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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Top 6 Video Marketing Mistakes You Might be Making Right Now

| | Business 2 Community
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Digital Information World found that during one minute of users interacting on Facebook, some 323 days of YouTube videos are being viewed. Add to this that there are about 50,000 video links shared during this Facebook minute, and it makes sense that online video marketing means big business for your company. Yet are you doing it right? E’ve found six common mistakes that entrepreneurs and businesses make when using b2b video marketing videos and here they are... Read the full article »

6 Steps to a Zen Digital Strategy in 2016 [Video is Key]

| | Business 2 Business Community
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Advancing technology and organic reach are brewing the perfect storm for innovative digital video marketing content. The past few years have seen a boom in creative tactics, including successful strategies like humorous online video marketing campaigns. These experimental methods won’t disappear, so it’s important to implement fresh video content tactics for audiences. Look at these six steps marketers can take to craft epic and effective video marketing strategies... Read the full article »

Ignore Online Video in Your Marketing Strategy at Your Own Peril

| | biz EDGE
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Video marketing has emerged as a leading tool for marketers to influence and engage their target audience, because it enables people to satisfy their need for information and entertainment simultaneously.This means businesses (both small and large) that fail to include it in their internet marketing strategies in 2016 will do so at their own peril and cripple their... Read the full article »

Why Andre Agassi and Former Nike Execs Launched a Sports Video Site

| | Yahoo! Finance
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Video content on the site is free for fans; it gets revenue from video advertising partnerships. This helped bring Agassi on board. "I’ve never been a fan of charging for autographs; when I see that it always rankles me," he says. “So this is a way for fans to get to know athletes better and for the athletes to monetize a following, not on the backs of the fans that follow them but rather to use video content marketing intelligently to provide viewers the best... Read the full article »

How to Use Video Content Marketing to Sell Products Online

| | jeffbullas.com
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“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel, co-founder of KISSmetrics. Not much has changed over the years, “Content is [still] king” when it comes to getting traffic , sales leads, and conversions. It is even more powerful and effective than before to create compelling content and online marketers have more tools to use, including B2C and B2B video content marketing. So you might want to get on board and start to... Read the full article »

Why Mobile Video (Advertising) Will Eat The World

| | Forbes
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Mobile video doesn’t just command our attention. It’s emerging as the best way to explore products and offers before making a purchase. This is the key takeaway of research conducted by many firms that provide online video creation applications and marketing videos. Vendor spin aside, the findings indicate consumers don’t want to spend time reading about a product, they want to see online video so that they immediately can... Read the full article »

Branded Video Content and YouTube For The Election Cycle

| | videoink
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Branded video content is defined as short-form or less creatively complex video content, such as viral videos with a direct message, yet more evergreen than content marketing. This new brand of video marketing works – especially among millennials – because it’s real. According to Strike Social the large engagement with online video content works because it is engaging, fun to watch, can include simple calls-to-action on a YouTube page and can lead to... Read the full article »

5 Ways Video will Transform Digital Marketing in 2016

| | Oracle
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No longer just a tool for brand awareness, top marketers are now using online video throughout the leads and sales funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost conversion rates. Now that marketers are getting comfortable with video content as a medium for brand and demand, the real fun begins. Here are my top 5 predictions for 2016 online video marketing, and what you’ll want to consider as you plan... Read the full article »

​​5 Content Trends to Watch In 2016 [Hint: lots of video]

| | Nina Hale, Inc.
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What’s on your content wishlist? Here’s our year in review and the top 5 content trends to watch for in 2016! Just having a video on your website is no longer enough. Quality video content across the consumer journey — and targeted toward key audiences — is already the best-in-class standard for enterprise content marketers. The baby steps we’ve taken with video best practices will grow into fully formed data-driven video strategies. Content marketers will adapt more complex tactics and invest in video overall to... Read the full article »

What's Missing in Nonprofit Marketing? This Company Has the Answer [hint: video]

| | Huffington Post
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Nonprofits have been slow to adopt video communications, which is unfortunate, because video is valuable for this sector. A recent study by Millward Brown Digital and Google found that donors watch nonprofit video before giving a gift. Additionally, those who give money are more likely than the public to visit YouTube, with more donors visiting the site each year. So why are only 13% of nonprofits ranking video marketing as a “very important” communication channel?... Read the full article »

