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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Interactive Video: The New Video Web Marketing Content Must-Have

| | Adweek - Mary C. Long
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As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use tools that give them an edge, and today that edge is web video marketing. Video marketing experts already know online video is more effective than text, and here are noteworthy reminders: 1. 60 percent of people prefer video over reading text; 2. Video keeps visitors on your website longer; 3. Video is more memorable than written content and, because of these online video marketing trends, mobile video marketing is going to control many aspects of customers’... Read the full article »

23 Reasons to Use Video Marketing NOW [Infographics]

| | B2C - Bob Hutchins
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“The Year of Video Marketing” kind of makes sense for 2015, doesn’t it? And here’s why. Take a look at this simple and very informative infographic (to share with your boss and colleagues) from HighQ about the growth of web video marketing and shows many online video marketing trends and statistics. It’s quite helpful and shares essential online and b2b video marketing facts that every marketing expert and company owner should know, even if you don’t think creating, producing, or using video for your online marketing strategies is in your immediate horizon [hint: it should be]. Video is rumored to rank better on Google, it’s been known to get the best organic reach on Facebook, and it’s the lifeblood of any company that wants to... Read the full article »

Health and Wellness Online Video Marketing and Education Gains Momentum with Doctors

| | Medical Marketing & Media - Reem Nouh
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Doctors today watch online videos almost as much as they watch TV. According to a Google and Manhattan Research study, Doctors average six hours of online video viewing a week. Of greater significance for online video marketing experts is that 85 percent of them take some action after watching an online professional video production. They either request a product sample, refer the content to a colleague or make a decision. Such stats reinforce that online video is an effective marketing tool for reaching healthcare professionals. The question is, can you also make web video production cost-efficient? The answer is yes, and let’s start with what not to do... Read the full article »

What the Facebook Video Debate Means for Online Marketers - 10 Key Takeaways To Succeed

| | theguardian.com - Jerry Daykin
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Video is set to dominate Facebook newsfeeds and marketers need to make their content work on the updated Facebook platform. Whether for hitting 4bn daily views, or with accusations that they “lied and cheated” their way to that number, Facebook’s online video marketing offering is grabbing headlines. So, what does it really mean for online marketers and how can we all maximize this opportunity of the dramatic increase of video communications viewing? One thing is clear. ALL Facebook newsfeeds are going to become more video heavy. Businesses must start preparing for all, or at least much of, their Facebook content to be video. Here are 10 key takeaways to succeed on the upgraded Facebook video marketing platform: 1. Facebook’s biggest change has... Read the full article »

Facebook Video and Its Impact on Online Marketing [hint: YouTube Killer]

| | purecontent.com - sarah
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Facebook’s new online video marketing offering is having major impacts for online marketers - especially for those using YouTube. So listen up! What are the likely effects, and how can you maximize opportunities presented? Here it is - short and sweet: 1. Short video clips have a major impact, which is why Google’s non-skippable five-second sections of ads remains a working approach. However, this leads to confusion when it comes to analyzing data because simplifying reporting by using a straight comparison between Facebook and YouTube video views doesn’t pan out; 2. Facebook online video views are similar to impressions, so YouTube’s own metric should be used, otherwise you could end up with a number in the region of ten times higher than the actual displayed view count; 3. For better corporate video communications and sales leads generation, Facebook will be better at ... Read the full article »

Marketer's Guide to Selecting a Video Production Company

| | Marketigmag - Simon Palan
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Online video marketing experts realize they don't need TV networks and big budget commercials to promote products. TV audiences are heavily fragmented and skip through commercials. In today's digital world, corporate video communications professionals and internet video marketing gurus are producing their own video content and hosting it on websites, social media, and using sales video and testimonial videos for video email marketing. These are targeted strategies and the rewards are not in dispute. Consumers who view online product videos also are 85% more likely to make a purchase and engage with Read the full article »

Use Emotional Content for Effective Video Content Marketing

| | B2BMarketing.net
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B2B video marketing must be able to elicit an engagement response in order for it to be effective. That response may come from different video marketing content based upon what demographic you are targeting. A recent study from StreamSafe revealed that 48% of surveyed users would share inspirational video content. But the tone of the video marketing content may differ, depending on the age of the demographic. Baby Boomers, or those over the age of 65, are more likely to share online video marketing content that elicits excitement. Millenials, or those between the ages of 25 and 34, are more likely to share online video content that is amusing. A B2B video marketing best practice would be to tell emotive stories that target the key emotion of the chosen demographic for the video marketing content. This will ensure that your B2B video marketing content is likely to be shared. Read the full article »

