Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

3 Ways to Make Your Video Content More Actionable

| | Huffington Post
facebook
twitter
linkedin

Creating videos is one of the top strategies you can implement to make lasting impressions on potential customers. But, how can you keep your potential customers engaged for longer and keep them coming back for more? With the emergence of new strategies in content marketing, such as interactive videos, many are asking these types of questions. Adding a few simple steps to keep the user engaged is key. This is what I've learned will make your videos more actionable.. Read the full article »

Why Video Marketing Is One of the Most Effective Ways to Reach Millennials

| | Mashable
facebook
twitter
linkedin

Marketers want to reach Generation Y, and for a good reason. But, millennials aren't as responsive to the TV commercials and print advertisements that worked for older generations. Instead, they want engagement. The good news is that they're highly engaged with video. This article explores three reasons why incorporating video into your marketing strategy will help you reach millennials... Read the full article »

The Future of Content Marketing Is in Video and Data According to The Drum Content Awards Judges

| | The Drum
facebook
twitter
linkedin

The judges of this year’s The Drum Content Awards have hailed data and video as the areas to watch. Mashable executive director, EMEA, Ben Maher, told The Drum: “Video is going to become more integral to everything we do, if someone is in an environment where they’ve got time to read long form that’s fantastic, but if they’ve only got time to consume a video we have to make sure that video is there and in a format that fits…that’s the big thing for next year.” ... Read the full article »

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

| | SearchEnginePeople
facebook
twitter
linkedin

When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent on your textual page but you have no means of determining the exact paragraph(s) that grabbed their attention, unless they explicitly mentioned that in the comments. Videos, on the other hand, empower you to gain an in-depth understanding of your audience content consumption preferences and turn-offs. Thanks to the advanced video marketing analytics tools, you can figure out the exact video content that a particular viewer watched (or rewatched), which links on your videos they clicked on, and their entire video viewing history... Read the full article »

Google UK's David Black on the Virtues of Video Marketing and Capitalizing on Good Content

| | CityA.M. - David Black
facebook
twitter
linkedin

Audience behaviour is changing. People now live their lives online, and digital video consumption - be that b2b video marketing, sales videos, or marketing videos - is soaring thanks to smartphones and 4G. This hunger for engaging, snackable video content offers marketers incredible opportunities. If someone is looking up a video on island holiday destinations, travel companies can serve relevant content to them - a “best beaches” list, for example - at that precise moment. An Ipsos study shows that 66 per cent of UK consumers purchased a brand they would not normally consider, precisely because they received relevant information at the right time via a marketing video. This trend shows that marketing with video is an excellent vehicle for increasing... Read the full article »

5 Content Marketing Ideas for October 2015 [hint: use video]

| | PracticalEcommerce - Armando Roggio
facebook
twitter
linkedin

Online content marketing relies on creating, publishing, and distributing content to attract, engage, and retain customers. It can be a cost-effective way for small and mid-sized business to reach wide audiences, if done strategically. What follows are five content marketing suggestions to use in your online business including advice on how to make a really good explainer video about your products or services. October is the right time to create and publish how-to videos on your website, on YouTube, and social media sites. Why? This online marketing video below is from eReplacementParts.com and shows you how to winterize a pressure washer. This product explainer video was posted three years ago and has more than 60,000 views – on their website alone - and is responsible for sales lead generation of... Read the full article »

What Are Millennials Up To with Digital Online Video? [hint: more video]

| | emarketer
facebook
twitter
linkedin

More than nine in 10 watch digital video monthly via their computers or, more often, their smart phones and tablets. Millennials are the most active online video viewers of any US age group. But understanding their video viewing habits can be difficult, thanks to the changing landscape for digital and video content viewing and shifting time spent with various screens. This new eMarketer report, “US Millennials and Video: Seven Insights into Their Evolving Screen Choices and Viewing Habits,” explores what online marketers need to know. eMarketer predicts there will be 77 million millennial digital online video viewers in 2015, representing more than 92% of all US millennial internet users. eMarketer forecasts the growth in mobile video marketing to increase by... Read the full article »

