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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Branded Video Content and YouTube For The Election Cycle

| | videoink
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Branded video content is defined as short-form or less creatively complex video content, such as viral videos with a direct message, yet more evergreen than content marketing. This new brand of video marketing works – especially among millennials – because it’s real. According to Strike Social the large engagement with online video content works because it is engaging, fun to watch, can include simple calls-to-action on a YouTube page and can lead to... Read the full article »

5 Ways Video will Transform Digital Marketing in 2016

| | Oracle
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No longer just a tool for brand awareness, top marketers are now using online video throughout the leads and sales funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost conversion rates. Now that marketers are getting comfortable with video content as a medium for brand and demand, the real fun begins. Here are my top 5 predictions for 2016 online video marketing, and what you’ll want to consider as you plan... Read the full article »

​​5 Content Trends to Watch In 2016 [Hint: lots of video]

| | Nina Hale, Inc.
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What’s on your content wishlist? Here’s our year in review and the top 5 content trends to watch for in 2016! Just having a video on your website is no longer enough. Quality video content across the consumer journey — and targeted toward key audiences — is already the best-in-class standard for enterprise content marketers. The baby steps we’ve taken with video best practices will grow into fully formed data-driven video strategies. Content marketers will adapt more complex tactics and invest in video overall to... Read the full article »

What's Missing in Nonprofit Marketing? This Company Has the Answer [hint: video]

| | Huffington Post
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Nonprofits have been slow to adopt video communications, which is unfortunate, because video is valuable for this sector. A recent study by Millward Brown Digital and Google found that donors watch nonprofit video before giving a gift. Additionally, those who give money are more likely than the public to visit YouTube, with more donors visiting the site each year. So why are only 13% of nonprofits ranking video marketing as a “very important” communication channel?... Read the full article »

Are You Making These Six Video ​Content ​Marketing Mistakes?

| | Econsultancy
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Video marketing is so prevalent that by 2016, 74% of all internet traffic will be in the form of a video. The reason videos are so popular is because it's far easier to consume content by watching an engaging video rather than trying to read about it. But what do your video marketing efforts look like? Have you dabbled in a bit of video creation but failed to get any results? It's quite possible that you are making one--if not all--of these video marketing mistakes... Read the full article »

Content Marketing Tips for Small Businesses

| | LinkedIn
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93% of marketers say they do content marketing as a part of their marketing strategy. It's obvious content marketing is becoming the essence of marketing departments across the world and top goals that marketers want to achieve with it focus less on lead generation and selling and more on engagement and developing long-term relationships with their audience and customers (Contently.com). ... Read the full article »

Is Video Marketing the New King of Content?

| | Tech Cocktail
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Content is king for marketers; however, while content is king, it isn’t the only part of the equation – the type of content matters. Video content and video marketing seem to have reigned supreme. More and more companies are now putting all their efforts into producing video content... Read the full article »

How to Harness the Power of Video in Your Content Marketing

| | Business 2 Community
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It’s hard to ignore the game-changing power that YouTube and other video sharing sites have brought to the world of digital marketing. And especially when one considers the value offered by digital videos in comparison to the cost of running traditional television advertisements, it is hardly surprising that more and more companies—big and small—are implementing digital video as part of their content marketing strategy.... Read the full article »

3 Ways to Make Your Video Content More Actionable

| | Huffington Post
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Creating videos is one of the top strategies you can implement to make lasting impressions on potential customers. But, how can you keep your potential customers engaged for longer and keep them coming back for more? With the emergence of new strategies in content marketing, such as interactive videos, many are asking these types of questions. Adding a few simple steps to keep the user engaged is key. This is what I've learned will make your videos more actionable.. Read the full article »

Why Video Marketing Is One of the Most Effective Ways to Reach Millennials

| | Mashable
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Marketers want to reach Generation Y, and for a good reason. But, millennials aren't as responsive to the TV commercials and print advertisements that worked for older generations. Instead, they want engagement. The good news is that they're highly engaged with video. This article explores three reasons why incorporating video into your marketing strategy will help you reach millennials... Read the full article »

The Future of Content Marketing Is in Video and Data According to The Drum Content Awards Judges

| | The Drum
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The judges of this year’s The Drum Content Awards have hailed data and video as the areas to watch. Mashable executive director, EMEA, Ben Maher, told The Drum: “Video is going to become more integral to everything we do, if someone is in an environment where they’ve got time to read long form that’s fantastic, but if they’ve only got time to consume a video we have to make sure that video is there and in a format that fits…that’s the big thing for next year.” ... Read the full article »

