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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Executing a Video 1st Business Video Content Marketing Strategy

| | NYC Corporate Video Production
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Business video content marketing makes total sense if buyers need to be informed and educated about your company. It makes sense if you have sales people making presentations to buyers. It makes sense if buyers keep going back to your website to learn more about you. If this resonates, you may want to consider working with a corporate video production services company. They can help create a plan for getting the most out of a business video production plan to give buyers a great first impression... Read the full article »

All Content Strategies Need to Include Short Form Video

| | Screen Africa
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Many brand and communications experts have been predicting the rise of visual content, particularly video content over the past two years as smartphones got smarter and video started to dominate social media platforms globally. It’s not just about adapting your content to today’s shorter attention spans to maximize effectiveness. It’s also about providing an entertaining and engaging way to connect more intimately with your customer or audience... Read the full article »

3 Amazing Ways Video Can Help Build Your Business

| | Business 2 Community
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There are many reasons video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is it about video that’s so compelling? Maybe it all goes back to human nature. We’re visual creatures and when we watch something we absorb the content more completely than through other mediums... Read the full article »

6 Mobile Marketing Trends for Small Businesses in 2018

| | Forbes
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Video does what text can’t. It creates an immediate, real and authentic route of interaction and connectivity with audience members, who can often provide reactions and comments in real time. Word-of-mouth is an age-old marketing tool because trust remains intrinsic among consumers. Consumers trust the experiences of others. Build that trust from the start by speaking directly to consumers through video to establish pure connectivity... Read the full article »

4 Reasons Why Video Is the Future of Content Marketing

| | Promotion World
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Content marketing has been the backbone of most online marketing campaigns. However, in the last fifteen years, our society has become more dependent on visual content. The recent rise of platforms like YouTube, Instagram, and Pinterest ensures humanity will keep going in this direction in the future. While images are limited in what they can convey to users, videos are easy to digest and understand. Video marketing can transmit clear messages in a shorter time frame than any other type of marketing, which is why some of the best videography reports clearly show videos are quickly taking over the industry... Read the full article »

Make Video Work for You: 6 Ways to Up Your Content Marketing Game

| | E Content
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When it comes to video content, the playing field is already too crowded. Considering the tight competition and the high costs associated with producing quality video, it’s essential to head into the landscape with a solid strategy in place if you want to see returns on your investment. Start by determining what you want your video content to do. Do you want it to educate, inspire, or entertain your audience? Video that hits these sweet spots is the content that gets etched into the minds of your audience and shared the most... Read the full article »

You Need Video Content for Your Brand

| | Smart Insights
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Video is an incredibly powerful tool for reaching your audience, and it’s only increasing in relevance. But don’t mistake it for a silver bullet. More than any one aspect of ideation or production, your overall strategy is the most important element in any video marketing initiative. Different kinds of videos can be used to engage audiences in all stages of the sales and marketing funnel... Read the full article »

Why Your Business Needs Video Marketing

| | Business 2 Community
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Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it’s estimated video will make up more than 80% of all consumer internet traffic. Currently nearly half of all internet users look online for video related to the products and services they’re interested in before even visiting a business... Read the full article »

85% of People Want to See More Video Content from Brands

| | Business 2 Community
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In the last couple years, we’ve seen a tremendous rise in video content marketing. It’s a form of marketing that isn’t going anywhere and we wanted to explore exactly why 85% of people want to see more video content from brands. Learn why consumers prefer video content as a platform for learning, instant gratification, and assistance with decision making. The link between video content, overall marketing strategy and branded video content can help your business grow... Read the full article »

Video Content Marketing in 2018

| | Mar Tech Advisor
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The social media marketing industry is booming as budgets have nearly doubled worldwide over the past few years from $16 billion in 2014 to $31 billion in 2016. And video has become the centerfold of social media. But what’s different in 2018 is there are companies navigating this complex landscape with success. Marketers have shifted from traditional media to social media as the preferred way to engage with customers and capture their elusive attention to achieve marketing objectives through social video... Read the full article »

6 Video Marketing Mistakes to Leave on the Cutting Room Floor

| | Tech Worm
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Creating video marketing content for your business is the ideal way to engage your audience. In fact, it is probably one of the strongest methods presently available. If you fail to take the time or put sufficient effort into video creation, you might as well scrap the entire idea. When a consumer sees the video you create, it’s an automatic reflection of your brand. No matter what type of video you make... Read the full article »

How Teens Are Consuming Content

| | The Drum
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Creating mobile-optimized content that’s platform specific, direct, and entertaining is essential for brands to reach Gen Z. They can watch up to 68 videos in a day meaning this audience has the ability to sort through content faster than those that came before. 52% of Gen Z are more likely to watch a video all the way through if it makes them laugh... Read the full article »

Four Tips for Using Video Content in Social Media

| | Marketing Profs
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Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback, in large part thanks to the implementation of video in social media and the formation of new video-based networks. Following the notion of "the medium is the message," it's interesting to see how video has changed in recent years to fit the demands of new platforms and changing audience behavior and needs... Read the full article »

Three Significant Video Trends for Perfecting Your 2018 Content Marketing Strategy

| | E Content
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Video advertising has gone through plenty of difficulties the last few years. The rise of ad blockers meant fewer people were seeing ads play. In addition, while some viewability standards have been reached, individual platforms and websites aren’t always able to provide the viewability advertisers want. Add in the problem of video ad fraud and you have a recipe for a struggling—if not potentially failing—industry... Read the full article »