14 Stats that Show Why Online Video Marketing is Important for Hotels

| | 4Hoteliers - Nigel J. Rodgers
facebook
twitter
linkedin

Most people on the internet are viewing videos and, in a few years, the majority of content used by marketing and communications professionals will be online video. There is countless research revealing the popularity and impact of sales video to increase sales and quality leads. Here are a few stats that show why internet video marketing is important for hotels: 1. 20% of viewers read text on their computer, smart phone, or tablet while 80% watch marketing videos. Thus, online video marketing trends show that well produced sales videos are being used by the best online marketers to help their team... Read the full article »

Interactive Video: The New Video Web Marketing Content Must-Have

| | Adweek - Mary C. Long
facebook
twitter
linkedin

As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use tools that give them an edge, and today that edge is web video marketing. Video marketing experts already know online video is more effective than text, and here are noteworthy reminders: 1. 60 percent of people prefer video over reading text; 2. Video keeps visitors on your website longer; 3. Video is more memorable than written content and, because of these online video marketing trends, mobile video marketing is going to control many aspects of customers’... Read the full article »

23 Reasons to Use Video Marketing NOW [Infographics]

| | B2C - Bob Hutchins
facebook
twitter
linkedin

“The Year of Video Marketing” kind of makes sense for 2015, doesn’t it? And here’s why. Take a look at this simple and very informative infographic (to share with your boss and colleagues) from HighQ about the growth of web video marketing and shows many online video marketing trends and statistics. It’s quite helpful and shares essential online and b2b video marketing facts that every marketing expert and company owner should know, even if you don’t think creating, producing, or using video for your online marketing strategies is in your immediate horizon [hint: it should be]. Video is rumored to rank better on Google, it’s been known to get the best organic reach on Facebook, and it’s the lifeblood of any company that wants to... Read the full article »

Health and Wellness Online Video Marketing and Education Gains Momentum with Doctors

| | Medical Marketing & Media - Reem Nouh
facebook
twitter
linkedin

Doctors today watch online videos almost as much as they watch TV. According to a Google and Manhattan Research study, Doctors average six hours of online video viewing a week. Of greater significance for online video marketing experts is that 85 percent of them take some action after watching an online professional video production. They either request a product sample, refer the content to a colleague or make a decision. Such stats reinforce that online video is an effective marketing tool for reaching healthcare professionals. The question is, can you also make web video production cost-efficient? The answer is yes, and let’s start with what not to do... Read the full article »

What the Facebook Video Debate Means for Online Marketers - 10 Key Takeaways To Succeed

| | theguardian.com - Jerry Daykin
facebook
twitter
linkedin

Video is set to dominate Facebook newsfeeds and marketers need to make their content work on the updated Facebook platform. Whether for hitting 4bn daily views, or with accusations that they “lied and cheated” their way to that number, Facebook’s online video marketing offering is grabbing headlines. So, what does it really mean for online marketers and how can we all maximize this opportunity of the dramatic increase of video communications viewing? One thing is clear. ALL Facebook newsfeeds are going to become more video heavy. Businesses must start preparing for all, or at least much of, their Facebook content to be video. Here are 10 key takeaways to succeed on the upgraded Facebook video marketing platform: 1. Facebook’s biggest change has... Read the full article »

Facebook Video and Its Impact on Online Marketing [hint: YouTube Killer]

| | purecontent.com - sarah
facebook
twitter
linkedin

Facebook’s new online video marketing offering is having major impacts for online marketers - especially for those using YouTube. So listen up! What are the likely effects, and how can you maximize opportunities presented? Here it is - short and sweet: 1. Short video clips have a major impact, which is why Google’s non-skippable five-second sections of ads remains a working approach. However, this leads to confusion when it comes to analyzing data because simplifying reporting by using a straight comparison between Facebook and YouTube video views doesn’t pan out; 2. Facebook online video views are similar to impressions, so YouTube’s own metric should be used, otherwise you could end up with a number in the region of ten times higher than the actual displayed view count; 3. For better corporate video communications and sales leads generation, Facebook will be better at ... Read the full article »

Marketer's Guide to Selecting a Video Production Company

| | Marketigmag - Simon Palan
facebook
twitter
linkedin

Online video marketing experts realize they don't need TV networks and big budget commercials to promote products. TV audiences are heavily fragmented and skip through commercials. In today's digital world, corporate video communications professionals and internet video marketing gurus are producing their own video content and hosting it on websites, social media, and using sales video and testimonial videos for video email marketing. These are targeted strategies and the rewards are not in dispute. Consumers who view online product videos also are 85% more likely to make a purchase and engage with Read the full article »