Interactive Online Video Content Marketing That Works For Every Learning Style

| | Business 2 Community - Elizabeth Wellington
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When you create website video content such as explainer videos or how-to videos, it's important to think about the various learning styles that people practice. Some are visual, some are auditory, some are reading-writing, and some are tactile learners. We are all comprised of a combination of some of these learning styles. You can create website video content that caters to them all. This helps "broaden your impact" as a video marketing professional. Interactive video content is a type of online "super-content" that combines the use of these learning styles to provide online video content for many people to learn from. For visual learners, video is visually captivating. These type of learners are probably the easiest to please with online video content. For auditory learners, the sound and speech of your online video content is important. Audio branding is as equally important as visual branding to a business. Reading-writing and kinesthetic learners require more interactive online video content. These include questions, annotations, and link-outs to relevant blog posts or websites, even prompting users to answer a question before viewing the online video content can all lead to a better understanding of your service, product or business through online video content built for different learning styles. Read the full article »

Successful Video Content Marketing Material Needs Engagement from Viewers

| | ReelSEO - Greg Jarboe
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Uber and AirBNB are often compared to each other, despite offering different services. The former is an alternative to using taxis and the latter is an alternative to the traditional hotel stay. While they are both successful alternative services to traditional models, they are both also good at doing one thing: helping Americans do a thing for extra money. ReelSEO took a look into both brand's video content marketing to see where their strengths and weaknesses lie. While both brands have high view rates on their video content marketing material, they need more than that. They need "champions" - a "social army" that push their video content marketing further. These brands are both "creating exciting opportunities and unleashing innovation", but goes so far without engagement from its audience. That is the real challenge for both brands to succeed with their video content marketing. Read the full article »

Generate Great Video Content Marketing with Live-Streaming

| | Business 2 Community - Rachel Parker
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Live-streaming video content marketing apps are powerful tools to generate great video content marketing. In March Meerkat exploded out of the gate, followed swiftly by Twitter's Periscope live video streaming apps. Since then marketers have been busy trying new ways to create quality video content marketing material from live video streaming apps. Here are five ways you can incorporate live media streaming content in your own marketing campaigns. The first is to use these live video streaming apps to broadcast live events. Conferences and workshops are great events to film and broadcast for good video content marketing material. Live announcements are also great video content marketing pieces you can live-stream. Got a new product, partnership or initiative to announce? Don't just hold an event that people need to attend. Live-stream it so you can reach a wider audience. The video also becomes a great piece of video content marketing that you can use for video email marketing campaigns. Live interviews don't just have to appear on a Reddit AMA (Ask Me Anything). Live-stream an interview with a key speaker in your industry and reuse the video content after the interview is complete, in parts or for other marketing material such as blogs or case studies. Live video blogging can also provide quality video content marketing material that can be evergreen content. Questions get answered in real-time. Finally, you can use live-streaming apps to broadcast live panel chats with experts in your field. This is great evergreen video content material that can be watched again and again. So get started with live-streaming today! Read the full article »

Become a WVMC Guest Contributor

| | WVMC
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We're looking for awesome blog contributors to the Web Video Marketing Council's blog! Are you a video marketing expert, practitioner, or enthusiast? Maybe you're a YouTube Influencer, or leading the revolution in social media video marketing through Periscope or Meerkat. Or maybe you're an expert on video communication technology that will improve our daily lives. We invite you to contribute your insights, experiences, know-how and content to our blog. Read the full article »

Use Comedy in Video Content Marketing to Stand Out

| | The Huffington Post - Sajeel Qureshi
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With the plethora of video content marketing campaigns out there how do you make your business stand out from the other guys? Well, for one thing, you can tap into your funny bone and make them laugh. Comedy works in video content marketing because it stands out, it's easy to digest, and it's fun to make, which means you'll likely make more of it. Have you tried using comedy in your video content marketing campaigns yet? Read the full article »

The Most Important Video Content Marketing Metrics

| | PerformanceIN - Richard Towey
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Since video content marketing has exploded over the last year or so, data analysis has only gotten more important to the video campaign manager or video marketing manager. But what video content marketing metrics should be analyzed? We previously posted about several big brands and what video content marketing metrics they consider important. Now we have further news through Brightroll's UK Agency Survey for 2015. You may think the conversion rate is the most important metric, but it's not. More marketers believe that completed views are the most important video content marketing metric, followed closely by brand lift. The 70 UK marketing ad agencies surveyed revealed that conversion and sales impact both score below 10% on the overall most important video content marketing metric. Read the full article »

Video Content Marketing is a Different Beast in the 2015 Internet Trends Report

| | Marketing Magazine - Mel Exon
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In 1995 venture capital firm Kleiner Perkins Caufield & Byers (KPCB) published an Internet Trends Report that spanned all of the uses of the Internet, written by Mary Meeker. Twenty years later, Meeker is back with the 2015 Internet Trends Report and arguably the biggest change in the last two decades has to do with video content marketing. Some of the changes include the number of people online and how many people use mobile devices to access video content marketing material. Meeker predicts these video content marketing trends to become big: The rise of mixed text-based video content marketing, thanks to the rise in popularity of silent video; A 'quick buy' function for users to be able to purchase products right after they view (or even during) a video, meaning that shoppable videos are becoming more popular; Also the rise of vertical video content marketing as a dominant video marketing format for certain media, such as Snapchat. Read the full article »

