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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Why Every Startup Needs an Effective Content and Video Content Marketing Plan

| | Flimp Media
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Effective content marketing goes beyond incorporating SEO strategies into your website to rank higher in search engines and includes video content marketing, educational content, interactive content, newsletters, blog content and other information that shows not only that you have great products and services but that you are also a knowledge leader... Read the full article »

Video Marketing Link Roundup: Social Media Video, Video Content Plan, YouTube Cards and More

| | DigiNovations
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We’ve scoured the web to find articles relevant to the whole gamut of video content marketing creation and video marketing – from inspiration to planning, creation to performance. Here are six awesome articles to assist you in understanding and implementing a whole range of best practices to enhance the performance of your video content marketing... Read the full article »

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

| | Web Video Marketing Council
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Never before has there been such a huge generational difference in terms of age as well as in their underlying philosophy – what makes them tick – that marketing takes on a whole new perspective. So, how can you reach all of those target audiences so that you can build a strong customer base going forward? Video content marketing is the key. Millennials have surpassed... Read the full article »

4 Tips To Optimize Your Videos for Autoplay

| | Yum Yum Videos
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As video content is booming, three of the main social media platforms (Facebook, Twitter and Instagram) are already offering autoplay as a feature. But in order to get the most out of this, you really need to make some optimizations to your video. Here are four tips to enhance your marketing videos for autoplay... Read the full article »

5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

| | Business 2 Community
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#4: Include a web link, photo, video or any other form of media to increase reach and engagement - When social networks use algorithms to sift through content, they seem to favor content that includes some form of media. Video seems to display more often than photos or posts with links oftentimes. Reach (or impressions) are the key to attaining more engagement which will lead to more exposure for your brand and then... Read the full article »

Ways to Use Video Marketing for Sales

| | Flimp Media and Communications
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In today’s hi-tech world, online marketing videos are altogether different. Today’s videos are digitally recorded and played and viewed through various online marketing and social media channels including YouTube, the second biggest search engine in the world. This shows how important videos are for marketing, sales, and lead generation and their use provides insights into how companies – large and small – seek new ways to use videos in marketing strategies. In addition to using online videos to increase sales, more and more companies are... Read the full article »

How to Implement a Video 1st Content Marketing Strategy To Drive Action

| | biznology
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The reason a Video 1st content marketing strategy makes a solid investment is because we have become a society of viewers and not readers. Another key benefit of Video 1st for your content marketing strategy is that all the keywords you use are connected and coordinated with one another. This way you have a cohesive approach to go after the target audience that you need to drive your marketing objectives. Is this the first time you’ve heard of this approach?... Read the full article »

12 Reasons Why Video Content Marketing is Changing Everything for Traditional Media

| | tubular insights
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2016 sees video marketing firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media need to deliver video content to the audience on the audience's terms. Let’s explore these 12 reasons video content marketing is changing everything for traditional media... Read the full article »

How Companies Can Leverage The Insatiable Demand For Video Content Marketing

| | Forbes
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Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content marketing over all other content choices.  Video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product over reading about it. For those companies that have yet to catch onto the need to provide video content, time appears to be running out before this technological legacy advances onto the next stage in content evolution and life as we know it... Read the full article »

Video Marketing and Brand Reputation

| | HuffPost Media
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I am honored to have the web marketing guru Mauro Perrelli back here with me. He’s an international web manager with long-standing, extensive experience not only in Silicon Valley itself, but also in Europe and Asia. I want to hear his top tips for web video success. Mauro Perrella is just thirty years old, a Millennial like me, and has been - and still is - one of the pioneers in the digital market. He is very well known for helping brands and personalities in terms of brand reputation and using video to... Read the full article »

5 Tips to Get Your Products And Business Seen Through Video Marketing

| | Sonia Hollis
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You can’t have too many videos online. It is wise to upload new video content often in order to keep things fresh for website visitors. Having numerous online marketing videos also increases exposure and the awareness of your brand. With the right mix of content, execution, and promotion, a video clip can bring about incredible results. This article offers the basics for it. When you use the tips from this article, you may be able to attract customers from all around the world... Read the full article »

3 Must Do Steps to Using Viral Videos in Content Marketing

| | Your Story
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Here are some of my learnings on video marketing in 3-steps for successful video marketing campaigns. I recently started learning video marketing and it’s not a secret anymore that the impact of marketing through videos is phenomenal. Video making can be as simple as recording videos on your mobile phone, the cost of which is absolutely zero if you have a good concept and your team can act or you can create B2B videos or explainer videos by simply... Read the full article »

Brands Not Investing Enough in Marketing Videos, Say Senior Marketers

| | campaign live
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Nearly three-quarters of content marketers do not believe brands are investing enough in video marketing content or product videos, according to new research by the Content Marketing Association. The CMA’s Video Content for Engagement study found that 58 per cent of senior level marketers are planning on increasing the proportion of marketing budgets spent on video content in the next 12 months and this will lead to... Read the full article »

How Instagram and SnapChat Are Shaping the Future of Video Content Marketing

| | HuffPost Business
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Video content marketing is the future of online interaction—you could even argue it’s the present. Over the course of the past decade or so, video uploads and views have multiplied many times over, and users are starting to prefer video content over any other medium. It’s projected that by 2018, approximately 69 percent of all Internet traffic will be for video content marketing for communications, businesses lead generation, and fun! Even now, users watch hundreds of millions of hours of video every day and the result is an enormous trend pushing the power of video content marketing forward to increase... Read the full article »

How to Boost Content Communications With Video Marketing

| | Ragan’s PR Daily
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Video content marketing is the new normal for companies and marketing and communications teams eager to find relevance in a cluttered and ever-evolving landscape. The promise of sight, sound, motion and story—along with guaranteed viewership—is a promising alternative to the engagement shackles that we’ve chained ourselves to for the past two decades. What makes video marketing so promising? In a nutshell, the industry is maturing and realizing that we have other tools out there that are affordable and easy to execute. It’s also pretty easy to launch a video content campaign as you no longer need to... Read the full article »

Why and How Video Content Marketing Works for Luxury

| | Luxury Daily
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Content marketing is a buzzword in the marketing world, but what does that actually mean and what is its role for luxury brands? Content marketing, or branded content, is brand-related content with which consumers, or in our case, luxury consumers, actually choose to engage. It has value for the audience first – whether entertainment, information or other value – and the brand second. Using long-form marketing videos in a series is very effective because everyone loves... Read the full article »

How Reddit Helped Grow This YouTube Channel by ~6000% in 30 days

| | reelseo
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It’s difficult to push video content out to the users of Reddit if they suspect they are being marketed to in any way. But once in a while, a creator, or brand, pushes through and captures the imagination of a certain Reddit viewers, and magical things start to happen for that video content. If you haven’t seen the hydraulic press videos yet, then treat yourself for a few minutes today and learn a quick a lesson on successful video marketing and how to execute your own internet video marketing success... Read the full article »