Use Emotional Content for Effective Video Content Marketing

| | B2BMarketing.net
facebook
twitter
linkedin

B2B video marketing must be able to elicit an engagement response in order for it to be effective. That response may come from different video marketing content based upon what demographic you are targeting. A recent study from StreamSafe revealed that 48% of surveyed users would share inspirational video content. But the tone of the video marketing content may differ, depending on the age of the demographic. Baby Boomers, or those over the age of 65, are more likely to share online video marketing content that elicits excitement. Millenials, or those between the ages of 25 and 34, are more likely to share online video content that is amusing. A B2B video marketing best practice would be to tell emotive stories that target the key emotion of the chosen demographic for the video marketing content. This will ensure that your B2B video marketing content is likely to be shared. Read the full article »

Interactive Online Video Content Marketing That Works For Every Learning Style

| | Business 2 Community - Elizabeth Wellington
facebook
twitter
linkedin

When you create website video content such as explainer videos or how-to videos, it's important to think about the various learning styles that people practice. Some are visual, some are auditory, some are reading-writing, and some are tactile learners. We are all comprised of a combination of some of these learning styles. You can create website video content that caters to them all. This helps "broaden your impact" as a video marketing professional. Interactive video content is a type of online "super-content" that combines the use of these learning styles to provide online video content for many people to learn from. For visual learners, video is visually captivating. These type of learners are probably the easiest to please with online video content. For auditory learners, the sound and speech of your online video content is important. Audio branding is as equally important as visual branding to a business. Reading-writing and kinesthetic learners require more interactive online video content. These include questions, annotations, and link-outs to relevant blog posts or websites, even prompting users to answer a question before viewing the online video content can all lead to a better understanding of your service, product or business through online video content built for different learning styles. Read the full article »

Successful Video Content Marketing Material Needs Engagement from Viewers

| | ReelSEO - Greg Jarboe
facebook
twitter
linkedin

Uber and AirBNB are often compared to each other, despite offering different services. The former is an alternative to using taxis and the latter is an alternative to the traditional hotel stay. While they are both successful alternative services to traditional models, they are both also good at doing one thing: helping Americans do a thing for extra money. ReelSEO took a look into both brand's video content marketing to see where their strengths and weaknesses lie. While both brands have high view rates on their video content marketing material, they need more than that. They need "champions" - a "social army" that push their video content marketing further. These brands are both "creating exciting opportunities and unleashing innovation", but goes so far without engagement from its audience. That is the real challenge for both brands to succeed with their video content marketing. Read the full article »

Generate Great Video Content Marketing with Live-Streaming

| | Business 2 Community - Rachel Parker
facebook
twitter
linkedin

Live-streaming video content marketing apps are powerful tools to generate great video content marketing. In March Meerkat exploded out of the gate, followed swiftly by Twitter's Periscope live video streaming apps. Since then marketers have been busy trying new ways to create quality video content marketing material from live video streaming apps. Here are five ways you can incorporate live media streaming content in your own marketing campaigns. The first is to use these live video streaming apps to broadcast live events. Conferences and workshops are great events to film and broadcast for good video content marketing material. Live announcements are also great video content marketing pieces you can live-stream. Got a new product, partnership or initiative to announce? Don't just hold an event that people need to attend. Live-stream it so you can reach a wider audience. The video also becomes a great piece of video content marketing that you can use for video email marketing campaigns. Live interviews don't just have to appear on a Reddit AMA (Ask Me Anything). Live-stream an interview with a key speaker in your industry and reuse the video content after the interview is complete, in parts or for other marketing material such as blogs or case studies. Live video blogging can also provide quality video content marketing material that can be evergreen content. Questions get answered in real-time. Finally, you can use live-streaming apps to broadcast live panel chats with experts in your field. This is great evergreen video content material that can be watched again and again. So get started with live-streaming today! Read the full article »

Become a WVMC Guest Contributor

| | WVMC
facebook
twitter
linkedin

We're looking for awesome blog contributors to the Web Video Marketing Council's blog! Are you a video marketing expert, practitioner, or enthusiast? Maybe you're a YouTube Influencer, or leading the revolution in social media video marketing through Periscope or Meerkat. Or maybe you're an expert on video communication technology that will improve our daily lives. We invite you to contribute your insights, experiences, know-how and content to our blog. Read the full article »