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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Tackling Video Content the Better Way

| | Skyword
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Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text. In fact, more video is uploaded to the internet in a single month than network television has produced in three decades. Video marketing trends aside, video is essential for your content mix... Read the full article »

How Are You Changing Your Content Marketing Program in 2018?

| | Marketing Land
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Video content is huge and it’s going to keep getting bigger. Video is more engaging than standard text or images. Video catches attention and increases engagement significantly. If you’re not already producing video for your business, you’re likely behind the competition. It’s time to add video to the content marketing mix. Video works great on social media. There are over a billion users on YouTube and it’s reportedly the second-largest search engine, behind only Google... Read the full article »

Video Marketing: The New King of Content

| | Forbes
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We’ve all heard the expression, "content is king." It’s essential for attracting, engaging and converting customers online. While this is true, don’t forget to consider the medium involved. Right now, the king of content is video. The public loves video as much as marketers do. In fact, 43% of people hope marketers will use video even more in the future. Businesses are focusing on four common video genres: explainers, product demos, how-tos and testimonials... Read the full article »

Your Competition Uses Video Marketing and So Should You

| | Business 2 Community
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Videos have revolutionized the way businesses today approach online marketing. The rise in video marketing has inundated the online landscape covering just about everything you can imagine. Want to learn more about a business? Watch their culture video on their social networks or website. Need to refresh your employee training videos? No time like the present. Video has made life easier both for businesses promoting their products and services, as well as individuals looking for help or advice... Read the full article »

Video Marketing Isn’t the Future: It’s Right Here and Now

| | Forbes
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If you’re doing any form of content marketing — blogs, presentations, white papers, seminars, etc. — and you aren’t coupling it with video, you should be. Not only does video perform better than any other form of content, it’s heavily favored by consumers. As millennials replace baby boomers as the tastemakers of this country, understanding the shifts in media consumption — particularly through mobile — will be critical to your growth as a brand or business... Read the full article »

How Video Marketing Extends Brand Image

| | Social Barrel
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Video has become a top marketing strategy to build reach online. From smartphones to tablets and laptops, people can watch video anytime from anywhere. In 2017, video will account for almost 75 percent of web traffic. So, press your clients to add video marketing to their online campaign. You can use internal tools or guide them in making their own strategy. Either way, they need to see the importance of video... Read the full article »

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

| | Business 2 Community
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Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers are “pivoting to video” from text- based content. We’re looking at why some publishers are betting big on video, as well as examining the pros and cons of video content marketing, with examples of video content that performs strongly... Read the full article »

3 Content Marketing Musts for Your Business

| | Born 2 Invest
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As smartphones get smarter, internet connections get faster, and technology becomes more accessible, demand for video content continues to grow. That’s why, as a content marketer, you should seriously consider looking into creating live videos, producing clips, or a mixture of both. One reason some small business owners may have avoided the world of video up until this point is the perceived level of investment required... Read the full article »

6 Content Marketing Tactics to Help You Win More Customers

| | Customer Think
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You should appeal to the senses of both sight and sound. In addition to infographics, you can add videos to your arsenal of content marketing assets. You can post them as standalone content or part of an ad. HubSpot reports that almost half of internet users look for product or service-related videos before visiting a store. It also cites an Aberdeen 2015 study that found, “marketers who use video grow revenue 49% faster than non-video users.”... Read the full article »

These Video Influencers Share Their Best Tips for Creating Viral Content

| | AdWeek
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Theorist Media understands the frustration of clients who just want a formula to plug their content into that will immediately make a video extremely popular online. Finding the right length depends on the goal of the video and who you want to reach. “A lot of people think short content is designed to go viral, but longer content keeps people around for a longer amount of time,” explained Matthew. “If you decide on your goal and the platform you want to upload it to, that will determine the video’s ideal length.” ... Read the full article »

You Don’t Need a Big Budget to Get Started with Video Content

| | Entrepreneur
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Video marketing is bigger than ever—this is an undeniable fact. In addition to traditional video content, live streams are very popular these days. If you're still not employing video content in your marketing mix, you are missing out on serious opportunities. Social media platforms give preferential treatment to native videos and customers increasingly prefer consuming information in this format over the written word... Read the full article »

How to Capture the World with Amazing Content

| | Fusion Creative
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Online video can be found on YouTube, Vimeo, and a handful of other places, but this type of content works to convey a story through moving picture. When it comes to engagement, there isn’t a medium more effective at holding the attention of your audience. Video has the ability to draw visitors in and help them see in detail who you are and what you’re about... Read the full article »

How Marketers Are Drunk on Video Content and What to Do About It

| | Forbes
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The statistics surrounding videos are mouthwatering. 73% of brands that post video on Instagram see 1.2 times the interaction rate of the average brand post. By 2020, nearly 80% of total global internet traffic will be driven by video and Mark Zuckerberg claims Facebook has moved from being mobile first to video first. But what these stats don’t tell you is that videos are greatly ignored... Read the full article »

5 Digital Marketing Trends Your Business Needs to Try

| | Entrepreneur
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As of 2015, online videos accounted for 50 percent of all mobile usage and video content is still on the rise. More than other forms of visual content, videos have the power to connect with consumers and deliver a truckload of information, feelings, thoughts, and responses all within a matter of seconds. But, in order to heighten the emotions and excitement for users, many brands are now "going live."... Read the full article »

The Ultimate Guide to Content Marketing Channels: Audio & Visual

| | CMS Wire
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Over 300 hours of video is uploaded to YouTube every minute for its 1.5 billion users to enjoy. The concept is simple: set up a channel and start uploading videos geared towards your audience. Weebly’s YouTube strategy of publishing videos explaining how its platform can empower entrepreneurship, as well as walkthroughs of its latest features, has paid off for the company... Read the full article »

55 Proven Ways Content Marketing Can Help Your Business [Infographic]

| | Social Media Today
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Content marketing is a proven method marketers can employ to get results. In fact, more than 85 percent of marketers use content marketing to generate more engagement and increase sales. Marketing departments are spending an average of 13 percent of their budgets on content marketing. Whether you have a content marketing strategy in place or not, this infographic helps explain how unique content stimulates business growth.... Read the full article »