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

| | SearchEnginePeople
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When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent on your textual page but you have no means of determining the exact paragraph(s) that grabbed their attention, unless they explicitly mentioned that in the comments. Videos, on the other hand, empower you to gain an in-depth understanding of your audience content consumption preferences and turn-offs. Thanks to the advanced video marketing analytics tools, you can figure out the exact video content that a particular viewer watched (or rewatched), which links on your videos they clicked on, and their entire video viewing history... Read the full article »

Google UK's David Black on the Virtues of Video Marketing and Capitalizing on Good Content

| | CityA.M. - David Black
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Audience behaviour is changing. People now live their lives online, and digital video consumption - be that b2b video marketing, sales videos, or marketing videos - is soaring thanks to smartphones and 4G. This hunger for engaging, snackable video content offers marketers incredible opportunities. If someone is looking up a video on island holiday destinations, travel companies can serve relevant content to them - a “best beaches” list, for example - at that precise moment. An Ipsos study shows that 66 per cent of UK consumers purchased a brand they would not normally consider, precisely because they received relevant information at the right time via a marketing video. This trend shows that marketing with video is an excellent vehicle for increasing... Read the full article »

5 Content Marketing Ideas for October 2015 [hint: use video]

| | PracticalEcommerce - Armando Roggio
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Online content marketing relies on creating, publishing, and distributing content to attract, engage, and retain customers. It can be a cost-effective way for small and mid-sized business to reach wide audiences, if done strategically. What follows are five content marketing suggestions to use in your online business including advice on how to make a really good explainer video about your products or services. October is the right time to create and publish how-to videos on your website, on YouTube, and social media sites. Why? This online marketing video below is from eReplacementParts.com and shows you how to winterize a pressure washer. This product explainer video was posted three years ago and has more than 60,000 views – on their website alone - and is responsible for sales lead generation of... Read the full article »

What Are Millennials Up To with Digital Online Video? [hint: more video]

| | emarketer
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More than nine in 10 watch digital video monthly via their computers or, more often, their smart phones and tablets. Millennials are the most active online video viewers of any US age group. But understanding their video viewing habits can be difficult, thanks to the changing landscape for digital and video content viewing and shifting time spent with various screens. This new eMarketer report, “US Millennials and Video: Seven Insights into Their Evolving Screen Choices and Viewing Habits,” explores what online marketers need to know. eMarketer predicts there will be 77 million millennial digital online video viewers in 2015, representing more than 92% of all US millennial internet users. eMarketer forecasts the growth in mobile video marketing to increase by... Read the full article »

14 Stats that Show Why Online Video Marketing is Important for Hotels

| | 4Hoteliers - Nigel J. Rodgers
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Most people on the internet are viewing videos and, in a few years, the majority of content used by marketing and communications professionals will be online video. There is countless research revealing the popularity and impact of sales video to increase sales and quality leads. Here are a few stats that show why internet video marketing is important for hotels: 1. 20% of viewers read text on their computer, smart phone, or tablet while 80% watch marketing videos. Thus, online video marketing trends show that well produced sales videos are being used by the best online marketers to help their team... Read the full article »

Interactive Video: The New Video Web Marketing Content Must-Have

| | Adweek - Mary C. Long
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As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use tools that give them an edge, and today that edge is web video marketing. Video marketing experts already know online video is more effective than text, and here are noteworthy reminders: 1. 60 percent of people prefer video over reading text; 2. Video keeps visitors on your website longer; 3. Video is more memorable than written content and, because of these online video marketing trends, mobile video marketing is going to control many aspects of customers’... Read the full article »

23 Reasons to Use Video Marketing NOW [Infographics]

| | B2C - Bob Hutchins
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“The Year of Video Marketing” kind of makes sense for 2015, doesn’t it? And here’s why. Take a look at this simple and very informative infographic (to share with your boss and colleagues) from HighQ about the growth of web video marketing and shows many online video marketing trends and statistics. It’s quite helpful and shares essential online and b2b video marketing facts that every marketing expert and company owner should know, even if you don’t think creating, producing, or using video for your online marketing strategies is in your immediate horizon [hint: it should be]. Video is rumored to rank better on Google, it’s been known to get the best organic reach on Facebook, and it’s the lifeblood of any company that wants to... Read the full article »

Health and Wellness Online Video Marketing and Education Gains Momentum with Doctors

| | Medical Marketing & Media - Reem Nouh
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Doctors today watch online videos almost as much as they watch TV. According to a Google and Manhattan Research study, Doctors average six hours of online video viewing a week. Of greater significance for online video marketing experts is that 85 percent of them take some action after watching an online professional video production. They either request a product sample, refer the content to a colleague or make a decision. Such stats reinforce that online video is an effective marketing tool for reaching healthcare professionals. The question is, can you also make web video production cost-efficient? The answer is yes, and let’s start with what not to do... Read the full article »