Millennials Want Video Content Marketing, Not Ads

| | AdWeek - Garett Sloane
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As the Cannes Lions wound down over the weekend, AOL's digital prophet David Shing, a.k.a. Shingy, gave a keynote address that focused on how to address the Millennial crowd through video content marketing. According to Shingy, whose job title is actually digital prophet, Millennials are "freaky for video". Millennials are not disinterested in brands, but they don't want to be sold to. They want meaningful video content marketing that speaks to their needs. We reported over a year ago Millennials are mostly interested in video content marketing and it seems as though the trend is only growing. Read the full article »

How Four Brands Use Emotional Content Successfully in Video Content Marketing

| | ReelSEO - Eric Hinson
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As a B2B video marketer, you might thing that your brand's video content marketing doesn't need to have an emotional side to it. However, we've posted B2C brand examples before of how to hook the viewer by emotion and we've also posted using micro-moments to create compelling content. Here are four more examples of B2C brands that utilize emotion to convey their brand message successfully. Learn from it so you too can create compelling content. Read the full article »

We Need Your Help With Our 2015 Online Video Content Marketing Survey!

| | Super User
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How are you using online video for your marketing and communications initiatives? We're conducting a survey to find out! The Web Video Marketing Council and ReelSEO are teaming up again to conduct this fourth-annual survey. Tell us about how you and your organization use and track online video for marketing, as well as the challenges and impact you've experienced. Participants will receive an advance copy of the report prior to publication. Last year's survey was extremely helpful and insightful. Please help us make this one even better! Click here to take this short, 25-question survey: https://www.surveymonkey.com/r/N6TY9TG
We encourage you to share the link with other marketing professionals. The more people who participate, the better the results will be! Read the full article »

5 Easy Ways to Extend Your Video Content Marketing Reach Beyond YouTube

| | Marketing Interactive - Ruth Maguire
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YouTube may be the number one platform for video content marketing, but it's important to go beyond the platform to ensure it's worth the money you put into the online video production (be it a little, or a lot.) Here are five easy ways you can extend your video marketing reach beyond YouTube. They include publishing the video content marketing material on your own publishing site, by either video embedding or using a different video content marketing platform. You can also use Facebook, Twitter, and Vine social media video marketing platforms to upload social media video marketing content. Another option is to give exclusive access to consumers of paid video content marketing material. This in particular is a great way to build a video email marketing campaign. The value of an email address to a video content marketer is valuable. Speaking of valuable video content marketing material, making online video marketing content shoppable is a relatively new practice, but one that is starting to become more popular, especially among businesses that promote DIY projects that can sell materials to their clients. Finally, video content marketers can sell their online video content to affiliates where video content subscribers can watch exclusive video content material and the business or marketing agency can gather revenue from the video content marketing material views. Have you considered any of these options for video content marketing campaigns? Read the full article »

Case Study: How Four Brands Are Killing It With Video Content Marketing

| | Content Standard - Keri Longacre
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Content Standard by Skyword has put together a list of four brands whose video marketing campaigns are winning the consumer engagement game. They are primarily B2C businesses, but B2B can still take away best practices for video content marketing from these examples, such as creating compelling how-to videos. Lego's use of long-term video content marketing campaigns shows us that video content marketing can include even feature-length films. Birchbox's video content marketing strategy includes a "veritable beauty bible" of video content marketing material that shows users in how-to videos how to use the products that come in Birchbox packages. GoPro uses their own video marketing tool to create entertaining video content material for viewers that inspire "unlimited possibilities." And finally, Dove's video content marketing campaigns have inspired many conversations about the philosophical questions raised by their video content material. Do these four brands inspire your business to create quality video content marketing material? Read the full article »

Consumers Want How-To, User Testimonial, and Overview Video Content Marketing

| | eMarketer
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The best way to connect with potential consumers is to create how-to online video content marketing material. According to eMarketer, viewers are more likely to watch a how-to video for a business or service than to read a lengthy tutorial post. Brands that create video content marketing that shows users how to use their product or service see a boost of higher sales and more loyal customers. Using video content marketing also helps brands to learn more about their customers because creating video content marketing material requires the video marketing manager to know how to speak specifically to their customers. "Three-quarters of digital video viewers found it helpful to watch a video before making a purchase." Users most wanted to see how-to videos showing them how to use the product or service, followed by getting an overview of a product or service. The making of a product and customer testimonial online video content also scored high in the eMarketer poll. Read the full article »