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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Make Video Work for You: 6 Ways to Up Your Content Marketing Game

| | E Content
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When it comes to video content, the playing field is already too crowded. Considering the tight competition and the high costs associated with producing quality video, it’s essential to head into the landscape with a solid strategy in place if you want to see returns on your investment. Start by determining what you want your video content to do. Do you want it to educate, inspire, or entertain your audience? Video that hits these sweet spots is the content that gets etched into the minds of your audience and shared the most... Read the full article »

You Need Video Content for Your Brand

| | Smart Insights
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Video is an incredibly powerful tool for reaching your audience, and it’s only increasing in relevance. But don’t mistake it for a silver bullet. More than any one aspect of ideation or production, your overall strategy is the most important element in any video marketing initiative. Different kinds of videos can be used to engage audiences in all stages of the sales and marketing funnel... Read the full article »

Why Your Business Needs Video Marketing

| | Business 2 Community
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Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it’s estimated video will make up more than 80% of all consumer internet traffic. Currently nearly half of all internet users look online for video related to the products and services they’re interested in before even visiting a business... Read the full article »

85% of People Want to See More Video Content from Brands

| | Business 2 Community
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In the last couple years, we’ve seen a tremendous rise in video content marketing. It’s a form of marketing that isn’t going anywhere and we wanted to explore exactly why 85% of people want to see more video content from brands. Learn why consumers prefer video content as a platform for learning, instant gratification, and assistance with decision making. The link between video content, overall marketing strategy and branded video content can help your business grow... Read the full article »

Video Content Marketing in 2018

| | Mar Tech Advisor
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The social media marketing industry is booming as budgets have nearly doubled worldwide over the past few years from $16 billion in 2014 to $31 billion in 2016. And video has become the centerfold of social media. But what’s different in 2018 is there are companies navigating this complex landscape with success. Marketers have shifted from traditional media to social media as the preferred way to engage with customers and capture their elusive attention to achieve marketing objectives through social video... Read the full article »

6 Video Marketing Mistakes to Leave on the Cutting Room Floor

| | Tech Worm
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Creating video marketing content for your business is the ideal way to engage your audience. In fact, it is probably one of the strongest methods presently available. If you fail to take the time or put sufficient effort into video creation, you might as well scrap the entire idea. When a consumer sees the video you create, it’s an automatic reflection of your brand. No matter what type of video you make... Read the full article »

How Teens Are Consuming Content

| | The Drum
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Creating mobile-optimized content that’s platform specific, direct, and entertaining is essential for brands to reach Gen Z. They can watch up to 68 videos in a day meaning this audience has the ability to sort through content faster than those that came before. 52% of Gen Z are more likely to watch a video all the way through if it makes them laugh... Read the full article »

Four Tips for Using Video Content in Social Media

| | Marketing Profs
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Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback, in large part thanks to the implementation of video in social media and the formation of new video-based networks. Following the notion of "the medium is the message," it's interesting to see how video has changed in recent years to fit the demands of new platforms and changing audience behavior and needs... Read the full article »

Three Significant Video Trends for Perfecting Your 2018 Content Marketing Strategy

| | E Content
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Video advertising has gone through plenty of difficulties the last few years. The rise of ad blockers meant fewer people were seeing ads play. In addition, while some viewability standards have been reached, individual platforms and websites aren’t always able to provide the viewability advertisers want. Add in the problem of video ad fraud and you have a recipe for a struggling—if not potentially failing—industry... Read the full article »

Tackling Video Content the Better Way

| | Skyword
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Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text. In fact, more video is uploaded to the internet in a single month than network television has produced in three decades. Video marketing trends aside, video is essential for your content mix... Read the full article »

How Are You Changing Your Content Marketing Program in 2018?

| | Marketing Land
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Video content is huge and it’s going to keep getting bigger. Video is more engaging than standard text or images. Video catches attention and increases engagement significantly. If you’re not already producing video for your business, you’re likely behind the competition. It’s time to add video to the content marketing mix. Video works great on social media. There are over a billion users on YouTube and it’s reportedly the second-largest search engine, behind only Google... Read the full article »

Video Marketing: The New King of Content

| | Forbes
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We’ve all heard the expression, "content is king." It’s essential for attracting, engaging and converting customers online. While this is true, don’t forget to consider the medium involved. Right now, the king of content is video. The public loves video as much as marketers do. In fact, 43% of people hope marketers will use video even more in the future. Businesses are focusing on four common video genres: explainers, product demos, how-tos and testimonials... Read the full article »

Your Competition Uses Video Marketing and So Should You

| | Business 2 Community
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Videos have revolutionized the way businesses today approach online marketing. The rise in video marketing has inundated the online landscape covering just about everything you can imagine. Want to learn more about a business? Watch their culture video on their social networks or website. Need to refresh your employee training videos? No time like the present. Video has made life easier both for businesses promoting their products and services, as well as individuals looking for help or advice... Read the full article »