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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

6 Content Marketing Tactics to Help You Win More Customers

| | Customer Think
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You should appeal to the senses of both sight and sound. In addition to infographics, you can add videos to your arsenal of content marketing assets. You can post them as standalone content or part of an ad. HubSpot reports that almost half of internet users look for product or service-related videos before visiting a store. It also cites an Aberdeen 2015 study that found, “marketers who use video grow revenue 49% faster than non-video users.”... Read the full article »

These Video Influencers Share Their Best Tips for Creating Viral Content

| | AdWeek
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Theorist Media understands the frustration of clients who just want a formula to plug their content into that will immediately make a video extremely popular online. Finding the right length depends on the goal of the video and who you want to reach. “A lot of people think short content is designed to go viral, but longer content keeps people around for a longer amount of time,” explained Matthew. “If you decide on your goal and the platform you want to upload it to, that will determine the video’s ideal length.” ... Read the full article »

You Don’t Need a Big Budget to Get Started with Video Content

| | Entrepreneur
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Video marketing is bigger than ever—this is an undeniable fact. In addition to traditional video content, live streams are very popular these days. If you're still not employing video content in your marketing mix, you are missing out on serious opportunities. Social media platforms give preferential treatment to native videos and customers increasingly prefer consuming information in this format over the written word... Read the full article »

How to Capture the World with Amazing Content

| | Fusion Creative
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Online video can be found on YouTube, Vimeo, and a handful of other places, but this type of content works to convey a story through moving picture. When it comes to engagement, there isn’t a medium more effective at holding the attention of your audience. Video has the ability to draw visitors in and help them see in detail who you are and what you’re about... Read the full article »

How Marketers Are Drunk on Video Content and What to Do About It

| | Forbes
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The statistics surrounding videos are mouthwatering. 73% of brands that post video on Instagram see 1.2 times the interaction rate of the average brand post. By 2020, nearly 80% of total global internet traffic will be driven by video and Mark Zuckerberg claims Facebook has moved from being mobile first to video first. But what these stats don’t tell you is that videos are greatly ignored... Read the full article »

5 Digital Marketing Trends Your Business Needs to Try

| | Entrepreneur
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As of 2015, online videos accounted for 50 percent of all mobile usage and video content is still on the rise. More than other forms of visual content, videos have the power to connect with consumers and deliver a truckload of information, feelings, thoughts, and responses all within a matter of seconds. But, in order to heighten the emotions and excitement for users, many brands are now "going live."... Read the full article »

The Ultimate Guide to Content Marketing Channels: Audio & Visual

| | CMS Wire
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Over 300 hours of video is uploaded to YouTube every minute for its 1.5 billion users to enjoy. The concept is simple: set up a channel and start uploading videos geared towards your audience. Weebly’s YouTube strategy of publishing videos explaining how its platform can empower entrepreneurship, as well as walkthroughs of its latest features, has paid off for the company... Read the full article »

55 Proven Ways Content Marketing Can Help Your Business [Infographic]

| | Social Media Today
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Content marketing is a proven method marketers can employ to get results. In fact, more than 85 percent of marketers use content marketing to generate more engagement and increase sales. Marketing departments are spending an average of 13 percent of their budgets on content marketing. Whether you have a content marketing strategy in place or not, this infographic helps explain how unique content stimulates business growth.... Read the full article »

Using Video to Boost Content Marketing Results

| | Business 2 Community
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The future of marketing has a play button on it. Cisco predicted this with its much-discussed statement that “online videos will account for more than 80% of all consumer internet traffic by 2020.” Marketers are always talking about adding video and YouTube accounts for a third of all internet users. According to Buffer’s annual State of Social Media Report, 83% of marketers say time, resources, and budget stand in the way of adding more video... Read the full article »

Video Content and Its Role in the Marketing Funnel [Infographic]

| | Marketing Profs
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With 90% of consumers finding video helpful when making their buying decisions, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel... Read the full article »

5 Reasons to Use Video Marketing to Drive Sales

| | Business 2 Community
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It’s probably no surprise that people spend a lot of time watching videos. According to Hyperfine Media, one-third of online activity is spent watching videos, which represents an average of 32.3 videos every month. It’s simple to understand why people like videos so much: they are fun to watch and easy to consume. Animoto found 1 in 4 consumers tend to lose interest in a company if it doesn’t feature any video on their website... Read the full article »

Is Video Marketing Right for You?

| | Business 2 Community
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Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost anything more than your time. You won’t butt heads with industry leaders right away and your marketing efforts will help grow your business... Read the full article »

Why Ignoring Video Marketing is Hurting Your Business

| | Business 2 Community
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Think about how we have all been spoon-fed videos since toddlers on TV. The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience... Read the full article »