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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

18 Must See Video Marketing Secrets & Insights

| | Search Engine Journal
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Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network, it’s video marketing. Videos can be a brand’s chance to move the process from one stage to the next. Whether it’s going from a nobody to a somebody or uneducated to educated or from a firm “no” to a warm “maybe” to a solid “yes.”... Read the full article »

Why Your Video Content Workflow Matters More Than You Think

| | Business 2 Community
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There’s an infographic making waves right now in the LinkedIn community that illustrates the demand for a more connected, innovative, and adaptive workplace. Put simply, The Evolution of the Employee illustrates the needs of a new generational workforce. Driven by applications like Slack and Google Drive, online remote working, and paperless office policies, it’s clear the future of good business is online, collaborative, and adaptive—and video workflow is no exception... Read the full article »

How to Stretch Your Video Content to Give It the Biggest Bang

| | The CSI Group
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Video content is often expensive to produce. It can cost thousands of dollars for just a few minutes of professional-quality video. Plus, it takes tons of time to brainstorm creative elements, structure, plan, film and finish post-production. Then there’s the time spent promoting. All this means you can only make so many videos at a time without blowing your budget. Compared to blogging, it’s a whole different animal... Read the full article »

How to Create Engaging Video Content

| | Business 2 Community
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Whether you run a multinational company or a small business, your brand needs to incorporate video content in your marketing strategies. But making videos isn’t a guaranteed route to success. Those videos need to be watched if you’re to capitalize on them and that means creating genuinely engaging content that audiences actively seek out... Read the full article »

Is It Worth Investing in Video Content for Smaller Screens?

| | Mar Tech Series
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A majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow. It appears this shift to digital video ads has introduced a number of challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies... Read the full article »

Executing a Video 1st Business Video Content Marketing Strategy

| | NYC Corporate Video Production
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Business video content marketing makes total sense if buyers need to be informed and educated about your company. It makes sense if you have sales people making presentations to buyers. It makes sense if buyers keep going back to your website to learn more about you. If this resonates, you may want to consider working with a corporate video production services company. They can help create a plan for getting the most out of a business video production plan to give buyers a great first impression... Read the full article »

All Content Strategies Need to Include Short Form Video

| | Screen Africa
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Many brand and communications experts have been predicting the rise of visual content, particularly video content over the past two years as smartphones got smarter and video started to dominate social media platforms globally. It’s not just about adapting your content to today’s shorter attention spans to maximize effectiveness. It’s also about providing an entertaining and engaging way to connect more intimately with your customer or audience... Read the full article »

3 Amazing Ways Video Can Help Build Your Business

| | Business 2 Community
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There are many reasons video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is it about video that’s so compelling? Maybe it all goes back to human nature. We’re visual creatures and when we watch something we absorb the content more completely than through other mediums... Read the full article »

6 Mobile Marketing Trends for Small Businesses in 2018

| | Forbes
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Video does what text can’t. It creates an immediate, real and authentic route of interaction and connectivity with audience members, who can often provide reactions and comments in real time. Word-of-mouth is an age-old marketing tool because trust remains intrinsic among consumers. Consumers trust the experiences of others. Build that trust from the start by speaking directly to consumers through video to establish pure connectivity... Read the full article »

4 Reasons Why Video Is the Future of Content Marketing

| | Promotion World
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Content marketing has been the backbone of most online marketing campaigns. However, in the last fifteen years, our society has become more dependent on visual content. The recent rise of platforms like YouTube, Instagram, and Pinterest ensures humanity will keep going in this direction in the future. While images are limited in what they can convey to users, videos are easy to digest and understand. Video marketing can transmit clear messages in a shorter time frame than any other type of marketing, which is why some of the best videography reports clearly show videos are quickly taking over the industry... Read the full article »

Make Video Work for You: 6 Ways to Up Your Content Marketing Game

| | E Content
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When it comes to video content, the playing field is already too crowded. Considering the tight competition and the high costs associated with producing quality video, it’s essential to head into the landscape with a solid strategy in place if you want to see returns on your investment. Start by determining what you want your video content to do. Do you want it to educate, inspire, or entertain your audience? Video that hits these sweet spots is the content that gets etched into the minds of your audience and shared the most... Read the full article »

You Need Video Content for Your Brand

| | Smart Insights
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Video is an incredibly powerful tool for reaching your audience, and it’s only increasing in relevance. But don’t mistake it for a silver bullet. More than any one aspect of ideation or production, your overall strategy is the most important element in any video marketing initiative. Different kinds of videos can be used to engage audiences in all stages of the sales and marketing funnel... Read the full article »

Why Your Business Needs Video Marketing

| | Business 2 Community
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Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it’s estimated video will make up more than 80% of all consumer internet traffic. Currently nearly half of all internet users look online for video related to the products and services they’re interested in before even visiting a business... Read the full article »

85% of People Want to See More Video Content from Brands

| | Business 2 Community
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In the last couple years, we’ve seen a tremendous rise in video content marketing. It’s a form of marketing that isn’t going anywhere and we wanted to explore exactly why 85% of people want to see more video content from brands. Learn why consumers prefer video content as a platform for learning, instant gratification, and assistance with decision making. The link between video content, overall marketing strategy and branded video content can help your business grow... Read the full article »