flimp media
The Web Video Marketing Council
  • rss
  • facebook
  • twitter
  • linkedin
  • mail
2014 Video Production Survey Report 2014 Video Marketing Survey Report

WVMC Weekly Newsletter Signup

Our newsletter brings you the latest industry news
about web video marketing topics.

Video News Categories

Recent White Papers,
Trend Reports, & Case Studies
2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns
Wednesday, 30 November 2011 | ReelSEO - Christophor Rick   
I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily implement interactivity in a variety of ways. They are customizable video ad components that enable advertisers to easily overlay rich interactivity, which can be personalized in real-time based on audience, and yield detailed performance data and insights.

Mixpo Frameworks For Interactive Online Video

The Mixpo Frameworks are similar to some other products we have seen in regards to interactive overlays but the interesting part is that I'm told there is a team of engineers working in the background to take these Flash-heavy interactive overlay products, and turn them into HTML5. Methinks they need to look into the Read the full story hereAdobe Edge product I talked about earlier this year, which is now in public preview. But I think what Mixpo is doing is semi-automating the process so the ads run in both Flash and HTML5.

The Mixpo Frameworks come in a variety of styles:

Read the full story here