your organization. What you may find surprising is that many of them are not directly related to technology. Read the full article »
New video conferencing wares include touch-screen desktop devices, as well as a "virtual meeting room" SaaS service
Cisco will target individual video conferencing users with new desktop devices and a cloud-based service, a move that complements a recent announcement focused on outfitting small and mid-size office meeting rooms.
"We want to bring a great video conferencing experience to every room, every office, every pocket," said Peder Ulander, vice president of Cisco's collaboration solutions marketing.
The new video communications products, which will be announced at the Cisco Live 2014 conference on Monday, include the new DX line of video conferencing devices, which resemble all-in-one computers. They run the Android OS and have a large touch-screen display, integrated camera, microphone and soft phone. Read the full article »
As confidence to deliver services and applications in the cloud gathers pace, Video Conferencing as a Service (VCaaS) is starting to evolve into one of the most popular forms of video communication. According to recent research from Wainhouse Research, the number of solutions available in this space has grown drastically, with many based on technology platforms that were not available until 2013.
With the benefits of video conferencing clear to businesses – including a reduction in travel time, improved workforce productivity, better global links and accessibility – the infrastructure cost and maintenance aspect is still a sticking point for many, making it an unviable option.
But with the rise of VCaaS and video delivered via the cloud, businesses can now take better advantage of video communications tools to transform their business without the high price tag. Read the full article »