Are You Making These Six Video ​Content ​Marketing Mistakes?

| | Econsultancy
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Video marketing is so prevalent that by 2016, 74% of all internet traffic will be in the form of a video. The reason videos are so popular is because it's far easier to consume content by watching an engaging video rather than trying to read about it. But what do your video marketing efforts look like? Have you dabbled in a bit of video creation but failed to get any results? It's quite possible that you are making one--if not all--of these video marketing mistakes... Read the full article »

Content Marketing Tips for Small Businesses

| | LinkedIn
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93% of marketers say they do content marketing as a part of their marketing strategy. It's obvious content marketing is becoming the essence of marketing departments across the world and top goals that marketers want to achieve with it focus less on lead generation and selling and more on engagement and developing long-term relationships with their audience and customers (Contently.com). ... Read the full article »

Is Video Marketing the New King of Content?

| | Tech Cocktail
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Content is king for marketers; however, while content is king, it isn’t the only part of the equation – the type of content matters. Video content and video marketing seem to have reigned supreme. More and more companies are now putting all their efforts into producing video content... Read the full article »

How to Harness the Power of Video in Your Content Marketing

| | Business 2 Community
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It’s hard to ignore the game-changing power that YouTube and other video sharing sites have brought to the world of digital marketing. And especially when one considers the value offered by digital videos in comparison to the cost of running traditional television advertisements, it is hardly surprising that more and more companies—big and small—are implementing digital video as part of their content marketing strategy.... Read the full article »

3 Ways to Make Your Video Content More Actionable

| | Huffington Post
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Creating videos is one of the top strategies you can implement to make lasting impressions on potential customers. But, how can you keep your potential customers engaged for longer and keep them coming back for more? With the emergence of new strategies in content marketing, such as interactive videos, many are asking these types of questions. Adding a few simple steps to keep the user engaged is key. This is what I've learned will make your videos more actionable.. Read the full article »

Why Video Marketing Is One of the Most Effective Ways to Reach Millennials

| | Mashable
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Marketers want to reach Generation Y, and for a good reason. But, millennials aren't as responsive to the TV commercials and print advertisements that worked for older generations. Instead, they want engagement. The good news is that they're highly engaged with video. This article explores three reasons why incorporating video into your marketing strategy will help you reach millennials... Read the full article »

The Future of Content Marketing Is in Video and Data According to The Drum Content Awards Judges

| | The Drum
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The judges of this year’s The Drum Content Awards have hailed data and video as the areas to watch. Mashable executive director, EMEA, Ben Maher, told The Drum: “Video is going to become more integral to everything we do, if someone is in an environment where they’ve got time to read long form that’s fantastic, but if they’ve only got time to consume a video we have to make sure that video is there and in a format that fits…that’s the big thing for next year.” ... Read the full article »

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

| | SearchEnginePeople
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When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent on your textual page but you have no means of determining the exact paragraph(s) that grabbed their attention, unless they explicitly mentioned that in the comments. Videos, on the other hand, empower you to gain an in-depth understanding of your audience content consumption preferences and turn-offs. Thanks to the advanced video marketing analytics tools, you can figure out the exact video content that a particular viewer watched (or rewatched), which links on your videos they clicked on, and their entire video viewing history... Read the full article »

Google UK's David Black on the Virtues of Video Marketing and Capitalizing on Good Content

| | CityA.M. - David Black
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Audience behaviour is changing. People now live their lives online, and digital video consumption - be that b2b video marketing, sales videos, or marketing videos - is soaring thanks to smartphones and 4G. This hunger for engaging, snackable video content offers marketers incredible opportunities. If someone is looking up a video on island holiday destinations, travel companies can serve relevant content to them - a “best beaches” list, for example - at that precise moment. An Ipsos study shows that 66 per cent of UK consumers purchased a brand they would not normally consider, precisely because they received relevant information at the right time via a marketing video. This trend shows that marketing with video is an excellent vehicle for increasing... Read the full article »