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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

The Ultimate Guide to Content Marketing Channels: Audio & Visual

| | CMS Wire
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Over 300 hours of video is uploaded to YouTube every minute for its 1.5 billion users to enjoy. The concept is simple: set up a channel and start uploading videos geared towards your audience. Weebly’s YouTube strategy of publishing videos explaining how its platform can empower entrepreneurship, as well as walkthroughs of its latest features, has paid off for the company... Read the full article »

55 Proven Ways Content Marketing Can Help Your Business [Infographic]

| | Social Media Today
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Content marketing is a proven method marketers can employ to get results. In fact, more than 85 percent of marketers use content marketing to generate more engagement and increase sales. Marketing departments are spending an average of 13 percent of their budgets on content marketing. Whether you have a content marketing strategy in place or not, this infographic helps explain how unique content stimulates business growth.... Read the full article »

Using Video to Boost Content Marketing Results

| | Business 2 Community
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The future of marketing has a play button on it. Cisco predicted this with its much-discussed statement that “online videos will account for more than 80% of all consumer internet traffic by 2020.” Marketers are always talking about adding video and YouTube accounts for a third of all internet users. According to Buffer’s annual State of Social Media Report, 83% of marketers say time, resources, and budget stand in the way of adding more video... Read the full article »

Video Content and Its Role in the Marketing Funnel [Infographic]

| | Marketing Profs
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With 90% of consumers finding video helpful when making their buying decisions, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel... Read the full article »

5 Reasons to Use Video Marketing to Drive Sales

| | Business 2 Community
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It’s probably no surprise that people spend a lot of time watching videos. According to Hyperfine Media, one-third of online activity is spent watching videos, which represents an average of 32.3 videos every month. It’s simple to understand why people like videos so much: they are fun to watch and easy to consume. Animoto found 1 in 4 consumers tend to lose interest in a company if it doesn’t feature any video on their website... Read the full article »

Is Video Marketing Right for You?

| | Business 2 Community
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Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost anything more than your time. You won’t butt heads with industry leaders right away and your marketing efforts will help grow your business... Read the full article »

Why Ignoring Video Marketing is Hurting Your Business

| | Business 2 Community
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Think about how we have all been spoon-fed videos since toddlers on TV. The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience... Read the full article »

A Guide to Visual Content for Social Media [Infographic]

| | Social Media Today
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Visuals are now an essential element of any social media marketing strategy. But despite the rise of social networks, and the changing interactive landscape, there are companies and brands struggling to generate leads from the medium. But you can stand out with the help of well designed and crafted visualshttp://www.socialmediatoday.com/social-business/guide-visual-content-social-media-infographic... Read the full article »

How To Get More Value Out of Your Video marketing

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Video marketing is incredibly valuable. That’s because video, in practically every format available, can help you capture and hold the attention of your potential customers. As more people reach for a mobile device to access all that the internet has to offer, there is a significant expectation that video viewing trends will continue to rise... Read the full article »

Leverage Your Marketing With A Snappy Video

| | Business Zone
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Videos are absorbed by the brain 60,000 faster than static images, which leads to an increase in email clicks by sometimes as much as 300%. 87% of online marketers use video content, 86% of colleges and universities also utilise video, and 22% of small businesses will be posting a video within the next year. Lights, camera, action!... Read the full article »

Why Every Startup Needs an Effective Content and Video Content Marketing Plan

| | Flimp Media
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Effective content marketing goes beyond incorporating SEO strategies into your website to rank higher in search engines and includes video content marketing, educational content, interactive content, newsletters, blog content and other information that shows not only that you have great products and services but that you are also a knowledge leader... Read the full article »